Romney tries to re-emerge as force in GOP politics
Mitt Romney and Evander Holyfield fight in a charity boxing event on May 15, 2015 in Salt Lake City, Utah. The event was held to raise money for 'Charity Vision' a charity that aims to restore sight to the blind and visually impaired. (Photo by George Frey/Getty Images)
Mitt Romney Visits 'The Tonight Show Starring Jimmy Fallon' at Rockefeller Center on March 25, 2015 in New York City. (Photo by Theo Wargo/NBC/Getty Images for 'The Tonight Show Starring Jimmy Fallon')
Mitt Romney is greeted by fellow Republicans at a dinner during the Republican National Committee's Annual Winter Meeting aboard the USS Midway on January 16, 2015 in San Diego, California. Romney is contemplating a possible 2016 presidential run. (Photo by Sandy Huffaker/Getty Images)
Former Massachusetts Gov. Mitt Romney addresses the crowd during a rally for Republican Senate candidate Dan Sullivan at a PenAir airplane hangar on November 3, 2014 in Anchorage, Alaska. The U.S. Senate race in Alaska between incumbent Democratic Sen. Mark Begich and Republican candidate Dan Sullivan continues to be closely contested. (Photo by David Ryder/Getty Images)
Former Massachusetts Gov. and GOP presidential candidate Mitt Romney makes his way through supporters of Iowa Republican State Senator and U.S. Senate candidate Joni Ernst on October 11, 2014 in Cedar Rapids, Iowa. Ernst and Romney met with around 300 supporters at the event, one of many in the final weeks of Ernst's campaign for a U.S. Senate seat. U.S. Representative Bruce Braley (D-IA) and Ernst are virtually tied in polling to replace the seat occupied by retiring U.S. Senator Tom Harkin (D-IA). (Photo by David Greedy/Getty Images)
Governor Charlie Baker was sworn in as the governor of Massachusetts at a ceremony inside the House Chamber at the State House on January 8, 2015. Mitt Romney greets Chris Christie after Gov. Baker's swearing in. (Photo by John Tlumacki/The Boston Globe via Getty Images)
Mitt Romney attends the New York Jets vs. Miami Dolphins game at MetLife Stadium on December 1, 2014 in East Rutherford, New Jersey. (Photo by Al Pereira/WireImage)
Former Massachusetts Gov. Mitt Romney walks to the stage during a rally for Republican Senate candidate Dan Sullivan at a PenAir airplane hangar on November 3, 2014 in Anchorage, Alaska. The U.S. Senate race in Alaska between incumbent Democratic Sen. Mark Begich and Republican candidate Dan Sullivan continues to be closely contested. (Photo by David Ryder/Getty Images)
Former Republican presidential candidate and former Massachusetts Governor Mitt Romney, delivers remarks during a 'CoMITT to the Comeback' rally for Michigan republican candidates October 2, 2014 in Livonia, Michigan. Among the Michigan candidates in attendance were U.S. Senate Candidate Terri Lynn Land, Lt. Gov. Brian Calley, Attorney General Bill Schuette, and Secretary of State Ruth Johnson. (Photo by Bill Pugliano/Getty Images)
Former Republican presidential candidate Mitt Romney speaks during a political rally for Republican candidate for Colorado Governor Bob Beauprez, at Heritage High School, in the Denver suburb of Littleton, Colo., Monday, Sept. 29, 2014. Romney criticized Colorado Democratic Gov. John Hickenlooper during a rally in which he cheered on GOP candidates for governor and Congress. (AP Photo/Brennan Linsley)
Mitt Romney, the former Republican presidential nominee, addresses a crowd of supporters while introducing New Hampshire Senate candidate Scott Brown at a farm in Stratham, N.H., Wednesday, July 2, 2014. Brown, who is facing incumbent Democrat U.S. Sen. Jeanne Shaheen, was endorsed by Romney at the event. (AP Photo/Charles Krupa)
Former GOP presidential candidate Mitt Romney greets the lunch crowd at the Varsity, Wednesday, Oct. 1, 2014, in Atlanta. Romney attended a private fundraiser for Republican candidate for Senate David Perdue earlier. Romney is the Republican man in demand. The twice-defeated White House contender is campaigning across seven states in five days this week to raise money and energy for Republican midterm candidates. (AP Photo/John Bazemore)
Ann Romney and former Governor of Massachusetts Mitt Romney attend the 3rd Annual NFL Honors at Radio City Music Hall on February 1, 2014 in New York City. (Photo by Slaven Vlasic/Getty Images)
LAS VEGAS, NV - DECEMBER 08: Former Republican presidential candiate and Massachusetts Gov. Mitt Romney sits ringside fro the Patrick Hyland and Javier Fortuna WBA interim featherweight title fight at the MGM Grand Garden Arena on December 8, 2012 in Las Vegas, Nevada. (Photo by Al Bello/Getty Images)
Mitt Romney, the former Republican presidential nominee, kisses a supporter while campaigning for New Hampshire Senate candidate Scott Brown, right, at a farm in Stratham, N.H., Wednesday, July 2, 2014. Brown, who is facing incumbent Democrat U.S. Sen. Jeanne Shaheen, was endorsed by Romney at the event. (AP Photo/Charles Krupa)
FILE - In this Dec. 8, 2012, file photo, former Republican presidential candidate Mitt Romney, center, joined by wife Ann, right, talks with an unidentified spectator at ringside prior to a welterweight fight between Juan Manuel Marquez and Manny Pacquiao title fight in Las Vegas. Romney has emerged from nearly four months in seclusion for an interview with Fox News. Heâs also scheduled to deliver his first postelection speech this month at Washingtonâs Conservative Political Action Conference. (AP Photo/Julie Jacobson, File)
FILE - This Nov. 7, 2012 file photo shows Republican presidential candidate, former Massachusetts Gov. Mitt Romney waving to supporters at an election night rally in Boston. Romneyâs shadow looms over a GOP in disarray. Republican officials in Washington and elsewhere concede that Romneyâs immediate withdrawal from politics _ while welcome by most _ has created a leadership void, leaving the GOP rudderless and fighting with itself during what may be the most important policy debate in a generation. (AP Photo/Stephan Savoia, File)
Republican presidential candidate, former Massachusetts Gov. Mitt Romney pauses as he addresses campaign workers while visiting a campaign call center in Green Tree, Pa., Tuesday, Nov. 6, 2012. (AP Photo/Charles Dharapak)
Republican presidential candidate, former Massachusetts Gov. Mitt Romney and his wife Ann Romney emerge after they voted in Belmont, Mass., Tuesday, Nov. 6, 2012. (AP Photo/Charles Dharapak)
Republican presidential candidate, former Massachusetts Gov. Mitt Romney and wife Ann Romney vote in Belmont, Mass., Tuesday, Nov. 6, 2012. (AP Photo/Charles Dharapak)
Republican presidential candidate former Massachusetts Gov. Mitt Romney waves to a crowd gathered at a nearby parking lot after his campaign plane arrived at Moon Township Pittsburgh International Airport in Coraopolis, Pa., Tuesday, Nov. 6, 2012. (AP Photo/Charles Dharapak)
Former Republican presidential nominee Mitt Romney gets a hug from Emma Nemecek, of Mt. Vernon, Iowa, during a rally for Iowa Republican Senate candidate Joni Ernst, Friday, May 30, 2014, in Cedar Rapids, Iowa. (AP Photo/Charlie Neibergall)
Republican presidential candidate Mitt Romney arrives on stage on election night November 7, 2012 in Boston, Massachusetts, moments before conceding defeat to US President Barack Obama in the 2012 US presidential election. AFP PHOTO/EMMANUEL DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)
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BOSTON (AP) - Once fearing he would be viewed as "a loser for life" if he failed to win the presidency, Mitt Romney is trying to re-emerge as a force in Republican politics.
Romney has quietly sought kingmaker status in the GOP's fight for the Senate majority this fall and its quest to retake the White House in 2016. The effort at revival is fueling whispers about a third presidential run. But those closest to Romney suggest he's more interested in shaping party politics by lending his name and record-breaking fundraising machine to what he considers the next generation of electable conservatives.
"I don't think he's ever been more popular than he is today," said Spencer Zwick, who led a Romney campaign fundraising machine that raised more money than any Republican campaign in history.
Allies say Romney's political brand has benefited from an ongoing leadership void in the Republican Party, "buyer's remorse" from an electorate disappointed with President Barack Obama's second term, and a positive response to a recent documentary film, "Mitt," that shows his personal side. But the resurgence comes in stark contrast to Romney's own prediction leading up to his loss to Obama just a year and a half ago.
"I have looked, by the way, at what happens to anybody in this country who loses as the nominee of their party," Romney says in "Mitt" during a candid moment. "They become a loser for life, all right? That's it. It's over."
The former Massachusetts governor is fighting that perception in this midterm election year. His political stock will be on display this week as he hosts his annual "ideas summit" in Park City, Utah, a private event that features a handful of potential presidential contenders, key members of Romney's inner circle and major political donors. The $5,000-a-head gathering, which begins Thursday, is expected to bring 250 to 300 people to a luxury resort in the heart of the Rocky Mountains.
This year's theme is "American Leadership at Home and Abroad," according to organizers who describe the informal conference as a nonpartisan exchange of ideas. But it's not all panel discussions and speeches.
Zwick says the highlights will include a shotgun outing with Romney's 2012 vice presidential pick, Wisconsin Rep. Paul Ryan, mountain biking with Ohio Sen. Rob Portman, and golfing with Kentucky Sen. Rand Paul. Other potential presidential candidates set to appear include New Jersey Gov. Chris Christie, former Arkansas Gov. Mike Huckabee and Democrat Brian Schweitzer, a former Montana governor. The business community will be represented by former Treasury Secretary Henry Paulson, who will lead a hiking trip; Dallas Mavericks owner Mark Cuban; former Walmart CEO Lee Scott; DirecTV CEO Michael White; and Univision CEO Randy Falco, among others.
The three-day conference helps connect those weighing presidential runs with a coalition of business leaders and individuals with whom Romney has worked hard to build relationships, Zwick said.
"We spent years traveling the country, trying to meet these folks," he said. "I wish someone had done this for us."
The Utah gathering represents only a part of Romney's impact on today's political world. He has intensified efforts in recent weeks to influence the GOP's midterm election strategy. And Republican candidates from Idaho to Florida are fighting for his endorsement.
Romney so far this year has endorsed 29 candidates running for statewide office or Congress across 23 states, according to his office. Of the 12 Republican who have had primary elections already, all have won their party's nomination to run in the general election.
"Our party in recent years unfortunately has snatched defeat from the jaws of victory by nominating poor candidates," said former Romney aide Ryan Williams. "Gov. Romney has stepped up and helped good, electable conservatives win."
Romney has participated in 17 campaign events this year - all but two were private fundraisers, including one in New York this week to benefit the Senate Republicans running for re-election.
He campaigned late last month alongside Republican Senate candidate Joni Ernst, who won last week's crowded GOP primary election in Iowa. The real value of the endorsement is likely to take effect in the months leading up to the general election. Romney's endorsement is a signal to his national network of donors that Ernst is a viable national candidate, he said in an interview with The Associated Press after addressing Ernst supporters in Cedar Rapids.
"By indicating my support for Joni, as well as some other candidates from around the country, we're encouraging donors to help these candidates," Romney said. "Not everybody in the country knows what's going on in Iowa, or the other states."
The 67-year-old grandfather of 22 is relying upon the same small brain trust of longtime advisers that guided his presidential campaign as he weighs the midterm races.
"He's surprised obviously in a pleasant way by the outpouring of affection from a lot of folks and the demand for his help and advice," said longtime adviser Ron Kaufman. "He could fill his schedule five times over."
Kaufman continued: "He'll do whatever it takes to help us control the Senate and get the White House back - not for Mitt Romney, but for his 22 grandkids."
Associated Press writer Thomas Beaumont in Iowa contributed to this report.