Why 3D Systems Corporation's Aggressive Strategy Is Actually Conservative

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Unofficially, 3D Systems is the Amazon.com of 3-D printing, casting a wide net around its 3-D printing opportunity with heavily investments in R&D, acquisitions, and strategic partnerships. Naturally, this aggressive demeanor has earned it a reputation as being a "jack of all trades" and a master of none. While it's certainly easy to argue this point, the evidence suggests that 3D Systems is doing a great job becoming The Everything 3-D Printing Store.

The fact of the matter is that investors simply don't know what the 3-D printing industry will look like in 10 years, let alone know what technologies and companies will define the space. As a result, 3D Systems' highly diversified approach ensures that it's is ready for any sudden shifts that are almost certain to occur in the future. With a total of seven core 3-D printing technologies under its umbrella, 3D Systems is far better equipped to handle any rapid evolutions than a competitor like Stratasys, which only operates two major 3-D printing technologies.

In the following video, 3-D printing analyst Steve Heller makes a case for why 3D Systems' seemingly aggressive strategy gives it the greatest staying power of all the 3-D printing companies around.

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The article Why 3D Systems Corporation's Aggressive Strategy Is Actually Conservative originally appeared on Fool.com.

Steve Heller owns shares of 3D Systems. The Motley Fool recommends 3D Systems and Stratasys. The Motley Fool owns shares of 3D Systems and Stratasys. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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