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Target publicly endorses same-sex marriage

MINNEAPOLIS (AP) -- Target Corp. is adding its name to a legal defense of gay marriage, joining other large companies that are taking a stand, just four years after the retailer came under criticism for supporting a strident opponent of same-sex unions.

Target said it has signed a court brief backing marriage equality in a pending court case and publicly declared its support of gay marriage, a move similar to those taken by Starbucks, Intel and Apple.

"It is our belief that everyone should be treated equally under the law, and that includes rights we believe individuals should have related to marriage," Target Executive Vice President of Human Resources Jodee Kozlak wrote on the company's blog.

Target has come under fire in the past from gay rights activists who threatened boycotts after the retailer - along with Best Buy and 3M - donated hundreds of thousands of dollars to an organization that supported Republican Tom Emmer, a vocal opponent of gay marriage, in the 2010 Minnesota governor's race.

Target has worked to win back customers in the lesbian, gay, bisexual and transgender community and has long offered benefits to the same-sex partners of employees.

Nearly all of Minnesota's biggest corporations declined to take a position on the 2012 state referendum to ban gay marriage except for General Mills, which opposed the ban. The referendum failed and the state Legislature passed a bill recognizing same-sex marriage in 2013.

Phil Duran, legal director of OutFront Minnesota, which worked to defeat the state's referendum to ban gay marriage, called Target "a powerful voice."

A spokeswoman for the Minnesota Family Council, which led the charge against gay marriage, predicted that the move will backfire.

"This is a very risky business decision and ultimately the wrong one because it is families that shop at Target," Autumn Leva told the Star Tribune. "People in Minnesota are still deeply divided on this issue."

The case in which Target has filed a brief combines legal actions in Wisconsin and Indiana. Federal judges overturned gay marriage bans in both states and state officials appealed. The case is scheduled for an Aug. 26 hearing in the 7th U.S. Circuit Court of Appeals.

Companies that have come out in favor of marriage equality

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bigcatdaddy August 06 2014 at 4:16 PM

Just another reason NOT to spend money there.

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10 replies
niceguy71653 August 06 2014 at 4:21 PM

Yes to LGBT. No to legal carry of guns. That makes another store I can cross off my list.

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11 replies
TOM August 06 2014 at 4:25 PM

well target will not be getting any move of my business

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7 replies
Mack Kearney August 06 2014 at 4:26 PM

Targets view gays have a right to privacy. You have no right to carry and protect yourself. If you are a customer without an agenda you have no privacy as they provide your information to the hackers to loot your accounts. Target just another amoral company pandering to a vocal minority who bullies people into accepting their behavior despite being against years of standards for decency.

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5 replies
quarterz25 August 06 2014 at 5:26 PM

Target must really be hurting after they gave away all their customer's credit card info. It must be affecting them more then what is let on. Why else would they suddenly start taking sides in hot button issues such as legal gun carry, or the gays? Whats next, support the illegal invaders ravageing our country or how about abortion? When you set your sails to the prevailing winds you will always end up with slack sails eventually. I don't really shop at target, maybe twice a year so I can certainly cut them out totally. I could care less about the gays ramming their agenda down America's throat but the banning of legally carried guns put a stop to my using their store anymore.

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3 replies
evilelvis1 August 06 2014 at 4:26 PM

To all the people who say they won't buy products from companies that support gay rights, are you using Apple or Microsoft products to post your comments?

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10 replies
rfwestex August 06 2014 at 4:50 PM

Not a grasshoppers chance in hell that I will shop at Target.

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7 replies
Bob August 06 2014 at 4:24 PM

And just how much of the American population does the gay & lesbian population amount to? Answer, less than 3%. This is ridicules.

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6 replies
Mike August 06 2014 at 5:44 PM

For years, we had to suffer through Target's support of straights. I couldn't stand having to cut through their Straights' Department which featured things like eye makeup for the beaten wife, jewelry for the mistress and chains to beat the children with. Ahhh, the straight lifestyle choice...

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5 replies
Patriot_dmo August 06 2014 at 5:21 PM

Funny, their logo is a b-hole.

Flag Reply +5 rate up
1 reply
Rabbi Moishe Patriot_dmo August 06 2014 at 7:05 PM

Hey Patriot, find yourself some online porn. There are lots of straights into ********.

Flag Reply 0 rate up
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