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Vitaminwater fans upset over new sweetener


NEW YORK (AP) -- Fans of Vitaminwater are demanding that parent company Coca-Cola drop a new formula that uses stevia, a low-calorie sweetener known for its metallic aftertaste.

Coca-Cola Co. changed the formula for its full-calorie Vitaminwater in May, and the new bottles have been hitting shelves nationwide ever since.

Previously, the drinks were sweetened with a mix of crystalline fructose and sugar. Now they are sweetened with a mix of sugar and stevia, a natural sweetener companies use to reduce the sugar content in drinks. The new Vitaminwater still has the same 120 calories per bottle, however.

Vitaminwater Fans Upset Over New Sweetener

The change has prompted fans of the drink to inundate Vitaminwater's Facebook page with complaints about the taste, and demands that the company bring back the old formula.

A spokeswoman for Coca-Cola, Danielle Dubois, said the company loves hearing from its consumers and has been listening to the feedback via social media and its call line.

"We really like our new formulation and hope consumers do too. That said, we always have our ear to the ground and genuinely appreciate all feedback," she said.

When asked why Coca-Cola made the change, Dubois said the company is "always innovating and evolving our products and packaging."

The company, based in Atlanta, already used stevia in Vitaminwater Zero, a diet version of the drink that has no calories.

Last year, Vitaminwater's sales volume in the U.S. was down 18 percent, according to the industry tracker Beverage Digest. The decline seems to be in part because the enthusiasm for enhanced water from a few years ago has cooled, said John Sicher, editor and publisher of Beverage Digest.

Sicher noted that Coca-Cola may have been trying to innovate with Vitaminwater to return it to stronger performance.

Coca-Cola bought Glaceau, the parent company of Vitaminwater and Smartwater, for $4.1 billion in 2007.

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allstarcaps June 11 2014 at 3:20 PM

....another "New Coke" fiasco to be sure - stevia is cheap, cheap, cheap which is WHY the profit based company made the switch - it's got NOTHING to do with "health".

The words CocaCola company and Health (unless it's bad health) don't even belong on the same usage stream.

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teamdoctors June 11 2014 at 12:33 PM

At least stevia is a natural product Just drink water

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1 reply
Doc teamdoctors June 11 2014 at 5:08 PM

So is arsenic and strychnine.

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1 reply
pretty lady Doc June 12 2014 at 2:24 AM

Stevia is a plant (as green plant) produced sugar, that humans cannot digest. Arsenic & strychnine are heavy metals...................... not from plants. Plants are the basis for our whole ecosystem. To compare the two is ridiculous.

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knarfdr June 11 2014 at 2:33 PM

Any form of vitamin water is a useless product. It's sugar, or sweetener, and water. The vitamins are worthless.

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1 reply
Franco knarfdr June 12 2014 at 12:34 AM

Yes, you are right, we get our energy from the Energiser Bunny.

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Franco June 12 2014 at 12:33 AM

If you want vitamin water, crush a friggen multi vitamin in water and disolve it, for a fraction of the cost. Americans are stupid.

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hawa410 June 11 2014 at 4:33 PM

Read medical resarch journals and you will find that ALL SUGAR should be dropped from your diet. It's addictive like drugs and the soft drink companies know it and want you "hooked" on their products. Sugar and gluten are bad for your health. Research showes that the average American consumes about 152 pounds of sugar a year dispersed in food and mostly drinks. And that before you even start talking about calories and weight.

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2 replies
adamtoppingajt hawa410 June 11 2014 at 5:10 PM

are you serious. all sugar should be dropped. sugar is a vital ingredient in life. how the hell do you think we make ATP. you know energy. also the whole gluten is bad for you is a joke. unless you have a sensitivity to it, it is harmless. the reason why sugar is "addictive" is because we evolved to crave it. before we could make our own sugar was relatively rare to find it. so when we did find it we ate as much as we could.

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maxwhite304 hawa410 June 11 2014 at 11:24 PM


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henkelasv June 11 2014 at 12:53 PM

I drink the stuff and I think it tastes better now with the new formula. I buy it by the case.

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jacobsgold June 11 2014 at 11:24 PM

Strange this article came out now. Just this past weekend my wife was sayiny she thought something was wrong with her because of a metallic after taste. After eading this she is switching. Bright move Coke.

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GEM-BAR June 12 2014 at 12:04 AM

cant stand the new taste---wont buy anymore

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ZeBestBlonde June 12 2014 at 12:39 AM

Well thanks another two bit company- I'll NOT be buying it at all anymore. Pretty stupid to change it and it has the SAME calories- Fail.

Lots of companies and places just going down hill more and more. Change products they shouldn't, gotta NOT love Pringles new downsize- NOT buying those anymore either.
McDonalds sales are a plop months and months- yeah your new ways are workin' real well idiots. Bring back the McDouble save you some monetary trouble. STUPID to take it away, replace it with other stuff no one likes. FAIL

If all these places paid attention to what Hershey has done with the candy bar NOTHING- they may learn something. Now... same company for Hershey likes to skulk into towns with clean lakes and drain them for their water- watch the documentaries, then leave that town literally empty and high and dry and sell that 1 bottle of water for over 800 to 1200% cost- depends on where they sell it. FAIL

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vivasimper June 12 2014 at 12:43 AM

Want vitamins take a supplement like one a day. Dringk water as is, it is best for all. Stop paying for junk, whatever they put in it at the end of the day it is just twisted to make people pay.

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