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Summer swimwear: Bold colors, metallics and sporty styles



By CARYN ROUSSEAU

CHICAGO (AP) -- Expect bold colors, metallic materials and sporty styles on beaches this summer in, surprisingly, more one-piece silhouettes. A quick guide to this season's swim looks:

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THE FASHION

PATTERNS, PRINTS, COLORS: Look for bold, solid colors as opposed to pastels or jewel tones.

"Definitely more vibrant," says Marissa Rubin, People StyleWatch's senior market editor. Also: Black and white, graphic details and writing or words, global prints and metallics in silvers, bronze, pewter and gold. "It looks really great on bronze skin, the metallics really pop," Rubin said.

SPORTY STYLES: Fashion designers are looking to athletic brands for inspiration, Rubin said. Specifically: Zippers, mesh inserts or cut outs, neoprene material and rash-guard influences.

VERSATILE COVER UPS: Traditional covers ups are making way for multi-use garments, like jersey dresses that can go from "pool to barbecue or pool to picnic or out at night," Rubin said. Other options: Shirt dresses or oversized men's button down shirts, caftans and tunics that hit mid-thigh or at the knee.

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THE FINANCES

RETURN OF THE ONE PIECE: Sales of one-piece swimsuits have gone up. Data from market research group NPD show one-piece sales increasing 15 percent from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period. One-piece sales netted $819.6 million during 2013-2014 range compared with $783.9 million for two piece swimsuits, which saw a 9 percent loss.

"The one-piece has the ability to be able to contour one's figure in a better way," said Marshal Cohen, NPD's chief retail analyst.

MIX AND MATCH: Women are increasingly buying a basic swim bottom that fits well and pairing it with multiple tops in different lengths and patterns. NPD data show sales of $550.5 million for swimwear tops from April 2013-to-March 2014 compared with $368.7 million for bottoms.

"Women aren't concerned as much anymore about having a complete matchy-matchy outfit," Cohen said. "It's perfectly OK to buy a $9 top and put it with a $20 bottom."

OVERALL SALES: The women's swimwear market totaled $2.9 billion in sales from April 2013-to-March 2014, according to NPD. That's up slightly from $2.8 billion during the 2012-2013 period. Cover ups saw a 7 percent increase in sales from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period.

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1000|Char. 1000  Char.
wayne8734 May 26 2014 at 9:57 AM

Seriously,who wears this crap?????

Flag Reply +59 rate up
13 replies
Victor May 25 2014 at 5:39 AM

ur right most of em are so ugly and bony

Flag Reply +43 rate up
4 replies
MICHELE May 26 2014 at 8:36 AM

Someone please give them food!! Gross

Flag Reply +40 rate up
2 replies
glers MICHELE May 27 2014 at 11:13 AM

I beg to differ

Flag Reply +1 rate up
Carol MICHELE May 27 2014 at 12:42 PM

Michele - "Gross"? They look like lovely, fit young women to me. I'd have to guess that you are part of the 35% of our population that are gluttonous & morbidly obese. Jealous much?

Flag Reply +3 rate up
1 reply
samfriel2002 Carol May 27 2014 at 10:10 PM

excuse me but the point is that America is being given an unreal expectation of beautiful no one that is naturally skinny has that many bones sticking out you people who think that is normal need to wake the **** up!

Flag 0 rate up
nnapodano May 25 2014 at 8:22 AM

Stick women wearing bikini's and ugly one's to boot. wear are the real women you know ones that eat more than a carrot a day? If I want to look at sticks i will go to my local lumber yard

Flag Reply +37 rate up
6 replies
timetojumpout May 24 2014 at 10:03 PM

where did they find all the UGLY women? wow, I thought swimsuit models were supposed to be beautiful.

Flag Reply +29 rate up
9 replies
gramcar2 May 26 2014 at 8:53 AM

Ugly!!!!! There isn't a nice one in the bunch! Just pure ugly!!

Flag Reply +25 rate up
2 replies
mcast7 gramcar2 May 26 2014 at 3:01 PM

Wow you must be blind !

Flag Reply +3 rate up
3 replies
M gramcar2 May 27 2014 at 2:07 AM

Somewhere along the way, the runway models have been instructed **not to smile**, but to look down their noses in such a way to look both bored and bothered at the same time. That way, the spectator's focus is presumed to go to the clothing they are modeling. If they were friendly and smiling, they would be the focus instead...
(Or something a lot like that.)

Flag Reply +1 rate up
Jerry May 26 2014 at 8:48 AM

Well I can see that the fat ugly people have jelously weighed in (no pun intended) on the models......I didn't see an ugly one in the batch, most were beautiful, and while one or two were a little skinny for my taste, none looked unhealthy. The suits, on the other hand, were mostly ghastly. It's hard to look and feel beautiful when dressed in ugly bathing suits.

You haters out there need to go on a diet, shave your upper lip and side burns, and learn to feel good about yourself without the need to bash those who eat responsibly and work out to stay in shape.

Flag Reply +24 rate up
29 replies
coreelectric May 26 2014 at 8:51 AM

Those models look HORRIBLE!!

Flag Reply +23 rate up
4 replies
Sparky5229 May 26 2014 at 9:40 AM

UGLY period !!!!!!!!!!!!

Flag Reply +22 rate up
1 reply
mcast7 Sparky5229 May 26 2014 at 3:04 PM

you wish you were that ugly !!

Flag Reply +6 rate up
1 reply
JUANITA mcast7 May 27 2014 at 1:40 PM

Wow, why does it bother you how they look??? Are you Miss Universere or Mr Universe??? They were made in the image of God just like you, so is God ugly too??

Flag 0 rate up
darlingandcocpas May 26 2014 at 8:42 AM

Ridiculous.

Flag Reply +18 rate up
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