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Tech company makes degrading contest to sell phone

Tech Company Makes Degrading Contest To Sell Phone

In an effort to sell its first-ever smartphone, OnePlus began a contest called "Ladies First."

It might sound nice, even chivalrous but it's not. At all. In fact...it was so controversial that the company has reportedly pulled the promo.

OnePlus is only letting people buy their new phone, the One, by invitation. The "Ladies First" contest allowed women to get the exclusive offer by drawing the company logo on their body, or a sheet of paper (according to The Verge), and take a selfie. The photo would be posted in the OnePlus forum and the 50 most liked pictures got a free shirt and the option to buy the phone...at full price.

So basically women would "get the opportunity" to be judged based on our looks and win the great prize of spending our own money. Makes total sense.

The company released a statement to several tech sites calling the contest a "misguided effort" and explained it was only trying to encourage women to "get involved with and excited about the amazing things happening in tech right now."

You'd think a tech company would realize if women wanted to be judged based solely on their looks and still pay for things they'd just use their Instagram account...

or Chive - If you aren't familiar with it give it a Google. They offer the same awesome gift of...wait for it...a t shirt.


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Goodchem3208 August 13 2014 at 7:48 PM

Ah, and I thought that preferential treatment based on gender was not acceptable. Guess that it's pretty much like preferential treatment based on race. It only goes one way.

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jpgr57 August 13 2014 at 1:37 PM

Complete overreaction. It was actually pretty creative.

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mgt0331 August 13 2014 at 11:45 AM

If you don't like it, don't enter. Simple.

Flag Reply +1 rate up
nikkitytom August 14 2014 at 5:15 AM

I'll bet Samsung is quaking in its shoes. NOT

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cdrewparks889 August 14 2014 at 6:45 AM

Pretty women should not be allowed to feel pretty i guess is the message here. Nothing wrong with a beauty contest. But, this is America where everything is offensive. Honestly it is getting downright stupid. Don't you people have anything better to do than find things to cry about all day?

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shooter39 August 14 2014 at 5:08 AM

think it's great

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T Rock August 13 2014 at 4:29 PM

Acts of degradation have been occuring for years. Now that we have the internet and social media we have millions of people complaining about what THEY find degrading and demanding someone do something about it. To be free you must recognize the freedoms of others too.

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Ralph Seda August 13 2014 at 10:52 AM

I'm surprised One Plus didn't ask their prospective customers to bend over and show their round-browns!!..I'm sure the customers would gladly comply!!...

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