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Southwest Airlines PR takes another hit on social media

Southwest Airlines PR Takes Another Hit On Social Media

Here's yet another example of how -- deserved or not -- what you say on social media can definitely cause you some grief.



Duff Watson vented on Twitter about a recent experience with a Southwest Airlines gate agent who wouldn't let his kids board priority with him.

"Something to the effect of, 'Wow, rudest agent in Denver. Kimberly S, gate C39, not happy @SWA,'" Watson recalled of his tweet.

If you look on Watson's Twitter now, you won't see that tweet anymore, because -- he says -- that agent forced him to delete the tweet. Minneapolis CBS-affiliate WCCO is the only outlet so far that's actually talked to him.

You can kind of follow the fallout from his tweets that are still there. The most recent one references an emailed apology from Southwest to Watson.

However, it appears that isn't good enough for Watson, who called it a "double insult."

We reached out to Watson on Twitter for more on Southwest's response but haven't heard back. Still, although Watson did eventually get to continue on to his final destination, Southwest has been the subject of similar headlines before. We were reminded of a couple other high-profile incidents.

In 2007, NBC says Kyla Ebbert got kicked off for this outfit, which a Southwest employee said was too skimpy.

In 2011, ABC says there was Green Day lead singer Billie Joe Armstrong -- who says he was kicked off a flight for sagging his pants.

In 2012, a woman told the blog Jezebel that Southwest staff told her that she had to cover her cleavage or she wouldn't get to fly.

Granted, those are all clothing-related incidents -- and we should add that Southwest apologized to each of those customers.

Nonetheless, it has been called the "airline industry's version of the Soup Nazi" by The Week.

Then again, it's also been praised by Ragan Communications for its responses to negative publicity on social media.

The airline operates 3,600 flights a day and was listed at number 8 on Forbes' list of America's best airlines.

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