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Deported Mexicans find new life at call centers


TIJUANA, Mexico (AP) - Henry Monterroso is a foreigner in his own country. Raised in California from the age of 5, he was deported to Mexico in 2011 and found himself in a land he barely knew.

But the 34-year-old Tijuana native feels right at home as soon as gets to work at Call Center Services International, where workers are greeted in English. Monterroso supervises five employees amid rows of small cubicles who spend eight hours a day dialing numbers across the United States to collect on credit card bills and other debts.

He is among thousands of deported Mexicans who are finding refuge in call centers in Tijuana and other border cities. In perfect English - some hardly speak Spanish - they converse with American consumers who buy gadgets, have questions about warrantees or complain about overdue deliveries.

At Monterroso's office in one of Tijuana's tallest buildings, managers bring meals from Taco Bell in nearby San Diego to reward employees because the fast-food chain has no outlets in Mexico. Workers are off for the Fourth of July and Thanksgiving but labor on Mexican holidays.

"The end of your shift comes at 6 and you get hit by reality out there: You're not in the U.S.," Monterroso said above the din of buzzing phones. "While you're here, you still get a sense that you're back home, which I like very much."

Many workers spent nearly all their lives in the U.S. and still have family there, which is a major selling point for Mexico over English-language industry leaders like India and the Philippines. They can chat comfortably about the U.S. housing market and Super Bowl contenders. They know slang.

Still, the sudden change is a shock. Monterroso's weekly pay of less than $300 is a humbling drop from the $2,400 he made in San Diego real estate at the peak of the U.S. housing boom in the mid-2000s. And back in Mexico, the deportees are often ostracized for off-kilter Spanish or seen as outsiders.

"It can't get any worse for them," said Jorge Oros, co-founder and chief operating officer of Call Center Services International. "They were deported from a country where they were for so many years and now they're stuck here in a country where they've never been before. When you're offering them a job and an opportunity, they become the most loyal employees you can have."

By the end of the year, Mexico's outsourced call centers will have more than 85,000 workstations, which may be staffed two or three shifts a day, while there are nearly 490,000 in India and 250,000 in the Philippines, according to Frost & Sullivan. The industry consultant estimates Mexico will surpass 110,000 workstations in 2020, fueled partly by a large pool of bilingual workers and proximity to the U.S.

Baja California state, which includes Tijuana, has about 35 call centers that employ nearly 10,000 people. An estimated 45 percent are deportees, said Oros, who leads a local industry group. Callers typically start below $150 a week, more than twice what they would likely make on a graveyard shift in one of the city's assembly plants.

The industry has prospered in Mexican border cities as deportations spiked under U.S. President Barack Obama. The Mexican government says there were 332,865 deportations from the U.S. last year and more than 1.8 million the previous four years.

At Call Center Services International, job applicants read English to voice-recognition software that flags anyone with a strong accent. The company conducted orientation for new hires in Spanish when it was founded but soon discovered that employees had an easier time following in English.

Firstkontact Center, where about 200 of nearly 500 employees were deported, opened a second building this year in an industrial area to more than double its capacity. More than 100 people in a warehouse-like room sell transmissions and brakes for U.S. Auto Parts Network Inc.

"How ya doin' today?" one worker says to a customer in Crescent, Oklahoma, who wants suspension plugs for a 1986 Jaguar. "Not too good on gas, right?"

At its original location, near Tijuana's trendy restaurants and shops, Firstkontact scrapped plans to convert a garage into an employee dining hall and erected more cubicles to handle calls from Americans who buy marine navigation devices.

"What's goin' on here?" 29-year-old Jonathan Arce asks a fisherman from Cecil, Wisconsin, in a booming voice.

"You take care of yourself," he says before hanging up with another customer in Columbia, Kentucky.

Arce is an example of how the centers often give a fresh start to people with checkered histories. Many came to U.S. immigration officials after getting drunk behind the wheel, peddling drugs or committing another crime. Some wear tattoos they got while in U.S. street gangs.

"We have employees who, unfortunately, fell in with the wrong crowds and pursued lives of crime but, oddly enough, many of them are very loyal," said Alvaro Bello, Firstkontact's marketing director, who co-founded the company in 2008. "The majority of them have learned that shortcuts are not good."

Arce came to the U.S. when he was 6 months old, was hooked on methamphetamine and marijuana as a teenager, and was in and out of jail for stealing cars in Merced, California. He enrolled in rehab after being deported to Tijuana in 2001, quit crime and gangs, and joined Firstkontact about three years ago after a stint as a dishwasher.

Arce, whose button-down shirts partly cover a California gang tattoo on the left side of his neck, makes $150 a week, enough to cover rent for a simple one-bedroom apartment that he shares with his wife and their 1-year-old son. He bought a 1994 Toyota Camry with a shattered windshield for $900.

The Acapulco native, who has a trim frame and quick smile, spends his spare time at an evangelical Christian church in the hardscrabble neighborhood where he lives. He shares his story with deportees who show up and advises them on getting settled.

"If you're deported, more than likely you're going to get a job at a call center," he said. "The wages ain't much, but it's good enough for where we're at right now. You can't compare it to the United States."

Many workers have battled depression and culture shock. They complain about being harassed by police for not having Mexican identification documents, sometimes landing in jail.

"When you're first deported, you're not coming down with an open mind," said Antonio Rivera, 37, a Tijuana native who went to the U.S. as a baby, was expelled to Mexico in 2001 and now supervises 13 agents selling auto parts at Firstkontact. "You're coming down here with an attitude, 'Oh, I don't deserve this.' With a negative attitude, you don't see things the way you're supposed to - that they're giving you a new chance."

Join the discussion

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ranger197172 August 22 2014 at 5:06 AM

Glad to see things working out for Mexico's criminals, back home where they belong.

Flag Reply +5 rate up
1 reply
b4score ranger197172 August 22 2014 at 7:52 AM

You are kidding. right. If not you are one sick puppy. Giving them jobs that should have stayed in the United States.

Flag Reply 0 rate up
1 reply
gbmesserrivaux b4score August 22 2014 at 2:21 PM

You are kidding right ? Jobs that should have "stayed" in the US ? Call centers do not operate in the US due to a high salary cost and turnover. If one was to work at a call center in the US, they would be making the equivalent of that $300 in Mexico which in the US wont go far. Then comes along welfare, section 8 housing, food stamps, free medical, etc. None of those workers in Mexico worked at a call center in the US. A few had jobs that paid something but the rest were drug dealers or just gang members. So, we didnt loose anything on this side, including any IRS taxes. We actually gained because what it costs the US to have them here, including jail and court costs, we dont have to pay out anymore. And if you had read the article you would have seen that almost all the call centers are located in India ! Havent you ever called with a question about an electronic item ? Yeah, THAT is why you couldnt understand a word and tossed the thing out !

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crowland503 August 22 2014 at 5:25 AM

Somebody needs to tell the phony, deadbeat POTUS that the 1.8 million deportations don't mean a damn thing, other than the tax payers' money, if there is not a secured southern border and laws to enforce the halt of the illegal migration.

Your assignment, Students, is to ask your elected officials to create more job opportunities in your area.

Flag Reply +3 rate up
sjean721 August 22 2014 at 8:41 AM

ALL outsiders who came here illegally and their kids who had no right to be born here should be forced out, sent home, never to return. Amnesty for criminals is not the Amerucan way.

Flag Reply +3 rate up
leslie August 22 2014 at 7:16 AM

See problem solved! Now send them all back, some one is calling for them!

Flag Reply +3 rate up
1 reply
libsfault leslie August 22 2014 at 7:36 AM

Hey, that's a good one!!

Flag Reply 0 rate up
dwtomczyk August 22 2014 at 6:53 AM

call centers. Sweat shop's of the millennium.

Flag Reply +2 rate up
Mike August 22 2014 at 8:07 AM

Aren't stage shows featuring donkeys still the biggest industry in Tijuana?

Flag Reply +1 rate up
rlightb240 August 22 2014 at 7:19 AM

They wouldn't have to be deported if they didn't come here in the first place. Let them take to the streets in Mexico Guatamala etc and straighten out their own goverments. We have enough problems here.

Flag Reply +1 rate up
elkhartbiker August 22 2014 at 7:04 AM

The most surprising thing about this story is that we're actually deporting people. I thought all we did was allow the illegal interlopers to cross our border0s without opposition.

Flag Reply +1 rate up
libsfault August 22 2014 at 7:37 AM

Lots of empty booths to fill.......

Flag Reply 0 rate up
b4score August 22 2014 at 7:50 AM

What a bunch of crap. Those jobs should be in the United States and for the citizrens of this Couintry. More bo ****. His motto, ": Screw the citizens of the United States".

Flag Reply 0 rate up
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