'Charlie and the Chocolate Factory' gets a 'creepy' new cover

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'Charlie And The Chocolate Factory' Gets Creepy New Cover

A new book cover for a classic children's tale was released Wednesday, and it has many fans of the beloved story baffled.

Penguin Books teased an image on its Facebook page, asking followers to guess which story it could possibly belong to.

Hours later, the company revealed it's the new cover for Roald Dahl's "Charlie and the Chocolate Factory" as a celebration of the book's 50th anniversary.

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'Charlie and the Chocolate Factory' gets a 'creepy' new cover
The first edition book 'Charlie and the Chocolate Factory' and the original hero Golden Egg from the film 'Willy Wonka and the Chocolate Factory' on display at Profiles In History in Calabasas, northwest of downtown Los Angeles, on July 19, 2012 in California, ahead of a public auction which begins on July 28. Auction house Profiles in History, the world's largest auctioneer and dealer of original Hollywood memorabila, will handle the sale of the celebrated Drier Collection, which due to its size, scope and significance, will take nearly two years and several auctions for all of the material to be offered. The book, first published in 1964 comes with a signed letter from Roald Dahl and is estimated between $3,000 - $5,000 while the Egg, which measures approximately 12 inches long, made of polystyrene foam and painted gold, is estimated between $20,000 - $30,000. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/GettyImages)
A Roald Dahl childrens book called Charlie and the Chocolate Factory on a white background
Charlie and the Chocolate Factory by Roald Dahl
Charlie & the Chocolate Factory, and The Great Glass Elevator
Closeup candid portrait of writer Roald Dahl waving a cigarette while talking at home. (Photo by Ian Cook/The LIFE Images Collection/Getty Images)
British children's author, short-story writer, playwright and versifier Roald Dahl (1916 - 1995), 11th December 1971. (Photo by Ronald Dumont/Daily Express/Getty Images)
British author Roald Dahl (1916 - 1990) reads to three of his children, from left, Tessa, Theo, and Ophelia, in the kitchen of his home, Great Missenden, Buckinghamshire, England, September 1965. Teh two women in the background are unidentified. (Photo by Leonard McCombe/The LIFE Picture Collection/Getty Images)
MADRID, SPAIN - FEBRUARY 25: Golden input used in the movie Charlie and the Chocolate Factory is displayed on the exhibition 'Fantastic SyFy Objects' at the Royal Tapestry Factory on February 25, 2011 in Madrid, Spain. (Photo by Eduardo Parra/Getty Images)
FILMING O/S 'CHARLIE AND THE CHOCOLATE FACTORY' (2005) TIM BURTON (DIR) CCFA 002-F02
Paris Themmen who played Mike Teevee in the original Willy Wonka and the Chocolate Factory movie.
CHARLIE AND THE CHOCOLATE FACTORY (2005) DEEP ROY CCFA 002-034
CHARLIE AND THE CHOCOLATE FACTORY (2005) JOHNNY DEPP CCFA 002-030
CHARLIE AND THE CHOCOLATE FACTORY (2005) DAVID KELLY, FREDDIE HIGHMORE, JOHNNY DEPP, DEEP ROY, JORDAN FRY, ADAM GODLEY CCFA
CHARLIE AND THE CHOCOLATE FACTORY (2005) JOHNNY DEPP CCFA 002-008
CHARLIE AND THE CHOCOLATE FACTORY (2005) PHILIP WIEGRATZ CCFA 002-013
CHARLIE AND THE CHOCOLATE FACTORY (2005) FREDDIE HIGHMORE, JULIA WINTER, DAVID KELLY, FRANZISKA TROEGNER, JAMES FOX, ANNASOPHIA
A Roald Dahl childrens book called George's Marvellous Medicine on a white background
A Roald Dahl childrens book called James and the Giant Peach on a white background
Sir Quentin Blake, childrens author and illustrator who is famous for his collaborations with Roald Dahl. June 2013
The Witches, a children's book by Roald Dahl.
A Roald Dahl childrens book called Danny the champion of the world on a white background
GREAT MISSENDEN, UNITED KINGDOM - AUGUST 5: the tomb of children's author ROALD DAHL at St Peter and St Paul Church, on August 5, 2010 in Great Missenden, England. Dead Famous London is a journey through the capital's cemeteries, churches, cathedrals, crypts and crematoria discovering its historic famous graves. (Photo by Jim Dyson/Getty Images)
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At first glance, we weren't sure how that cover tied into a story about a young boy who wins a golden ticket to visit a chocolate factory. The publisher explained its reasoning behind the big change.

"This new image for CHARLIE AND THE CHOCOLATE FACTORY looks at the children at the centre of the story, and highlights the way Roald Dahl's writing manages to embrace both the light and dark aspects of life."

A writer for Business Insider pointed out the doll-like girl on the cover is probably supposed to be either Violet Beauregarde or Veruca Salt.

For those who don't remember, Violet is the character who turned into a gigantic blueberry, and Veruca is the spoiled brat who bullied her parents into buying things for her.

The Guardian thought the cover was so bad, it included it on its list of the five worst book covers ever. Others that made the list included a cover for George Orwell's "1984" that's pretty scandalous, and one for Emily Bronte's "Wuthering Heights" that simply showcases a dying rose.

But at least one person seems to like the new approach.

A blogger for Creative Review, which looks at design and visual culture, wrote that the photo on the cover "touches on one of the main undercurrents in the book: the relationship between children and their parents, and what can happen when fame and fortune enter into their lives."

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