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No more abs at Abercrombie

Abercrombie Puts Its Shirt Back On

A once-popular teen retailer is in for some big changes amid dwindling profits. Abercrombie and Fitch is finally covering up.


"No more of the nightclub vibe and the loud heavy pumping music. Mannequins with clothes on them instead of those abs that have offended so many people out there."

In an interview with Bloomberg, CEO Mike Jeffries said because of a 77 percent drop in profits, the company will introduce a number of radical changes to win back teens. He said, "Abercrombie and Fitch is targeted to its customer, its customer is changing, and we're ready to change with her and him."


Those changes will include quieter music, brighter lights, less cologne and fewer pictures of abs. In other words, the store will be less offensive to multiple senses.

For years, Jeffries has been criticized for reported exclusivity in hiring only good-looking white people. The trend even sparked a series of MADtv sketches.

In 2013, Jeffries told Business Insider, "We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong, and they can't belong. Are we exclusionary? Absolutely."

Changes are set to take place over the next few months.

Join the discussion

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gingerhughes2 May 27 2014 at 6:08 AM

Here's an idea. Quit charging $45.00 for a t-shirt that cost you .25. You're not going to make a profit as long as you charge too much and keep inventory on the shelves. By the way, those teenagers you want to attract are mostly still living at home and are dependent on their parents' money. As a parent, I will never teach my children that it's okay to spend $45 for a t-shirt or $70 for a skirt that consists of less than a half a yard of material.

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10 replies
dal May 27 2014 at 6:02 AM

Get a clue idiot, it is not the abs turning people off it is your elitist mind set that turns people off to you and your product. Geez!

Flag Reply +99 rate up
3 replies
caycs May 27 2014 at 6:53 AM

The irony lies in A&F's targeted market being the "beautiful young people" and that their CEO is no eye-catcher himself is as absurd as their elitist, sexist and racist bastardization of a once-great label. A&F used to have an unsullied reputation as a seller of quality, timeless fashion and accessories. Everything from steamer trunks to safari wear, A&F was the proper place to shop for all ages. Today, its just a loud-mouthed GAP.

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8 replies
angelnightblade May 25 2014 at 12:29 AM

I hope they go bankrupt. Once I heard about A&F's reputation of elitism, racism, and superficial facade, I NEVER bought anything from them.

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8 replies
carnut122 May 27 2014 at 6:31 AM

I'm glad they're finally out of the child porn business. Actually, I hope they go completely out of business.

Flag Reply +79 rate up
1 reply
Epignosisgrace carnut122 May 27 2014 at 7:34 AM

Me, too, carnut122!!!

Flag Reply +18 rate up
redbarron1010 May 27 2014 at 5:40 AM

No teen can afford $100 for a tee shirt. Wake up. Labels are a thing of the past.

Flag Reply +68 rate up
5 replies
TRACY May 27 2014 at 6:43 AM

All that money and he can't do something with his face.

Flag Reply +54 rate up
27 replies
dy19spider57 May 27 2014 at 6:11 AM

I remember when A&F was a great mens clothing store-- it has gone down hill in recent years to a teenage hangout. really sad

Flag Reply +37 rate up
6 replies
Jim May 27 2014 at 5:15 AM

Prices, dark stores and loud music are the real problems.

Flag Reply +37 rate up
11 replies
harry May 27 2014 at 6:09 AM

Maybe becoming a trailblazer and helping our young adults to dress like ladies and gentleman instead of pimps and prostitutes. How bout looking at the popular show Downton Abbey... notice how many parties there are where young dress like this era.

Flag Reply +36 rate up
5 replies
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