You know how when you walk into an airport or a mall, as soon as you're through those doors the smell of delicious cinnamon just hits you? And within seconds, you're craving a cinnamon roll? Well, turns out that's not by accident.
ABC reports: "Cinnabon places all of its ovens deliberately near the front of the store. And will only open stores in enclosed locations, like malls and airports."
Cole said cinnamon rolls are baked precisely every half an hour to ensure the smell of cinnamon lingers in the air. But just in case the aroma doesn't last, employees heat trays of cinnamon and brown sugar.
Eater says Cole even spilled about how Cinnabon franchises are told to purchase the "weakest hood possible" for their ovens. That way, the smells will spill into the malls and airports even more.
And the people behind Cinnabon know the smell of their food is its highest selling point. With that in mind, they decided to branch out from the food industry.
Of course, Cinnabon isn't the only company with a recognizable scent. The Huffington Post decided to rank the food chains it believes have the most distinctive smells:
No surprise, Cinnabon came in at No. 1, followed shortly by Subway and Auntie Anne's Pretzels. The fourth most recognizable was McDonalds. Rounding out the top 5 was Cold Stone Creamery.
Clearly, the nose knows. So, the next time you go into a mall and purchase that cinnamon roll, don't feel bad. Just understand you fell into their carefully-laid trap.