Burger King's french fry experiment totally failed

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Burger King's french fry experiment totally failed
Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
A man eats Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, appear in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, appear in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, appear in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
Satisfries, a new lower calorie and lower fat french fry from the fast food restaurant chain Burger King, appear in Washington, DC, September 24, 2013, on the first day of their release. The crinkle cut french fries, which are made of the same ingredients as regular fries, have 30 percent less fat and 20 percent fewer calories thanks to a change in the amount of some of the ingredients causing the fries to absorb less oil. A small serving has 270 calories and 11 grams of fat, compared to 340 calories and 15 grams of fat in Burger King's regular fries. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
This undated photo provided by Burger King shows a a “French Fry Burger,” which Burger King is rolling out for $1 as the company looks to fend off a Dollar Menu push by McDonald’s. (AP Photo/Burger King)
This undated image provided by Burger King, shows the new french fry that the company says has 20 percent fewer calories than its regular fries. The “Satisfries” will cost about 30 cents more than its regular fries. (AP Photo/Burger King, Noel Barnhurst)
This undated image provided by Burger King, shows the new french fry that the company says has 20 percent fewer calories than its regular fries. The “Satisfries” will cost about 30 cents more than its regular fries. (AP Photo/Burger King, Noel Barnhurst)
In this Oct. 26, 2009 photo, a Burger King Whopper sandwich and fries are shown at a Burger King in Allison Park, Pa. Burger King said Tuesday, March 9, 2010, winter storms hurt its results in January and February. (AP Photo/Gene J. Puskar)
A tray ogBurger King Whopper hamburger with fries are shown at a Burger King restaurant, in Mountain View, Calif., Monday, Aug. 23, 2010. Burger King Holdings Inc. said Tuesday, Aug. 24, its fourth-quarter net income fell nearly 17 percent as sales slipped and ingredient costs climbed. (AP Photo/Paul Sakuma)
**FILE** A Burger King sign stands in Bethel Park, Pa., in this Nov. 1, 2006 file photo. Burger King said Friday, July 6, 2007 it will use trans-fat-free cooking oil at all its U.S. restaurants by the end of next year, following in the footsteps of other leading fast-food restaurants. The world's second largest hamburger chain said it was already using zero trans-fat oil in hundreds of its more than 7,100 U.S. restaurants nationwide. Burger King is known for its flame-broiled burgers, but uses cooking oil for its french fries and most of its chicken products. (AP Photo/Gene J. Puskar, file)
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By CANDICE CHOI

NEW YORK (AP) - Burger King is getting rid of its lower-calorie french fries at most restaurants after less than a year.

The Miami-based chain said in a statement that it gave its franchisees the option to continue selling the french fries earlier this week. Only about 2,500 of the approximately 7,400 locations in the U.S. and Canada opted to continue selling them as a permanent item. The others have started phasing them out.

The french fries, called "Satisfries," were a big bet for Burger King when they were announced in September. But they weren't as well received as Burger King had hoped.

The name was mocked in some corners, with one website referring to them as "Saddest Fries." There also is some confusion about their caloric superiority, with a small order still containing 270 calories. A small order of McDonald's fries, by comparison, has 230 calories because the serving weighs less.

Satisfries also are pricier, costing about $1.89 for a small order, compared with a $1.59 for regular fries.

And it's unclear whether customers were aware what made the fries lower in calories. Burger King said Satisfries used a different type of batter to prevent some oil from being absorbed by the potatoes during frying. But the company did not have signs in restaurants explaining the difference between Satisfries and regular fries.

It's just one of the gambits by Burger King since investment firm 3G Capital took it public again 2012. Other moves have included the return of the "Big King," which resembles a Big Mac and a "French Fry Burger," which is essentially a burger with four french fries smashed on top.

The efforts haven't yet sparked any big sales gains at a time when traditional fast-food chains are struggling. In the latest quarter, sales at established restaurants in the U.S. and Canada edged up just 0.4 percent.

This week, Burger King Worldwide Inc. also announced the return of "Chicken Fries" for a limited time. The company said it brought back the deep-fried chicken in response to demand it saw online.

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