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Skee-Ball and Brewskee-Ball in legal battle over trademarked name

Skee-Ball And Brewskee-Ball In Legal Battle Over Trademarked Name

Apparently there's a new controversy brewing, and a very serious one at that. Ready for it? It's about Skee-Ball.

You know, your favorite childhood arcade game of rolling the ball and trying to get it in a hole at the end of the runway?

So here's where there's an issue. According to Fox News: "There's a league called Brewskee-Ball where people drink beer while playing Skee-Ball. ... The people behind Skee-Ball aren't happy about their trademark named being used."

In 2005, the brains behind Brewskee-Ball wanted to "do it big," so they say they arranged a meeting with the CEO of Skee-Ball Inc. and told him about their vision.

"I told him, 'We kinda have this silly name for the league. It's called Brewskee-Ball.' He kinda chuckled a bit, shook my hand and said 'Go for it.'"

And they did. They started leagues all across the country. They even started national championships! But now Skee-Ball doesn't seem to be on board.

Fox News legal analyst Arthur Aidala says: "They don't want people going to the bar, playing Skee-Ball, drinking and then driving and killing someone. Then the cover of the New York Post is going to be 'Skee-Death.'"

Skee-Ball filed a lawsuit accusing the Brewskee-Ball creators of copyright infringement. In response, Brewskee-Ball filed a lawsuit arguing that Skee-Ball's trademark should be canceled because it's become generic.

In fact, many products that began as brand names have now become generic nouns. A trademark lawyer tells NPR aspirin, elevator and cellophane are just a few examples of this.

He says: "The law says that if you basically don't protect the trademark, at some point it will become a generic term. It will become free for anybody to use."

Brewskee-Ball has launched an online fundraising campaign to help pay for its legal fees. The league has also set up a campaign called "Skee The People" to generate support.

Looks like the phrase "It's just a game" doesn't apply here.

Join the discussion

1000|Char. 1000  Char.
erinjanespca May 19 2014 at 10:32 AM

I'm sorry but no trademark should be cancelled just because people start using it as a generic word. Also, if you actually did have that meeting, why were you stupid enough to NOT get it in writing? Idiots.

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1 reply
Irena erinjanespca May 19 2014 at 10:57 AM

You're right. Who asks for a bandage...everyone says band-aid.

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1 reply
Pauline Irena May 19 2014 at 6:09 PM

Poor example there.

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Christopher May 19 2014 at 11:33 AM

Controversy brewing over ... Skee-Ball !!

OMG Call Obama Now , maybe he can settle this on a late night show since thats all he knows how to do anyways

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5 replies
smprfitom May 19 2014 at 2:37 PM

WOW....such intelligent & skillful games! Next they'll call them a sport & put them in the olympics! I hear Somalia has a hell of a team.

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riverhosed May 19 2014 at 7:02 PM

Skee-ball ought to be thrilled that someone is still playing it.

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IM BACK May 19 2014 at 6:28 PM

Some people will do anything just to drink

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halt1025 May 19 2014 at 9:24 AM


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1 reply
melhonda halt1025 May 19 2014 at 9:41 AM

halt1025....Can't you say something better than the word, Obamacare? If you can not, just do not say anything..

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5 replies
JTalltrees1 May 19 2014 at 8:21 AM

This is BIG news!!! CRAP!

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1 reply
Lloyd JTalltrees1 May 19 2014 at 10:31 AM

So,skip it ! Your choice, and I support your choice.

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MeritaBread May 19 2014 at 7:58 AM

The term has NOT become generic. The only ones using it for a purpose other than originally intended are the Brewskee-ball idiots. Obviously, the CEO had NO IDEA how far they were going to take their "bright" idea. But, if a brewskee ball player gets into a terrible accident that injures and/or kills innocent victims, who is liable to be sued - the Brewskeeball organization alone, or Brewskeeball AND Skee-ball? I'm Team Skee-ball on this.

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2 replies
dennismlns MeritaBread May 19 2014 at 8:32 AM

Children have been playing this for YEARS, if it is dangerious, TAKE IT OUT OF CHUCKIE CHEESE. nkbody has gotten so much as a broken nail playing it.and the copy right only covers the name SKEE-BALL, not Brewskee-Ball. that would be like stopping Mini Golf, when Put Put golf has the rights to it

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1 reply
Mr. Gonzo dennismlns May 19 2014 at 8:50 AM

Are the children drinking and then driving afterwards? Their problem is with that issue and their name being associated to it.

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Mike MeritaBread May 19 2014 at 9:37 AM

It is a generic term. Honestly I thought the game was called Skee Ball. not the company. I've seen plenty of different companies skee ball machines and everyone just refers to it as skee ball. So I'll side with the people on that one. Also, so should ping pong boycott the many beer pong leagues around the country? How dare they use ping pong balls to get drunk and drive home and kill someone, right?. Oh right, nobody says that because it has either not happened or nobody cared because it shouldn't matter how the person got drunk and drove, just that they were stupid enough to do it.

This is the problem with you people. You take the responsibility out of the wrong hands. These people will play drinking games with whatever they want regardless. Really all they have to do is change the name to Brewski Ball instead of Brewskee Ball and Skee Ball has no lawsuit. It is solely up to the people responsible for hosting and attending the event to assure nobody drives home drunk...period.

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1 reply
erinjanespca Mike May 19 2014 at 10:36 AM

What's wrong with "you people" is that you seem to think college drinking parties playing "beer pong" is the same as starting nationwide LEAGUES of "Brewskeeball"

Newsflash: It's not.

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Richard May 19 2014 at 9:48 AM

Way to not check with your lawyers about copyright infringements before you start using product names ....

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1 reply
Christopher Richard May 19 2014 at 11:34 AM

hey , your using someone elses name !

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1 reply
chuzzlawit Christopher May 19 2014 at 12:10 PM

You're using someone else's name, not your.

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cact25 May 19 2014 at 10:18 PM

I hpr the company loses. If the CEO was actually thinking or concerned, he never should have said "Go for it".

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