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Trump sues to get name off casinos

By Wayne Parry

ATLANTIC CITY, N.J. (AP) - Donald Trump has a message for the two Atlantic City casinos that still bear his name, five years after he gave up anything to do with running them: You're fired.

The real estate mogul and reality TV star, who presided over a casino empire in the glory days of Atlantic City, filed a lawsuit on Tuesday demanding that his name be stripped from the remaining two.

He told The Associated Press he sued Trump Entertainment Resorts, a descendant of a corporate entity he once controlled, because it has allowed its two Atlantic City casinos, the Trump Plaza and the Trump Taj Mahal, to fall into disrepair, tarnishing his personal brand and confusing customers.

"I want it off both of them," Trump said in an interview Tuesday evening. "I've been away from Atlantic City for many years. People think we operate (the company), and we don't. It's not us. It's not me."

It was the latest manifestation of Atlantic City's struggles: One casino closed in January, two others are slated to do so by next month and another is up for a bankruptcy auction on Thursday and will shut down if a buyer doesn't materialize.

Trump's lawsuit, filed in state Superior Court in Atlantic County, seeks a court order directing Trump Entertainment Resorts to immediately cure what it terms a breach of Trump's licensing agreement with the company or remove his name from the casinos and the company itself.

"Since Mr. Trump left Atlantic City many years ago, the license entities have allowed the casino properties to fall into an utter state of disrepair and have otherwise failed to operate and manage the casino properties in accordance with the high standards of quality and luxury required under the license agreement," Trump wrote in his lawsuit, filed in the name of Trump AC Casino Marks LLC. "The Trump name ... has become synonymous with the highest levels of quality, luxury, prestige and success."

Trump Entertainment Resorts CEO Robert Griffin declined to comment on the lawsuit.

Trump appears particularly vexed at the impending closing of Trump Plaza on Sept. 16.

In the lawsuit, he asserts Trump Plaza failed two quality review tests carried out by a third-party consulting firm, one in 2012 and the other three weeks ago. Days later, Trump asserts, the company sent letters to its employees and announced it would close Trump Plaza in September without notifying him.

"Not only does the issuance of these WARN notices further harm the Trump name and brand, but it also underscores the (company's) inability to remedy the appalling conditions that gave rise to the defaults under the licensing agreement in the first place," the lawsuit says.

Trump said the casinos fail to meet industry standards regarding hotel services, food and beverage operations and overall cleanliness, which he said guests had been complaining about for years.

Trump does not run or control Trump Entertainment Resorts, which was formed after the Trump casino empire emerged from the second of its three bankruptcies. But he retains a 10 percent stake, which enables the company to use his name for licensing purposes.

Trump told the AP he has not considered whether to divest his remaining ownership stake in the company.

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Practical Nomad August 06 2014 at 1:44 AM

Trump, what an idiot. It all boils down to two things. 1.) While they were turning a profit, for five years there was no issue. 2.) Now that they are failing, (as most of what Trump touches does), NOW he wants his name off and claims he doesn't do business that way? Please. As transparent as the man.

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1 reply
Pat Practical Nomad August 06 2014 at 7:31 PM

I worked for trump and i belived in him,now I have nothing. I lost my house my car .Thanks tuump I hope your day comes SOON.

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David August 06 2014 at 12:42 AM

Maybe he should just stop plastering his name everywhere.

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2 replies
isawondfl David August 06 2014 at 1:22 AM

Why, it was of his making. Why not have his name on it?

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Chris and Paul David August 06 2014 at 2:16 PM

if I had his money and ego Id put my name on everything too..... its worth money! and now being the smart businessman he is.... he is going to cash in on his name!

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babuon August 06 2014 at 7:45 AM

I have come to believe that Mr. Trump has been ill for some time. There's no other explanation for his bizarre behavior over the last decade or more.

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microflight5 August 06 2014 at 7:51 AM


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anonymous3303 August 06 2014 at 9:16 AM

What a joke!! How many times has "the Donald" filed bankruptcy himself???

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dwtomczyk August 06 2014 at 8:06 AM

spoiled bastard from queens.

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isawondfl August 06 2014 at 1:20 AM

AC is totally gone. I get free rooms, air fare, meals and free play. The last time I went there, 2 years ago, was my last. The whole area is done for. The boardwalk is a mess, no decent food, dirty, bunches of homeless and drifters.
I went into 4 casinos and played at each. Out of the 4, only 2 had toilet paper in the ladies rooms.
The people there playing were not the salt of the earth either.
All of the casinos needed complete rehabs.
I guess after the hurricane, most took the insurance and fema money and bugged out.
Then don't even think of going out at night. The streets are crawling with drugs and prostitutes.

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1 reply
alvonpa isawondfl August 06 2014 at 8:43 AM

Some of the casinos are simply beautiful and taken care of. Harrahs, Revel, and the Borgata are examples. BTW - your bigotry is showing.

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XXX123 August 06 2014 at 9:53 AM

Trump Taj Mahal (mausoleum )
and thats what it ended up

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brewmurgy August 06 2014 at 7:53 AM

Just change the name to the Chump Plaza.

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IN MY OPINION ONLY August 06 2014 at 2:18 AM

He's the king of, "DENY, DENY and DENY?"

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