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Burger King's french fry experiment totally failed


NEW YORK (AP) - Burger King is getting rid of its lower-calorie french fries at most restaurants after less than a year.

The Miami-based chain said in a statement that it gave its franchisees the option to continue selling the french fries earlier this week. Only about 2,500 of the approximately 7,400 locations in the U.S. and Canada opted to continue selling them as a permanent item. The others have started phasing them out.

The french fries, called "Satisfries," were a big bet for Burger King when they were announced in September. But they weren't as well received as Burger King had hoped.

The name was mocked in some corners, with one website referring to them as "Saddest Fries." There also is some confusion about their caloric superiority, with a small order still containing 270 calories. A small order of McDonald's fries, by comparison, has 230 calories because the serving weighs less.

Satisfries also are pricier, costing about $1.89 for a small order, compared with a $1.59 for regular fries.

And it's unclear whether customers were aware what made the fries lower in calories. Burger King said Satisfries used a different type of batter to prevent some oil from being absorbed by the potatoes during frying. But the company did not have signs in restaurants explaining the difference between Satisfries and regular fries.

It's just one of the gambits by Burger King since investment firm 3G Capital took it public again 2012. Other moves have included the return of the "Big King," which resembles a Big Mac and a "French Fry Burger," which is essentially a burger with four french fries smashed on top.

The efforts haven't yet sparked any big sales gains at a time when traditional fast-food chains are struggling. In the latest quarter, sales at established restaurants in the U.S. and Canada edged up just 0.4 percent.

This week, Burger King Worldwide Inc. also announced the return of "Chicken Fries" for a limited time. The company said it brought back the deep-fried chicken in response to demand it saw online.

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Are Burger King Satisfries Really Healthier?

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imbigsister August 14 2014 at 4:09 PM

I thought they were delicious!

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2 replies
Ezeestreet imbigsister August 14 2014 at 9:07 PM

I think so too

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Bob imbigsister August 15 2014 at 2:52 AM

I Liked them too. There "regular" frys stink! I appreciated having the CHOICE.

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kittyhawkgrl August 14 2014 at 4:26 PM

no place what-so-ever should still be using frozen fries-get a grip!!!

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1 reply
sabinrc kittyhawkgrl August 14 2014 at 4:52 PM

For sure????Frozen just doesn't cut it. Real Fries like Nathans are the best

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sgard206 August 14 2014 at 4:03 PM

Sorry, the entire notion of a low-calorie French Fry is asinine. They're fried--in oil--for goodness sakes.

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3 replies
kittyhawkgrl August 14 2014 at 4:24 PM

this chain needs to go away-its terrible!! BK is by far the worst fast food please around.

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1 reply
savannahswithgod kittyhawkgrl August 14 2014 at 7:31 PM

Well no doubt they are sad when you can get a couple of single burgers for 2 dollars and then the fries and coke bring the meal up to 7 dollars.

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lgoennenwe August 14 2014 at 7:05 PM

i take a fresh potatoes cut in small pieces like those fries in fast food , put in a bowl with water with small amount of salt , let it soak it in , then put in the oven , sprinkle a little more salt and bake them , try , voila they can be frozen before baking , but reality is they should try those fries a those burger joint , if i feel like a burger i pay a little extra to have it my way in one those new burger joint , ( cant mention their name not free pr)

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bfgry484yerhdbv August 14 2014 at 6:38 PM

Better yet get rid of the thick fries and go back to the skinny fries. I have to buy a burger at BK the go to McDonalds and get there fies instead. Worst mistake BK ever made was going to the thick fries. They suck.

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1 reply
Mitch Welch bfgry484yerhdbv August 14 2014 at 10:01 PM

I would disagree! I hate those skinny fries.

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pdbliz August 14 2014 at 10:46 PM


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thedoo319 August 14 2014 at 4:11 PM

burger king can get rid of their regular fries also. where i live we have all american drive in. they peel the potatoes, cut them and fry them right there. the burgers and hot dogs are pretty good but those fries are the real deal.puts B .K. ,micky d's, and wendy's all within a mile from my house not worth my time.

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1 reply
MICHELLE thedoo319 August 14 2014 at 5:08 PM

Goody for you. When I want real potatoes I just buy them from the grocery store and go home and cook. Sometimes BK et al. is just more convenient, especially for the small amount of fries I may want.

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Hey August 14 2014 at 8:59 PM

They look & taste like the cheap frozen fries you get in a bag at the supermarket.

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rlw71345 August 14 2014 at 8:25 PM

You want taste or nutrition? Anything can be made healthier, but the wording of natural, organic, different wording for "sugar," etc, are causing people to read labels and still walk away confused. It seems the "food industry" doesn't like the real nutrition, to be shown in a simplified way and people aren't sure of what they are buying. Lately, corn syrup seems to be the key ingredient in a lot of "health foods."

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