OK -- this is not the happy-go-lucky Riverdale we once knew. CNN is reporting exclusively that Archie from Archie Comics will die in an upcoming issue.
Iconic Comic Book Character Archie To Die
NEW YORK - UNDATED: *** EXCLUSIVE *** In this undated image, Archie Comics made from wood are on display in New York City. The sculptures do not look anything out of the ordinary, just a pile of comics or newspapers, a box of cash or an open book. However, the artwork is actually wooden sculptures carved out of a single block of pine and painted. No glue or preliminary drawings are used instead just a block of wood. Randall's sculptures are for sale and are exhibited in galleries including The White House. (Photo by Randall Rosenthal / Barcroft Media / Getty Images)
This comic image released by Archie Comics shows characters from the Archie's comic book series. Archie Comics announced Thursday, June 6, 2013, that Warner Bros. will produce a live-action film based on the comic's characters, including Archie, Betty, Veronica and Jughead. It will be the first feature film for the 72-year-old comic. (AP Photo/Archie Comics)
This comic book image released by Archie Comic Publications, Inc. shows Archie's character Veronica, left, with Glee character Brittany Pierce on the cover of one of the "Archie Meets Glee," issues. Roberto Aguirre-Sacasa, who writes for âGleeâ, penned the four-issue story arc âArchie Meets Gleeâ that sees Riverdale and McKinley cross dimensions in a crossover crash that blends the snark of the television show and the long-standing wholesomeness of Archie, Jughead and Betty, among others. The two worlds combine this week in the pages of âArchie Comicsâ No. 641 and extends through issue 644. (AP Photo/Archie Comic Publications, Inc.)
An enthusiast reads an Archie comic at Oxford Book Shop in Calcutta, India, Monday, May 7, 2007. Another American brand has announced plans to expand to India, but instead of luxury goods and fizzy drinks, this one specializes in freckles and corny one-liners. Archie Entertainment is planning an Indian makeover for its redheaded comic book icon, Archie Andrews, and his gang from Riverdale and plans to start printing the comic in India later this year. (AP Photo/Bikas Das)
In this photo taken Friday, Aug. 7, 2009 the No. 1 issue of the Archie comic book is seen at Heritage Galleries in Dallas. When comic book store owner Dave Luebke heard that after 67 years, the carrot-topped everyman of the comic world, Archie, was proposing to va-va-voomy rich girl Veronica instead of girl-next-door Betty, he decided to formally protest by selling his copy of the series' rare first issue. (AP Photo/Donna McWilliam)
Archie comics are seen on display at Oxford Book Shop in Calcutta, India, Monday, May 7, 2007. Another American brand has announced plans to expand to India, but instead of luxury goods and fizzy drinks, this one specializes in freckles and corny one-liners. Archie Entertainment is planning an Indian makeover for its redheaded comic book icon, Archie Andrews, and his gang from Riverdale and plans to start printing the comic in India later this year. (AP Photo/Bikas Das)
Archie at the ATM
BACK TO SLIDE
Archie and his pals Jughead, Reggie, Betty and Veronica have been gracing your grocery store checkouts and collectors' shelves since the early 1940s. They've almost always been high schoolers.
The 'Life With Archie' series explores the beloved character's future, and an issue out in July will reveal to readers how he dies.
Archie Comics CEO Jon Goldwater tells CNN ... "I think it's the natural conclusion to the 'Life With Archie' series. Archie dies as he lived -- heroically. He dies saving the life of a friend, and does it in his usual selfless way."
Goldwater wouldn't give any more details on how Archie dies, but said Archie's death should be an important reminder of how heroic the average person can be. He said he expects fans to be shocked and to grieve.
Looks like he's already right - on Twitter, reaction to the news of the new story was a resounding "no!"