10 niche beauty brands you need in your makeup bag
When I poke around my makeup bins, I see a lot of old favorites: Benefit concealers, Nars blushes and Bobbi Brown lipsticks crowd my plastic Muji drawers. But wedged between those standbys are an increasing number of essentials from newer, independent brands. And this isn't specific to me. In 2013, niche brands made up nearly 10 percent of the $2.2 billion spent on prestige beauty products in the U.S., according to NPD Group. Here's a look at 10 new beauty classics - from fragrance to foundation - that belong in your arsenal.
Check out the slideshow above to see 10 beauty products you will love, and where to get them!
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