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Swimwear: bold colors, metallics and sporty styles




CHICAGO (AP) - Expect bold colors, metallic materials and sporty styles on beaches this summer in, surprisingly, more one-piece silhouettes. A quick guide to this season's swim looks:

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THE FASHION

PATTERNS, PRINTS, COLORS: Look for bold, solid colors as opposed to pastels or jewel tones.

"Definitely more vibrant," says Marissa Rubin, People StyleWatch's senior market editor. Also: Black and white, graphic details and writing or words, global prints and metallics in silvers, bronze, pewter and gold. "It looks really great on bronze skin, the metallics really pop," Rubin said.

SPORTY STYLES: Fashion designers are looking to athletic brands for inspiration, Rubin said. Specifically: Zippers, mesh inserts or cut outs, neoprene material and rash-guard influences.

VERSATILE COVER UPS: Traditional covers ups are making way for multi-use garments, like jersey dresses that can go from "pool to barbecue or pool to picnic or out at night," Rubin said. Other options: Shirt dresses or oversized men's button down shirts, caftans and tunics that hit mid-thigh or at the knee.

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THE FINANCES

RETURN OF THE ONE PIECE: Sales of one-piece swimsuits have gone up. Data from market research group NPD show one-piece sales increasing 15 percent from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period. One-piece sales netted $819.6 million during 2013-2014 range compared with $783.9 million for two piece swimsuits, which saw a 9 percent loss.

"The one-piece has the ability to be able to contour one's figure in a better way," said Marshal Cohen, NPD's chief retail analyst.

MIX AND MATCH: Women are increasingly buying a basic swim bottom that fits well and pairing it with multiple tops in different lengths and patterns. NPD data show sales of $550.5 million for swimwear tops from April 2013-to-March 2014 compared with $368.7 million for bottoms.

"Women aren't concerned as much anymore about having a complete matchy-matchy outfit," Cohen said. "It's perfectly OK to buy a $9 top and put it with a $20 bottom."

OVERALL SALES: The women's swimwear market totaled $2.9 billion in sales from April 2013-to-March 2014, according to NPD. That's up slightly from $2.8 billion during the 2012-2013 period. Cover ups saw a 7 percent increase in sales from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period.

Join the discussion

1000|Char. 1000  Char.
Chillie Willie May 24 2014 at 8:10 AM

The swimsuits don't appear to be one piece, and other items don't appear to be swimsuits.

Flag Reply +32 rate up
4 replies
wayne8734 May 24 2014 at 8:39 AM

These clothes these models are wearing are ridiculous looking but they'll always find people to wear them.I wouldn't dress up my dog in them,he's got more style sense.

Flag Reply +27 rate up
1 reply
phyllis wayne8734 May 24 2014 at 11:09 AM

i am laughing so hard i thought a little kid put them together

Flag Reply +9 rate up
marcella28 May 24 2014 at 9:15 AM

Almost all the one piece swim suits from the Esther Williams era were drop-dead gorgeous. The flimsy bikinis worn for so long couldn't hold a candle to them. Been waiting for the fashion to return to that special look.

Flag Reply +20 rate up
2 replies
realrambo marcella28 May 24 2014 at 10:11 AM

sorry if the mac donald , ribs and coca cola took a toll on your body , you might want to try cutting on these soda and pizza you might be surprise .

Flag Reply +8 rate up
7 replies
Jeralyn marcella28 May 24 2014 at 7:17 PM

Agree, and the Miss America's of long ago looked so refined in their 1 piece suits. The bikinis leave nothing to the imagination.

Flag Reply +2 rate up
Janette May 24 2014 at 8:39 AM

Glad I wasn't the only one confused about the article or the garments.

Flag Reply +16 rate up
blueeyessing May 24 2014 at 8:44 AM

So where are the one-piece suits? Marilyn Monroe, Jayne Mansfield, Jane Russell, Esther Williams on and on looked great in one-piecers (I know old timers). They can be sexier than a bikini.

Flag Reply +14 rate up
2 replies
Kip blueeyessing May 24 2014 at 11:07 AM

Some one with tast. The ladies you mentioned looked better wearing sheets than the modles looked wearing, WHAT WAS IT ???

Flag Reply +5 rate up
2 replies
pourrire Kip May 24 2014 at 1:01 PM

Learn to spell . . . or at least proof read your postings!!!!!!!!!!!!!!!

It's a bore having to make sence of a sentence made out of slop.

Flag 0 rate up
Susan Kip May 24 2014 at 3:58 PM

Pourrire, you should also watch your spelling. Sence is not a word. I believe the word you are looking for is SENSE.

Flag 0 rate up
WB - Carolyn blueeyessing May 24 2014 at 4:02 PM

pic 3 and 4 were 1 piece swimsuits and another one further down the line, so that makes 3 suits in all. :)

Flag Reply +1 rate up
annemcl May 24 2014 at 8:38 AM

Didn't really see any swimsuits - a nod or two to beachwear - and nothing that looked as though it were one piece. I have to remind myself that "fashion" had nothing to do with clothing. The white lacy thing with fringe I think I saw in Walmart last week!

Flag Reply +13 rate up
1 reply
WB - Carolyn annemcl May 24 2014 at 4:01 PM

pic 3 and 4 were 1 piece swimsuits and another one farther down the line, so that makes 3 suits in all. :)

Flag Reply 0 rate up
Mr.Dallas Cowboy May 24 2014 at 8:29 AM

I'm not sure what the person who designed these socalled 1 peace swimwear was on but he/she needs to get off of it.
He/she didn't look up what Onepeace means, and that White with Yellow Pokadots & Grose Bow should have been
left on the drawing board along with many others..

Flag Reply +8 rate up
1 reply
carol Mr.Dallas Cowboy May 24 2014 at 2:28 PM

That would be piece, as in one piece or more. The words are polka dot
Agree with the thought however. All outfits these models wear should be thrown in the trash afterwards. No sane person would dress in the clothes these designers try to pass off as for everyone.

Flag Reply +3 rate up
mpdive12 May 24 2014 at 8:45 AM

I prefer to wear a speedo. I special order them in big and tall sizes with a 52 inch waist. I resemble an over stuffed bratwurst but the chicks are always digging on me.

Flag Reply +8 rate up
3 replies
mpdive12 May 24 2014 at 8:43 AM

I prefer no swimsuit.....just sayin

Flag Reply +4 rate up
2 replies
Queen Amie mpdive12 May 24 2014 at 9:43 AM

@mpdive12~ LMAO!your comment blow about the size and chicks digging you: THIS is the BEST comment on AOL history, man. Thank you so much for your humor and for making me grin! Have a blessed weekend, YOU ROCK! =)

Flag Reply +6 rate up
ajafullmn mpdive12 May 24 2014 at 10:09 AM

for you or for others?

Flag Reply +1 rate up
kvave May 24 2014 at 11:04 AM

next it will be "lets make the hijab swimable"

Flag Reply +3 rate up
1 reply
classicfinisher kvave May 24 2014 at 11:28 AM

I live on Clearwater Beach Fl.,,,while driving, running over something or someone is considered the highest form of flattery..........as she walks through the sand into the sunset

Flag Reply 0 rate up
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