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Kashi settles class-action suit over 'All Natural'

By Candace Choi
May. 8, 2014 9:44 AM EDT




NEW YORK (AP) - Kellogg says it will no longer use the "All Natural" or "Nothing Artificial" labels on certain Kashi products as part of an agreement to settle a class-action lawsuit.

The company, based in Battle Creek, Michigan, says it will also pay $5 million to settle the suit.

In an emailed statement, Kellogg Co. says it stands by its advertising and labeling practices but that it would change its formulas or labels nationally by the end of the year.

The suit had accused Kashi of misleading people by stamping the phrases "All Natural" or "Nothing Artificial" on products that contained a variety of synthetic and artificial ingredients.

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Joel May 08 2014 at 6:08 PM

these mega componies are filled with deception and lies, and don't give a rats you know
what the people that they are making billions off of. laughing all the way to the bank.

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2 replies
robtucan Joel May 08 2014 at 6:38 PM

Oh, I thought you your talking about Mr. Clueless President, with all your talk about "Deception & LIes".
To bad we don't get upset with his "Deception & Lies. So Sad!

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3 replies
Shirley Joel May 08 2014 at 8:14 PM

It's headed towards a political rukas, even tho' it didn't start out like that.

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1 reply
paxrail Shirley May 09 2014 at 5:38 AM

"Ruckus"?

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theurbanshaman May 08 2014 at 2:31 PM

The first red flag was when I realized "Kashi" was owned by "Kellogg"... Nothing healthy about Kellogg. I don't eat processed foods.

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universallite May 08 2014 at 1:42 PM

With the constant change in the weather, there will be more food shortages. I highly suggest planting your own gardens.The prices in the stores will continue to increase. Even a garden growing out of pots can be very helpful.

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Dr. Cameron May 08 2014 at 2:02 PM

If you want to make sure you & your family eat truly healthy foods then you are going to have to start growing a garden & raise your own animals to butcher. Anyone who makes things from scratch can tell you the difference quickly. Processed products always seem to have a chemical after taste I find.

Just look at all the long words on so-called foods & that is your first clue about the quality of the food or its taste. When you make things from scratch you never have all those added things that most people can't even pronounce.

Folks need to get back to making meals from scratch, grow gardens & raise your own livestock. This is about the only way people are going to know they are eating healthy.

There is a BIG difference in made from scratch food................provided the cook knows how to cook...........

I gave up on eating store bought years ago. Our kids have always been healthier & we as parents have always remained so as well.

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1 reply
theurbanshaman Dr. Cameron May 08 2014 at 2:27 PM

Preach!!!

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tbplayer44 May 08 2014 at 2:17 PM

If they lied about something as this, what else is misleading about their products? Health food isnt any healthier than other foods. It is about profit from fear... eat this or die! People who eat both still die.

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qu13tryan May 08 2014 at 8:50 PM

This makes me wonder how many more companies out there that offer natural food products may be doing the same thing.

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1 reply
FRANK qu13tryan May 08 2014 at 11:09 PM

MOSTLY ALL OF THEM.................

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Shirley May 08 2014 at 8:12 PM

They are interested in gobs of money & until they get caught they will not own up to falsifying anything.

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petpetdon May 08 2014 at 2:57 PM

Read the ingredients on all of the packages. If you can't pronounce it, it is artificial or synthetic. Kashi is no better than Cheerios.

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1 reply
zygi & paris petpetdon May 08 2014 at 3:02 PM

I don't think Kashi is as good as Cheerios. At least Cheerios don't put false labeling on its box. It is what it is.

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3 replies
laeth8 May 08 2014 at 3:00 PM

About 75 percent of all foods in your big chains are nothing more than junk food, the vegies you see with a Organic label on them are also a farce. That's why folks you are paying almost a dollar for an apple. The problem is Wall street is running your life and using your retirement money for all these wonderfull vacation spots all over the world. Wise up folks there will be another BUBBLE SOOOON>

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Nidos May 08 2014 at 7:43 PM

GM, Kellogg, Coca Cola, the corporations have adapted the shell game technique.
Don't outsource your trust.

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1 reply
ftetu Nidos May 09 2014 at 4:46 AM

That's how they work.

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