Actress Blake Lively has officially launched her much anticipated lifestyle website, Preserve!
Preserve's mission, according its about-us page states, "America is full of tales waiting to be told. There are beautiful stories hiding in small towns and big cities, on suburban streets and rural roads. Great wisdom lives in the well-worked hands of aging craftspeople and in the eager words of young artisans. Our very history is whispered into the materials they use to make exquisite goods according to timeless standards of quality and care. That is the tradition we aim to preserve."
After browsing Blake's new site for a few minutes, there are countless local artisans featured all with the ability to 'shop their story'. From baby back ribs to crossbody bags, there are a ton of products waiting to be shopped. Blake recently spoke with Vogue about Preserve and as Vogue puts it, Preserve is "part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things-food, clothes, pillows, dishes, dining-room tables-with their hands."