Will LeBron James lose jersey sales by choosing No. 23?

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Will LeBron James Lose Jersey Sales By Choosing No. 23?

Sunday, King James posted this picture to his Instagram by writing, "23 it is! It's only right I go back."

The anticipation for his admittedly less important decision comes after he posted the two potential jersey numbers side by side a week earlier.

So, now that we know James is headed home and he'll be wearing the same no. 23 from his last stint in Cleveland, we're wondering, "does James stand to lose anything financially by going back to the old number?"

WEWS reports Contrary to popular belief, all the Lebron jerseys in Cleveland were not burned back in 2010, and as you might imagine many people still own that No. 23 Cavs jersey.

Will LeBron James lose jersey sales by choosing No. 23?
Akron St. Vincent-St. Marys high school star LeBron James holds up one finger during the team's 65-45 win over Virginia's Oak Hill Academy Thursday, Dec. 12, 2002, in Cleveland. James gesture proved prophetic as USA Today named the Irish the top high school basketball team in the country Tuesday, Jan. 7, 2003. (AP Photo/Mark Duncan, File)
Akron St. Vincent - St. Mary's LeBron James (23), the most talked about prep player in the country, gets fired up after a timeout against Oak Hill Academy of Virginia, in the first half of a nationally televised high school game Thursday, Dec. 12, 2002, in Cleveland. James has been on the cover of both Sports Illustrated and ESPN The Magazine. (AP Photo/Mark Duncan)
The retired jersey of LeBron James hangs in the gym at St. Vincent-St. Mary High School in Akron, Ohio next to the school's championship banners Friday, June 8, 2007. Four years after jumping from high school to the NBA, James and the Cleveland Cavaliers, are playing the San Antonio Spurs in the NBA Finals. (AP Photo/Mark Duncan)
NEW YORK - JUNE 26: LeBron James who was selected first overall by the Cleveland Cavaliers poses for a portrait during the 2003 NBA Draft at the Paramount Theatre at Madison Square Garden on June 26, 2003 in New York, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Copyright 2003 NBAE (Photo by Jennifer Pottheiser/NBAE via Getty Images)
NEW YORK - JUNE 25: LeBron James #23 poses for a portrait prior to the draft in the red and gold Cleveland Cavaliers uniform for Media Availability Portraits at the Westin Times Square Hotel on June 25, 2003 in New York, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Copyright 2003 NBAE (Photo by Jennifer Pottheiser/NBAE via Getty Images)
CLEVELAND - DECEMBER 11: LeBron James #23 of the Cleveland Cavaliers waits for play to resume during the game against the Portland Trail Blazers on December 11, 2009 at the Quicken Loans Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2009 NBAE (Photo by Garrett W. Ellwood/NBAE via Getty Images)
CLEVELAND - JANUARY 26: LeBron James #23 of the Cleveland Cavaliers waits for play to resume in a game against the Memphis Grizzlies on January 26, 2005 at Gund Arena in Cleveland, Ohio. The Cavs defeated the Grizzlies 114-111. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2005 NBAE (Photo by Garrett W. Ellwood/NBAE via Getty Images)
Cleveland Cavaliers' LeBron James (23) pumps his fist after a three point shot by teammate Donyell Marshall in the fourth quarter of an NBA basketball game against the Toronto Raptors Wednesday, Dec. 6, 2006, in Cleveland. Cleveland beat the Raptors, 95-91, behind James' 26 points and 10 assists. (AP Photo/Mark Duncan)
CLEVELAND - JUNE 14: LeBron James #23 of the Cleveland Cavaliers portrait in Game Four of the 2007 NBA Finals at The Quicken Loans Arena on June 14, 2007 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2007 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)
United States' LeBron James celebrates after the men's gold medal basketball game at the 2012 Summer Olympics, Sunday, Aug. 12, 2012, in London. USA won 107-100. (AP Photo/Eric Gay)
FILE - In this Aug. 12, 2012, file photo, United States' LeBron James dunks over Spain's Sergio Llull during the men's gold medal basketball game at the 2012 Summer Olympics in London. With USA Basketball and 2K Sports forming a partnership, fans can see what happens when the 1992 Dream Team goes up against this year's Olympic gold medal winner once NBA 2K13 hits the shelves this fall. (AP Photo/Eric Gay, File)
BOSTON - MAY 13: LeBron James #23 of the Cleveland Cavaliers stands on the court in Game Six of the Eastern Conference Semifnals against the Boston Celtics during the 2010 NBA Playoffs on May 13, 2010 at TD Banknorth Garden in Boston, Massachusetts. The Celtics won 94-85. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2010 NBAE (Photo by Brian Babineau/NBAE via Getty Images)
CLEVELAND - NOVEMBER 5: LeBron James #23 of the Cleveland Cavaliers and Carmelo Anthony #15 of the Denver Nuggets take a breather as the wait for play to resume November 5, 2003 at Gund Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/ or using this photograph, user is consenting to the terms and conditions of the Getty Images license agreement. (Photo by Andy Lyons/Getty Images)
CLEVELAND - OCTOBER 31: LeBron James #23 and Shaquille O'Neal #33 of the Cleveland Cavaliers wait for the game against the Charlotte Bobcats to resume on October 31, 2009 at Quicken Loans Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2009 NBAE (Photo by Garrett W. Ellwood/NBAE via Getty Images)
OAKLAND, CA - JANUARY 20: LeBron James #23 of the Cleveland Cavaliers is on the court during the game against the Golden State Warriors on January 20, 2007 at Oracle Arena in Oakland, California. The Cavaliers won 106-104 in overtime. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2006 NBAE (Photo by Rocky Widner/NBAE via Getty Images)
CLEVELAND - DECEMBER 29: LeBron James #23 of the Cleveland Cavaliers prepares for game-time against the Milwaukee Bucks December 29, 2006 at The Quicken Loans Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2006 NBAE (Photo by David Liam Kyle/NBAE via Getty Images)
CLEVELAND - DECEMBER 29: LeBron James #23 of the Cleveland Cavaliers is all alone on the breakaway against the Milwaukee Bucks December 29, 2006 at The Quicken Loans Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2006 NBAE (Photo by David Liam Kyle/NBAE via Getty Images)
LeBron James (6), Dwyane Wade (3) and Chris Bosh (1) show off their Miami Heat jerseys at the American Airlines Arena in Miami Friday July 9, 2010. To the right is Miami Heat owner Micky Arison. (AP Photo/J.Pat Carter)
In this July 9, 2010, photo, Miami Heat's LeBron James (6) and Dwyane Wade (3) attend the Heat's Fan Fest in Miami. James, Wade, Carmelo Anthony and Chris Paul were among the players who attended a negotiating session between the NBA and the union Thursday, Aug. 12. The sides agreed to hold another session before training camp so players can take part again. (AP Photo/J Pat Carter)
Miami Heat forward LeBron James (6) smiles during the second half in Game 3 of the NBA basketball finals against the San Antonio Spurs, Wednesday, June 11, 2014, in Miami. The Spurs defeated the Heat 111-92. (AP Photo/Wilfredo Lee)
Miami Heat's LeBron James (6) stands on the court during team introductions before an NBA basketball game against the Charlotte Bobcats, Sunday, Dec. 1, 2013, in Miami. (AP Photo/Lynne Sladky)
Miami Heat forward LeBron James (6) shoots against the San Antonio Spurs during the first half in Game 1 of the NBA basketball finals on Thursday, June 5, 2014 in San Antonio. (AP Photo/Soobum Im, Pool)
CLEVELAND, OH - JULY 11: Fans in downtown Cleveland don their #23 LeBron James jerseys shortly after he announced his return to the Cleveland Cavaliers on July 11, 2014 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2014 NBAE (Photo by David Liam Kyle/NBAE via Getty Images)
A lone passerby looks up at the giant banner of Cavaliers basketball star LeBron James on Friday, July 9, 2010, in Cleveland, Ohio, the day after James announced that he would be signing a contract for the upcoming season to join the Miami Heat. (AP Photo/Amy Sancetta)
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Well, according to ESPN's Darren Rovell, James' jersey decision hasn't slowed down sales one bit. According to Rovell, even before he announced his number Sunday, the NBA store sold out of James' Cavs gear.

And history says any popular player making a major switch in the NBA leads to a jump in jersey sales.

Kobe Bryant, who had the third most popular jersey in the league this year despite playing just six games, switched his jersey number back in 2007.

Bryant won three NBA championships while playing with the number 8 on his chest but he didn't have the most popular jersey in the NBA until he switched his number from 8 to 24.

Another example is All-Star veteran big man Kevin Garnett, who went from not making the top 10 jersey sale list at all to being number one.

After 12 seasons with the Minnesota Timberwolves, Kevin Garnett was traded to the Boston Celtics in 2008 where he led New England to its first NBA championship in more than 20 years, that same year, Garnett had the most popular jersey in the league.

CNN reports Lebron James has had the top-selling NBA jersey for six of his 11 seasons in the NBA, and it seems the move to Cleveland is not going to slow him down.

LeBron Picks No. 23 For Cleveland Return

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