Sony to launch set-top box PlayStation TV in North America this fall

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Sony to launch set-top box PlayStation TV in North America this fall
Shawn Layden, president and CEO of Sony Computer Entertainment America, speaks during the Sony's PlayStation press event at the Electronic Entertainment Expo on Monday, June 9, 2014, in Los Angeles. Sony is bringing its PlayStation TV video- and game-streaming device to North America and Europe this fall. (AP Photo/Jae C. Hong)
Attendees watch a presentation during Sony's PlayStation press event at the Electronic Entertainment Expo on Monday, June 9, 2014, in Los Angeles. Sony is bringing its PlayStation TV video- and game-streaming device to North America and Europe this fall. (AP Photo/Jae C. Hong)
Shawn Layden, president and CEO of Sony Computer Entertainment America, is silhouetted as he watches a trailer for "Magicka 2" video game during the Sony's PlayStation press event at the Electronic Entertainment Expo on Monday, June 9, 2014, in Los Angeles. (AP Photo/Jae C. Hong)
Gamers play a LittleBigPlanet 3 video game during Sony's PlayStation press event at the Electronic Entertainment Expo on Monday, June 9, 2014, in Los Angeles. (AP Photo/Jae C. Hong)
A photographer takes pictures during the Sony's press event at the Electronic Entertainment Expo on Monday, June 9, 2014, in Los Angeles. Sony is bringing its PlayStation TV video- and game-streaming device to North America and Europe this fall. (AP Photo/Jae C. Hong)
Attendees watch a presentation during the Sony's press event at the Electronic Entertainment Expo on Monday, June 9, 2014, in Los Angeles. Sony is bringing its PlayStation TV video- and game-streaming device to North America and Europe this fall. (AP Photo/Jae C. Hong)
Attendees take pictures at the Sony's Playstation presentation ahead of the Electronic Entertainment Expo on Monday, June 9, 2014, in Los Angeles. The spotlight at this week's E3 is expected to shift to games. (AP Photo/Jae C. Hong)
Rachel Franklin, executive producer of The Sims 4 at Electronic Arts Inc. (EA), speaks as an overhead screen shows the personality traits of 'The Sims 4' video game characters during the Electronic Arts Inc. (EA) media event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Monday, June 9, 2014. Electronic Arts announced that 'The Sims 4' video game will be available on PC starting on Sept. 2 in North America. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
Andrew House, president and chief executive officer of Sony Computer Entertainment Inc., speaks during the Sony Corp. media event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Monday, June 9, 2014. Sony Corp. and Microsoft Corp. took turns parading exclusive video-game titles and features as the competition between their rival video-game consoles turns toward the year-end holiday season. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
LOS ANGELES, CA - JUNE 09: Actor Thomas Middleditch (L) and guest attend Xbox E3 Media Showcase on June 9, 2014 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Xbox)
IMAGE DISTRIBUTED FOR MICROSOFT - E3 2014 attendees interact with newly announced games and experiences at the Xbox booth at E3 2014 in Los Angeles on Tuesday, June 10, 2014. (Photo by Casey Rodgers/Invision for Microsoft/AP Images)
E3 2014 attendees interact with Killer Instinct at the Xbox booth at E3 2014 in Los Angeles on Tuesday, June 10, 2014. (Photo by Casey Rodgers/Invision for Microsoft/AP Images)
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(Reuters) - Sony Computer Entertainment Inc said it will release a PlayStation TV set-top box for $99 in North America this fall, through which users will be able to access movies and TV episodes from the PlayStation store.

Users will be able to use the box to stream Playstation 3 games via PlayStation Now - the company's cloud-based game streaming service, which will be available in North America from July 31, the company said at the E3 expo in Los Angeles on Monday.

The PlayStation TV was released in Japan and other Asian regions under the name "PlayStation Vita TV" last fall.

Microsoft Plays It Safe, Sticks To Games At E3

Sony is trying to expand its entertainment network services to compete against players like Amazon.com Inc, which made a play for the living room space in April by unveiling the $99 "Fire TV" video and game streaming device, with hopes of boosting its main online retail business over the longer term.

Sony also said it will release a white version of its Playstation 4 later this year, which will be bundled with Activision Blizzard's much-anticipated sci-fi shooter "Destiny".

Among the upcoming titles, 'Grand Theft Auto V' will be available on PlayStation 4 this fall, where players will be able to transfer their online characters and progress from older PS and Xbox 360 consoles to the PS4. (Reporting by Ankush Sharma in Bangalore, Malathi Nayak in Los Angeles and Sophie Knight in Tokyo; Editing by Gopakumar Warrier)

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