'Reading Rainbow' gets hand from Seth MacFarlane

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'Reading Rainbow' gets hand from Seth MacFarlane
FILE - This May 15, 2014 file photo shows actor Seth MacFarlane at the World Premiere of "A Million Ways To Die In The West" in Westwood, Calif. MacFarlane has agreed to match up to $1 million in contributions to the Reading Rainbow Kickstarter fundraising campaign by LeVar Burton that ends July 2. Burton's goal of raising $1 million by July 2 was reached within hours of the campaign's May launch, according to the website. (Photo by Jordan Strauss/Invision/AP, File)
FILE- This June 19, 2012 file photo shows LeVar Burton introducing the all new Reading Rainbow adventure app to the media, publishers and parents at the "Reading Rainbow Relaunch" event in New York. Actor Seth MacFarlane, creator of "The Family Guy," animated series, has agreed to match up to $1 million in contributions to the Reading Rainbow Kickstarter fundraising campaign by LeVar Burton that ends July 2. Burton's goal of raising $1 million by July 2 was reached within hours of the campaign's May launch, according to the website. (AP Photo/Reading Rainbow, file)
LONDON, ENGLAND - MAY 27: Seth MacFarlane attends a photocall to promote 'A Million Ways To Die In The West' held at Claridges Hotel on May 27, 2014 in London, England. (Photo by Karwai Tang/WireImage)
DISNEY JUNIOR - Disney Junior stars Tim Gunn, Ariel Winter and David Arquette plus LeVar Burton of the award-winning Reading Rainbow app, participate in storybook readings during today's announcement of Disney Junior's 'Give A Book, Get A Book,' an initiative with First Book that will donate up to one million books to U.S. communities in need as well as present families with free digital books from Disney Publishing Worldwide. The announcement was made by Nancy Kanter, Executive Vice President, Original Programming and General Manager, Disney Junior Worldwide and First Book Board Member, Dr. Martha Bernadett during the Disney Social Media Moms Celebration held on Saturday, April 12 at the Disneyland Resort. (Photo by Todd Wawrychuk/Disney Junior via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0065 -- Pictured: (l-r) Actor Seth MacFarlane during an interview with host Jimmy Fallon on May 23, 2014 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
DISNEY JUNIOR - Disney Junior stars Tim Gunn, Ariel Winter and David Arquette plus LeVar Burton of the award-winning Reading Rainbow app, participate in storybook readings during today's announcement of Disney Junior's 'Give A Book, Get A Book,' an initiative with First Book that will donate up to one million books to U.S. communities in need as well as present families with free digital books from Disney Publishing Worldwide. The announcement was made by Nancy Kanter, Executive Vice President, Original Programming and General Manager, Disney Junior Worldwide and First Book Board Member, Dr. Martha Bernadett during the Disney Social Media Moms Celebration held on Saturday, April 12 at the Disneyland Resort. (Photo by Todd Wawrychuk/Disney Junior via Getty Images)
FILE - In this Wednesday, June 21, 2006 picture, LeVar Burton, National Board Member of the Directors Guild of America testifies on Capitol Hill before the Senate Judiciary Committee hearing on copyright law. The "Reading Rainbow" is at an end on PBS. The program aired its final episode Friday, Aug. 28, 2009, wrapping a more than two-decade run that began in 1983. "Reading Rainbow," hosted by LeVar Burton, was designed to spark a love for books in its young audience. (AP Photo/Evan Vucci)
LONDON, ENGLAND - MAY 27: Seth MacFarlane seen arriving at Waterstones Piccadilly for his book signing on May 27, 2014 in London, England. (Photo by Neil P. Mockford/GC Images,)
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LOS ANGELES (AP) - LeVar Burton says his "Reading Rainbow" fundraising effort is getting a generous boost from Seth MacFarlane.

Burton said Thursday that MacFarlane has promised to match up to $1 million in pledges made on the Kickstarter website. The offer from MacFarlane is in effect through 3 p.m. Eastern on July 2, Burton said in a statement.

The "Star Trek: Next Generation" star hosted the children's literacy program that aired on public television through 2009.

"Reading Rainbow" was launched as a tablet app in 2012, and Burton aims to expand its reach with a $5 monthly online version.

More than $4 million has been pledged so far by 83,000-plus contributors.

Burton says his pal MacFarlane jumped in after hearing that "Reading Rainbow" needed to raise at least $5 million.

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