The Council of Fashion Designers of America
celebrated the launch of its 20th anniversary campaign for Fashion Targets Breast Cancer
last night at the New Museum in New York City. Maria Sharapova, as the face of the 2014 FTBC campaign, was in attendance, sporting a cool, retro-inspired Marc Jacobs
dress, paired with strappy white heels.
As the face of this year's campaign, Maria stars in ads featuring four CFDA designers, including Derek Lam and The Row
, that will run in the the fall publications of Vogue
, Vanity Fair
, in the September 14th issue of T Magazine
. "I am honored to partner this year with the CFDA to celebrate the 20th Anniversary of Fashion Targets Breast Cancer
. Over the last 20 years, FTBC has mobilized the fashion industry and the public consumer for this worthy charitable initiative," Sharapova said. "As fashion and style is a personal passion of mine, it's impressive to see on a global and domestic scale the impact FTBC has made."
The FTBC was inspired by CFDA member Ralph Lauren, who is a champion of cancer care and prevention. To date, the initiative has raised over $54 million for breast cancer worldwide. The coolest part? Every dollar goes back to patient care. Now, that's a cause we can get behind.
Red carpet style at the 2014 CFDA Awards