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Will LeBron James lose jersey sales by choosing No. 23?

Will LeBron James Lose Jersey Sales By Choosing No. 23?

Sunday, King James posted this picture to his Instagram by writing, "23 it is! It's only right I go back."

The anticipation for his admittedly less important decision comes after he posted the two potential jersey numbers side by side a week earlier.

So, now that we know James is headed home and he'll be wearing the same no. 23 from his last stint in Cleveland, we're wondering, "does James stand to lose anything financially by going back to the old number?"

WEWS reports Contrary to popular belief, all the Lebron jerseys in Cleveland were not burned back in 2010, and as you might imagine many people still own that No. 23 Cavs jersey.



Well, according to ESPN's Darren Rovell, James' jersey decision hasn't slowed down sales one bit. According to Rovell, even before he announced his number Sunday, the NBA store sold out of James' Cavs gear.

And history says any popular player making a major switch in the NBA leads to a jump in jersey sales.

Kobe Bryant, who had the third most popular jersey in the league this year despite playing just six games, switched his jersey number back in 2007.

Bryant won three NBA championships while playing with the number 8 on his chest but he didn't have the most popular jersey in the NBA until he switched his number from 8 to 24.

Another example is All-Star veteran big man Kevin Garnett, who went from not making the top 10 jersey sale list at all to being number one.

After 12 seasons with the Minnesota Timberwolves, Kevin Garnett was traded to the Boston Celtics in 2008 where he led New England to its first NBA championship in more than 20 years, that same year, Garnett had the most popular jersey in the league.

CNN reports Lebron James has had the top-selling NBA jersey for six of his 11 seasons in the NBA, and it seems the move to Cleveland is not going to slow him down.

LeBron Picks No. 23 For Cleveland Return

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Jim Castro July 28 2014 at 12:54 PM

Enough with this guy. AOL will you give your customers a break and move on.



jimc11

Flag Reply +11 rate up
2 replies
Susaneinboca Jim Castro July 28 2014 at 2:36 PM

AMEN...we need to get a life

Flag Reply +1 rate up
MAD_DAWG1 Jim Castro July 28 2014 at 10:20 PM

If you dont like aol, and it is on your verizon phone like mine.
Call and complain like i did. They want to hear about it

Flag Reply +1 rate up
AE7CW July 28 2014 at 2:13 PM

Just one question? Why can't these people wear caps that fit? They look stupid.

Flag Reply +7 rate up
3 replies
papo72 July 28 2014 at 1:24 PM

Can we please stop with this "King James" crap? He is not a king and it is an insult to the real King James. The Real King James wasn't a girl needed a piggy back ride and a tampon when he got cramps neither was He a spoiled crybaby. K. Thx. Bye.

Flag Reply +5 rate up
1 reply
krankyvet papo72 July 28 2014 at 4:42 PM

The King James of the various bibles was a queen! History tells us that they both fit the spoiled crybaby mold...

Flag Reply 0 rate up
jgesselberty July 28 2014 at 3:50 PM

Number 23. His IQ and that of anyone who buys this guy's crap.

Flag Reply +4 rate up
1 reply
accordmee jgesselberty July 29 2014 at 5:01 AM

I don't like the so called king but his IQ is probably higher than yours. He is marketing himself like the best ***** swinging in the window. If a low IQ leads to the kind of money that he is worth then you can have a couple of my points.

Flag Reply 0 rate up
MAD_DAWG1 July 28 2014 at 10:22 PM

King james. Give me a break.
He is no better than anyone else.

Flag Reply +4 rate up
npaleorelic July 28 2014 at 2:41 PM

All dat' money and doesn't know how to buy anor wear a proper fitting hat. Guess you gotta' look the thug

Flag Reply +3 rate up
2 replies
michael.k.goodwin npaleorelic July 28 2014 at 8:43 PM

Live like a thug,die like a thug !

Flag Reply 0 rate up
accordmee npaleorelic July 29 2014 at 5:33 AM

Look like an idiot and type like an idiot. This one is for you two Mike and Paleo.

Flag Reply 0 rate up
bigshadyobama July 28 2014 at 12:41 PM

DONALD STERLING WILL "NOT" BUY ONE

Flag Reply +3 rate up
3 replies
kleind862 July 28 2014 at 7:34 PM

Some of you worthless people who care about this crap need to get a life. Who the hell cares about what the f.....ker wears . With all the trouble in our world this is what you focus on? You deserve the middle finger all of you.

Flag Reply +2 rate up
sofarked July 28 2014 at 3:38 PM

LaBron James is a punk wanna be loser

Flag Reply +2 rate up
1 reply
trebob711 sofarked July 28 2014 at 11:17 PM

how can he be a loser sofafart....you try to convince your employer you are 28 when in fact you are close to 50....I think that is so awesome.

Flag Reply 0 rate up
take20pct July 28 2014 at 3:26 PM

Can't blame him for going to Cleveland. Good pay and easy job. Short season, with no playoffs to worry about.

Flag Reply +2 rate up
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