L'Oreal cuts ties with World Cup fan Axelle Despiegelaere over photo

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Belgian Teen Lands L'Oreal Modeling Gig, Then Losses It Just As Quickly

Axelle Despiegelaere, the Belgian World Cup fan whose photo went viral and landed her a modeling deal with L'Oreal, is back to being just like the rest of us again. L'Oreal called off the deal with 17-year-old after they discovered a rather unfortunate Facebook posting.

L'Oreal cuts ties with World Cup fan Axelle Despiegelaere over photo
RIO DE JANEIRO, BRAZIL - JUNE 22: Axelle Despiegelaere (L) cheers on Belgium during the Group H match of the 2014 World Cup between Belgium and Russia at The Maracana Stadium on June 22, 2014 in Rio de Janeiro, Brazil. Images of Despiegelaere flooded the internet as hoards of social media users coveted her beauty, prompting French cosmetics company L'Oreal to make an approach for the 17-year-old after she was photographed watching the game. (Photo by Ian MacNicol/Getty Images)
Axelle Despiegelaere, a Belgium supporter cheers with her friend as they wait for the start of the Group H football match between Belgium and Russia at the Maracana Stadium in Rio de Janeiro during the 2014 FIFA World Cup on June 22, 2014. AFP PHOTO / MARTIN BUREAU (Photo credit should read MARTIN BUREAU/AFP/Getty Images)
RIO DE JANEIRO, BRAZIL - JUNE 22: Axelle Despiegelaere (L) cheers on Belgium during the Group H match of the 2014 World Cup between Belgium and Russia at The Maracana Stadium on June 22, 2014 in Rio de Janeiro, Brazil. Images of Despiegelaere flooded the internet as hoards of social media users coveted her beauty, prompting French cosmetics company L'Oreal to make an approach for the 17-year-old after she was photographed watching the game. (Photo by Ian MacNicol/Getty Images)
RIO DE JANEIRO, BRAZIL - JUNE 22: Axelle Despiegelaere (L) cheers on Belgium during the Group H match of the 2014 World Cup between Belgium and Russia at The Maracana Stadium on June 22, 2014 in Rio de Janeiro, Brazil. Images of Despiegelaere flooded the internet as hoards of social media users coveted her beauty, prompting French cosmetics company L'Oreal to make an approach for the 17-year-old after she was photographed watching the game. (Photo by Ian MacNicol/Getty Images)
RIO DE JANEIRO, BRAZIL - JUNE 22: Axelle Despiegelaere during the Group H match of the 2014 World Cup between Belgium and Russia at The Maracana Stadium on June 22, 2014 in Rio de Janeiro, Brazil. Images of Axelle Despiegelaere flooded the internet as hoards of social media users coveted her beauty - prompting French cosmetics company L'Oreal to make an approach for the 17-year-old during the summer transfer window. (Photo by Ian MacNicol/Getty Images)
RIO DE JANEIRO, BRAZIL - JUNE 22: Axelle Despiegelaere during the Group H match of the 2014 World Cup between Belgium and Russia at The Maracana Stadium on June 22, 2014 in Rio de Janeiro, Brazil. Images of Axelle Despiegelaere flooded the internet as hoards of social media users coveted her beauty - prompting French cosmetics company L'Oreal to make an approach for the 17-year-old during the summer transfer window. (Photo by Ian MacNicol/Getty Images)
RIO DE JANEIRO, BRAZIL - JUNE 22: Axelle Despiegelaere during the Group H match of the 2014 World Cup between Belgium and Russia at The Maracana Stadium on June 22, 2014 in Rio de Janeiro, Brazil. Images of Axelle Despiegelaere flooded the internet as hoards of social media users coveted her beauty - prompting French cosmetics company L'Oreal to make an approach for the 17-year-old during the summer transfer window. (Photo by Ian MacNicol/Getty Images)
RIO DE JANEIRO, BRAZIL - JUNE 22: Axelle Despiegelaere during the Group H match of the 2014 World Cup between Belgium and Russia at The Maracana Stadium on June 22, 2014 in Rio de Janeiro, Brazil. Images of Axelle Despiegelaere flooded the internet as hoards of social media users coveted her beauty - prompting French cosmetics company L'Oreal to make an approach for the 17-year-old during the summer transfer window. (Photo by Ian MacNicol/Getty Images)
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The post shows Despiegelaere sitting next to a dead gazelle she had apparently just hunted -- but it's the caption that is really adding to the problem. It reads: "Hunting is not a matter of life or death. It's much more important than that.. this was about 1 year ago... ready to hunt Americans today haha."




Apparently she meant that in reference to her team playing the American team in the World Cup. But the world's largest beauty company was not amused, and neither was the interwebs. L'oreal was bombarded with complaints on social media and it wasn't long before they announced her contract was over.

As for the almost model, she took the offending facebook post down and says it was all just a joke!



What do you think about her comment and photo? Did L'Oreal make the right choice? Share your thoughts in the comments.

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