Winner crowned in 10th annual New York toilet paper wedding dress contest

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Winner crowned in 10th annual New York toilet paper wedding dress contest
IMAGE DISTRIBUTED FOR CHARMIN - Finalists at The 10th Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest show off their stunning bridal creations made only of Charmin toilet paper, tape, glue and/or needle and thread on Thursday, June 12, 2014 in New York. (Amy Sussman/AP Images for Charmin)
IMAGE DISTRIBUTED FOR CHARMIN - Susan Brennan, the winner of The 10th Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest, shows off her gown made of 20 rolls of Charmin Ultra Soft on Thursday, June 12, 2014 in New York. (Amy Sussman/AP Images for Charmin)
IMAGE DISTRIBUTED FOR CHARMIN - The top three prize winners of The 10th Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest, Susan Brennan, Amber Mills and Katrina Chalifoux, show off their exquisite dresses made of Charmin toilet paper on Thursday, June 12, 2014 in New York. (Amy Sussman/AP Images for Charmin)
IMAGE DISTRIBUTED FOR CHARMIN - Model walks the runway wearing toilet paper couture at The 10th Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest sponsored by Charmin on Thursday, June 12, 2014 in New York. (Amy Sussman/AP Images for Charmin)
IMAGE DISTRIBUTED FOR CHARMIN - Crafted from 16 rolls of Charmin Ultra Soft by Mimoza Haska, of Surfside Beach, S.C., the winning toilet paper couture dress is displayed at RK Bridal during the ninth annual Cheap Chic Wedding Dress Contest sponsored by Charmin, Thursday, June 6, 2013, in New York. (Jason DeCrow/AP Images for Charmin)
IMAGE DISTRIBUTED FOR CHARMIN - Finalists in the ninth annual Cheap Chic Wedding Dress Contest sponsored by Charmin rolled out toilet paper masterpieces for the chance to win $2,000, Thursday, June 6, 2013, in New York. (Jason DeCrow/AP Images for Charmin)
IMAGE DISTRIBUTED FOR CHARMIN - Project Runway's Season 11 contestant Kate Pankoke judges toilet paper masterpieces during the ninth annual Cheap Chic Wedding Dress Contest sponsored by Charmin, Thursday, June 6, 2013, in New York. (Jason DeCrow/AP Images for Charmin)
UNITED STATES - JUNE 19: Katrina Chalifoux of Chicago poses with her winning creation during a toilet paper wedding dress construction contest at Ripley's Believe it or Not museum on 42nd Street. (Photo by Craig Warga/NY Daily News Archive via Getty Images)
UNITED STATES - JUNE 19: Terri Glover of Texas checks out her dress before the competition during a toilet paper wedding dress construction contest at Ripley's Believe it or Not museum on 42nd Street. Katrina Chalifoux of Chicago won the contest. (Photo by Craig Warga/NY Daily News Archive via Getty Images)
UNITED STATES - JUNE 19: One of the creations at a toilet paper wedding dress construction contest at Ripley's Believe it or Not museum on 42nd Street. Katrina Chalifoux of Chicago won the contest. (Photo by Craig Warga/NY Daily News Archive via Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: Romanian priests on a visit to the Holy Land pause during their stroll along the beachfront to take photos of a model dressed in a toilet paper bridal gown as she poses with a male model dressed as her bridegroom during a photo-opportunity on September 8, 2009 in Tel Aviv, Israel. Seven dresses made either completely or partially of toilet paper were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: Models pose in bridal gowns made mainly of toilet paper during a photo-opportunity on September 8, 2009 in Tel Aviv, Israel. The dresses were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: Models wearing bridal gowns made mainly of toilet paper are prepared for a photo-opportunity on September 8, 2009 in Tel Aviv, Israel. The dresses were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: A model wearing a toilet paper bridal gown is prepared for a photo-opportunity on September 8, 2009 in Tel Aviv, Israel. Seven dresses made mostly of toilet paper were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: A male model dressed as a groom waits for female models dressed in bridal gowns made either completely or partially of toilet paper to join him for a photo-opportunity on the beachfront on September 8, 2009 in Tel Aviv, Israel. The dresses were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: A male model dressed as a groom poses with a female model dressed in a bridal gown made mainly of toilet paper, as another model waits to take her place, during a photo-opportunity on the beachfront on September 8, 2009 in Tel Aviv, Israel. The dresses were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: A male model dressed as a groom walks with models dressed in bridal gowns made mainly of toilet paper, during a photo-opportunity on the beachfront on September 8, 2009 in Tel Aviv, Israel. The dresses were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
TEL AVIV, ISRAEL - SEPTEMBER 08: Models pose in bridal gowns made mainly of toilet paper during a photo-opportunity on September 8, 2009 in Tel Aviv, Israel. The dresses were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)
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By Curtis Skinner

NEW YORK (Reuters) - There was something old, something new, something borrowed and something double-ply for 10 designers who battled it out on Thursday for $10,000 and the top prize in the 10th annual toilet paper wedding dress contest held in New York City.

The elaborate gowns, headpieces, purses and lacey veils showed off at the competition could be made of nothing but rolls of Charmin Ultra Soft toilet paper, and materials like glue, tape and thread, organizers of the event by Cheap-Chic-Weddings.com said.

"I am blown away," said Kate Pankoke, a contest judge who also owns Elaya Vaughn Bridal and was a contestant on seasons 11 and 12 of the reality television show Project Runway.

"It's really impressive what they can get toilet paper to do," she said.

The gowns - some long and flowing and others cut off above the knees - were adorned with intricate toilet paper pearls and flowers.

The winning dress, named Romance on a Roll and crafted by 28-year-old Susan Brennan of Orchard Lake, Michigan, took some 20 rolls to craft.

The ornate, full-length gown was dotted with complex floral and lace designs, and could be detached at the waist to reveal a 1920's flapper-inspired dance dress underneath.

It took a month of work, said Brennan, who co-owns the online boutique Fare Oak and is a professional cheerleader for the Detroit Pistons.

"There was toilet paper everywhere," she said.

But the work was well worth it for the three-time winner, with her dress earning the $10,000 prize.

"It's not even fully hit me yet," Brennan said. "I'm just ecstatic."

Laura Gawne and Susan Bain started the contest a decade ago as a way to promote their website, Cheap-Chic-Weddings.com. Initially they received just a handful of submissions, but 10 years later the pair had to sort through 1,491 entrants to crown a winner.

"The bar has risen every year," Gawne said. "This contest has just taken on a life of its own."

The contest, complete with a runway judging, was held on the rooftop balcony of the Sanctuary Hotel in Manhattan and was sponsored by Procter & Gamble's Charmin toilet paper.

(Reporting by Curtis Skinner; Editing by Eric Beech)

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