Washington Redskins quarterback Robert Griffin III takes a selfie with a group of fans after practice at the team's NFL football training facility, Monday, July 28, 2014 in Richmond, Va. (AP Photo/Alex Brandon)
An Indonesian Muslim woman adjusts a selfie stick as she prepares to take a selfie during Eid al-Fitr prayer that marks the end of the holy fasting month of Ramadan on Parang Kusumo Beach in Yogyakarta, Indonesia, Monday, July 28, 2014. (AP Photo/Slamet Riyadi)
Host Lauren Sivan, second from right, on stage at the Television Academy's 66th Los Angeles Area Emmy Awards on Saturday, July 26, 2014 at The Leonard H. Goldenson Theater in the NoHo Arts District in Los Angeles. (Photo by Vince Bucci/Invision for the Television Academy/AP Images)
Houston Texans defensive end J.J. Watt, left, takes a selfie with Nina Munduia after an NFL football training camp practice on Saturday, July 26, 2014, in Houston. (AP Photo/David J. Phillip)
Ronaldinho of Brazilâs Atletico Mineiro takes a selfie of himself and his team during the celebration of their victory in the Recopa Sudamericana soccer championship against Argentinaâs Lanus in Belo Horizonte, Brazil, Thursday, July 24, 2014. (AP Photo/Bruno Magalhaes)
Bradley Cooper takes a selfie with a fan at the premiere of "Guardians Of The Galaxy" at El Capitan Theatre on Monday, July 21, 2014, in Los Angeles. (Photo by John Shearer/Invision/AP)
Colombia's soccer fans take a selfie before the group C World Cup soccer match between Japan and Colombia at the Arena Pantanal in Cuiaba, Brazil, Tuesday, June 24, 2014. (AP Photo/Felipe Dana)
Bronze medallists team Argentina takes a "selfie" after the podium ceremony of the men's final of the Field Hockey World Cup between Australia and The Netherlands in The Hague, Netherlands, Sunday, June 15, 2014. Australia beat the Netherlands in the final with a 6-1 score to win the World Cup.(AP Photo/Peter Dejong)
Jenna Dewan-Tatum poses for a photo with a fan at the premiere of "22 Jump Street" at the Regency Village Theatre on Tuesday, June 10, 2014, in Los Angeles, Calif. (Photo by Todd Williamson/Invision/AP)
Detroit Tigers starting pitcher Justin Verlander takes a selfie with a group of kids during photo day at Comerica Park before a baseball game against the Boston Red Sox in Detroit, Sunday, June 8, 2014. (AP Photo/Carlos Osorio)
IMAGE DISTRIBUTED FOR OLD SPICE - During his Chicago stop of the Old Spice Scent Responsibly tour, the world-famous "Old Spice Guy" Isaiah Mustafa takes a "selfie" with students at Morton West High School, in Berwyn, Illinois during an assembly to teach students how not to overspray, on Friday, May 23, 2014. (Photo by Jeff Haynes/Invision for Old Spice/AP Images)
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NEW YORK (AP) - What do you call a group selfie? An usie, of course!
As in "us." Pronounced uss-ee, rhymes with fussy.
"Usies are a growing trend that I think have far more social value than selfies," said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. "It's magical capturing moments we share with other people."
In contrast to one-person selfies, usies are "more about the relationship, and less about you and your hair," she said.
The word - sometimes spelled usie, sometimes ussie - has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal.
A Business Insider story from January noted that the outstretched arm of the photo-taker in usies is a "signature" of the image, because the shooter has to get the camera far enough away to get the group in the frame. The Times of India in March said Pope Francis' group selfie with visitors at the Vatican last year "could possibly be the first chronicled celebrity usie." And a PopStopTV.com report from June was headlined: "Selfies Are Dead, Usie is the Latest Trend!"
But the term is so new and relatively obscure that it wasn't used to describe the famous group selfie of Ellen DeGeneres and other celebrities in March during the Academy Awards.
"There are countless variations on the theme, including 'twofie,' 'threefie,' et cetera, if you want to specify the number of people photographed," said Zimmer.