Yahoo CEO Marissa Mayer Sleeps In On Big Bucks Advertisers at Cannes

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Chief Executive Officer Of Yahoo! Inc. Marissa Mayer Joins Key Speakers At Cannes Lions International Festival Of Creativity
Simon Dawson/Bloomberg via Getty Images Marissa Mayer at Cannes
Taking oversleeping to its highest level, Marissa Mayer, the Yahoo CEO who likes to talk about her ability to pull all-nighters, is the talk of the ad community since news leaked that she overslept at the Cannes Lions International Advertising Festival and missed a golden opportunity to schmooze some top media buyers and advertisers.

The whole point of Cannes is for dealmaking and to meet big advertisers. With much of Yahoo's revenue relying on ad dollars, it's the type of place Mayer would want to cultivate good relationships.

Last Tuesday evening, reports the Wall Street Journal, the giant ad agency Interpublic Group arranged a private dinner at the swanky L'Oasis for Mayer to meet executives from potential advertisers Mondelez International, brewer MillerCoors and Chobani, the Greek yogurt maker.

According to the Journal, IPG Chief Executive Michael Roth left the dinner before the CEO arrived two hours late.

At the festival, Mayer was on stage talking up Yahoo's strategy to get more advertising by creating themed online magazines in categories such as food. The speech was considered underwhelming and Business Insider described the presentation as stiff and "inauthentic."

To make matters worse, Sir Martin Sorrell demanded to know on stage why Mayer is ignoring his emails. Sorrell is CEO of agency giant WPP.

"If it were an investor meeting, a board meeting or a potential acquisition, I am sure she or someone from her team would have woken her up," one top executive at the IPG dinner told the Journal.

Advertising partnerships became a bigger part of Mayer's job after COO Henrique de Castro departed earlier this year.

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Marissa Mayer Needs A Nap
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Yahoo CEO Marissa Mayer Sleeps In On Big Bucks Advertisers at Cannes

Marissa Mayer, CEO of Yahoo, attends the Cannes Lions 2014. She's looking a little bleary.

"Wow, it's nice and dark in here. Seems like a good place for a nap."
Spacing out at the World Economic Forum in Davos, Switzerland last January. Maybe she's listening to the Moody Blues or something.
When Marissa Mayer gets too tired to talk, she communicates solely in cartoon speech bubbles.
"I'm having so much fun up here! Just kidding, I'm exhausted."
Mayer fell asleep on the ottoman shortly after this photo was taken.
"Arg! I just realized I forgot to sleep again!"
Not even the sudden appearance of Katie Couric could rouse Mayer from her trancelike state.
Someone give this woman a Red Bull already.

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