Millionaire mom turns embarrassment into fortune

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Millionaire Mom Turned Embarrassment Into Fortune

Steve Harvey highlighted a millionaire mom named Amy Creel on his talk show Monday. She's responsible for inventing the Teething Bling: jewelry made out of the same stuff as teething toys. Perfectly safe for babies to nom on. Turns out it was humiliation that led her to the idea.

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Millionaire mom turns embarrassment into fortune
WASHINGTON, DC - OCTOBER 16: Founder of Spanx Sara Blakely and Chief operating officer of Facebook Sheryl Sandberg attend the FORTUNE Most Powerful Women Summit on October 16, 2013 in Washington, DC. (Photo by Paul Morigi/Getty Images for FORTUNE)
NEW YORK - MARCH 26: Sara Blakely attends the launch of Haute Contour by SPANX at Saks Fifth Avenue on March 26, 2009 in New York City, New York. (Photo by Astrid Stawiarz/Getty Images)
Lacey Chabert (right) at Spanx during Silver Spoon Pre-Golden Globe Hollywood Buffet - Day 1 at Private Residence in Los Angeles, California, United States. (Photo by Chris Weeks/WireImage for Silver Spoon (formerly The Cabana))
NEW YORK, NY - AUGUST 13: Producer Stephenie Meyer attends Meet The Filmmakers: 'Austenland' at the Apple Store Soho on August 13, 2013 in New York City. (Photo by Dave Kotinsky/Getty Images)
LOS ANGELES, CA - MARCH 15: Author Stephenie Meyer attends a signing for her book 'The Host' at Barnes & Noble bookstore at The Grove on March 15, 2013 in Los Angeles, California. (Photo by David Livingston/Getty Images)
LOS ANGELES, CA - NOVEMBER 12: (L-R) Actors Taylor Lautner, Kristen Stewart, author Stephenie Meyer, and actor Robert Pattinson arrive at the premiere of Summit Entertainment's 'The Twilight Saga: Breaking Dawn - Part 2' at Nokia Theatre L.A. Live on November 12, 2012 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

"I was sitting in church, my younger daughter was a baby and I was wearing like a cheap necklace," Creel said. "She yanked it and the whole thing broke ... I was so mortified, I still blush, thinking about it."

What happened was played up by The Huffington Post, whose writer says some might call it a "God given" moment. But that doesn't mean Amy's journey was easy.

HuffPost writes, "Amy went to the internet and found the material she needed. Now it was just a matter of having prototypes made up from her sketches. A few more clicks and she found a list of companies that seemed to be the perfect fit -- if only they would talk with her."

Amy kept at it, and eventually found a manufacturer. She headed to trade shows with her product. Amy had ups-and-downs like any growing business, but support of mommy bloggers and more helped.

Head over to YouTube, for example, and you can find tons of moms reviewing Teething Bling, and no one seems to be complaining.

People tend to be fascinated with these moms-to-riches stories: Books have been written about moms who have turned ideas into dollar signs. Stephenie Meyer is one famous example; the stay-at-home mom wrote the "Twilight" saga. According to Meyers' bio, she had a dream and couldn't shake it, so she turned it into a novel.

And then there's Sara Blakely, the creator of Spanx. She turned into a billionaire mom. Yes, with a 'b.' "Women literally are incredibly emotionally impacted and moved by our brand," Blakely said.

Nowadays, Teething Bling is for sale through major outlets like WalMart, Buy Buy Baby and Amazon.

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