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L'Oreal cuts ties with World Cup fan Axelle Despiegelaere over photo

Belgian Teen Lands L'Oreal Modeling Gig, Then Losses It Just As Quickly

Axelle Despiegelaere, the Belgian World Cup fan whose photo went viral and landed her a modeling deal with L'Oreal, is back to being just like the rest of us again. L'Oreal called off the deal with 17-year-old after they discovered a rather unfortunate Facebook posting.

The post shows Despiegelaere sitting next to a dead gazelle she had apparently just hunted -- but it's the caption that is really adding to the problem. It reads: "Hunting is not a matter of life or death. It's much more important than that.. this was about 1 year ago... ready to hunt Americans today haha."

Apparently she meant that in reference to her team playing the American team in the World Cup. But the world's largest beauty company was not amused, and neither was the interwebs. L'oreal was bombarded with complaints on social media and it wasn't long before they announced her contract was over.

As for the almost model, she took the offending facebook post down and says it was all just a joke!

What do you think about her comment and photo? Did L'Oreal make the right choice? Share your thoughts in the comments.

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Join the discussion

1000|Char. 1000  Char.
rivertown22 July 11 2014 at 1:09 PM

SERIOUSLY? As an American that can grasp she meant in a game of soccer.. I say, WHO CARES? Does nobody have any common sense or a sense of humor anymore? REALLY?

Flag Reply +64 rate up
14 replies
mamc5x July 11 2014 at 12:40 PM

I'm dumping L"Oreal. They are obviously doing the bidding of their PC police masters. DOWN with L"Oreal!!!!!!!!!!!!!!!!!!!

Flag Reply +56 rate up
3 replies
out_of_hand July 11 2014 at 1:27 PM

This slimy slug should try hunting something that can shoot back and kill you like I had to do in the war. That's hunting at it's finest. Shooting a helpless animal that can't shoot back is for low life cowards. We hope your career turns into chit just like you.

Flag Reply +54 rate up
39 replies
tbplayer44 July 11 2014 at 12:40 PM

I guess beautiful women are not allowed to hunt. How sexist.

Flag Reply +52 rate up
19 replies
johnre9999 July 11 2014 at 12:59 PM

For those saying she's a terrorist; your type of hyper sensitivity serves no one and only furthers the cause of real terrorists.

First, it was clearly a joke.

Second, it was clearly stupid to post but she is 17.

Third, she will clearly get a job somewhere else besides L'oreal so your attempts to get her banished are moot.

Fourth, she clearly apologized.

What'd we learn, people?


Seriously! Those of us who intentionally avoid FB are really sick of hearing how your cat is so cute or how your heroic your son is because he got a splinter removed.

"You are not a special and unique snowflake. You are made of the same decomposing matter as the rest of humanity."
-Tyler Durden

Flag Reply +42 rate up
11 replies
ImportantFacts July 11 2014 at 1:47 PM

Good gosh L'Oreal, she was talking about SPORTS. This PC crap is engulfing our society! enough IS ENOUGH. I hope she gets a contract to sell BEER...she's HOT!

Flag Reply +39 rate up
5 replies
montes July 11 2014 at 1:25 PM

I'm really surprised her beauty didn't get her through that mess like everything else in her life.

In other news an ugly girl just found a new treatment for cancer but I'm still looking for the article.

Flag Reply +28 rate up
7 replies
spin45rpm July 11 2014 at 1:17 PM

You've got be kidding me! I am so sick of this PC oversensitive viral internet conviction crap! If our soccer team had a moniker like "Yankees" or god forbid, "Redskins" jk....there would have been no backlash! I hope one of L'Oreal's competitors signs her today!

Flag Reply +26 rate up
3 replies
70386187 July 11 2014 at 1:27 PM

P.c. Is for the thinned skinned, not at all sorry for hurting your tender feeling- grow up and enter the real world. This is Loreals loss for listening to such people. She is a beautiful young lady, and now that she has been discovered, it will be some other companies gain. And yes, I am an American that is not at all offended by this competetive trash talk.

Flag Reply +22 rate up
3 replies
swordplay62 July 11 2014 at 1:03 PM

It was obviously some innocent trash talk before the game. Perhaps Loreal didn't like all the negative publicity she has for killing those animals. I remember seeing it not that long ago on aol thought negatively of it.

Flag Reply +7 rate up
3 replies
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