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From Texas, where everything is bigger, behold the 99-pack of beer



BY JON HERSKOVITZ

Austin, Texas (Reuters) - Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its "Peacemaker" ale.

The 7-foot-long (2.13-meter-long) pack consists of three rows of 33 cans that tip the scales at 82 pounds (37 kg) and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

"We made it at first as a joke," said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

"You might want to share this with about 33 of your friends," Graham said. (Editing by Eric Walsh)

Texas Brewery Debuts a 99-Pack of Beer

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dwtomczyk August 29 2014 at 7:23 AM

honey i promise. i'll only drink one pack of beer.

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1 reply
schlauger1 dwtomczyk August 29 2014 at 12:40 PM

And then six more before you want one and then there's nothing left.

Flag Reply 0 rate up
buckschottz August 29 2014 at 10:53 AM

Who says America doesn't manufacture onshore anymore!

Flag Reply +4 rate up
ectullis September 01 2014 at 4:01 PM

99 cans of beer on the wall...

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jerry September 01 2014 at 4:02 PM

Now there will be a 99 pack of everything!

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1 reply
rvheaney jerry September 02 2014 at 1:40 AM

I am looking for a 99 pack of ***** !

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schlauger1 August 29 2014 at 12:39 PM

Incredible number of alcoholics in this country...

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2 replies
Brian Workman schlauger1 August 29 2014 at 4:32 PM

More in Russia than here!

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rvheaney schlauger1 September 02 2014 at 1:33 AM

whit do yuo thinj I do dring How about another beer..

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ollifam August 29 2014 at 11:36 AM

99 bottles of beer on the wall

Flag Reply +1 rate up
jigokurei September 01 2014 at 4:08 PM

Sound too much like some type of gimmiky, too expensive beer to me.

What ever happened to Hamm's, Schaefer, Old Milwaukee, Pabst's Blue Ribbon, Olympia, Red Stripe, and Schlitz beer? These were the cheap, go-to beers fo the day.

Nothin' quite better than a cheap foam cooler filled with ice and cheap beer on a hot summer day out fishin'.

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1 reply
brukr2 jigokurei September 01 2014 at 8:03 PM

Red Stripe was never cheap, It's imported and always has been, made in Jamaica Mon

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hufferdcruzeiro September 01 2014 at 7:36 PM

What a considerate gesture by those amazing Texans -- one can for every county in Iowa!

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ordobtrebla September 01 2014 at 6:03 PM

99 bottles of beer on the wall 99 bottles of beer...

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frankiegallo33 August 29 2014 at 6:12 AM

That's $1.00 a can. That's expensive compared to other beers.

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2 replies
onionson frankiegallo33 August 29 2014 at 6:50 AM

Compared to what other beer? Gallo beer? Milwaukee's Best? Schlitz? What have you been drinking? Not a bad price for a micro brew ale....... if it's good. Based on other posts you have made I'm surprised you were able to do the math on this one.

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2 replies
fishhead80 onionson August 29 2014 at 7:45 AM

Coors light

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whelaniii onionson August 29 2014 at 7:09 PM

Bud 30 pack $17.99 in NH was on sale this week for 16.99

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Brian Workman frankiegallo33 August 29 2014 at 4:33 PM

Cheap Price & cheap quality!

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