The Bobbi Brown philosophy: Empowering women to look like their best selves

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The Bobbi Brown philosophy: Empowering women to look like their best selves

The key to prepping your skin for makeup is moisture, and the perfect foundation application starts with a great moisturizer. If you use a tinted moisturizer, don't think you can get away with just that! "Any product with a tint is not going to get fully absorbed and repair the skin the same way a moisturizer would," Kim says. 

Bobbi Brown Hydrating Face Cream

This step is one of Bobbi's "secrets to the universe." If you have really dark circles or just need extra coverage, start off with the corrector, which brightens and neutralizes discoloration. Next, layer a yellow-toned concealer one shade lighter than your skin tone over the corrector. It might be an extra step, but believe us -- it's worth it! 

Bobbi Brown Creamy Concealer

If you don't have to, avoid putting foundation all over your face. Instead, try applying to trouble spots on areas where the skin needs to be evened out. The nose and mouth are usually the reddest parts of the face, so try starting there. 

Bobbi Brown Skin Foundation Stick 

For a crease free, and long-wearing finish, Kim says a powder finish is the way to go. However, depending on your skin type, you may not always need it. In order to tell, "(after applying foundation) go do your brows and eye makeup, then go back and look at your skin." If you're still oily, you can apply powder to the spots that need it. 

Bobbi Brown Sheer Finish Loose Powder

For bronzer, use a bronzing blush to apply the powder to your cheeks, forehead, nose, chin, and neck. Kim's ultimate secret to applying blush is to smile first, then apply to the apples of your cheeks. Blend towards the hairline, and then down. 

Bobbi Brown Shimmer Brick

Line lips with a natural-colored liner after you apply your lip color. Bobbi also loves a good gloss. 

Bobbi Brown Lip Color

According to Kim, the key to enhancing your brows is finding the right shade to fill them in with. She suggests finding an eye shadow that matches the color of your hair, and filling your brows in with it as needed. Use a brow brush or mascara wand to comb the hair up and over for a polished look. 

Bobbi Brown Dark Brow Kit

Kim encourages using at least two shadow colors: an all-over color and a darker shade that goes from your crease to your lash line. If you're going for glitter, "the final shade should be the most sparkly -- you want the sparkles to be closest to the light," Kim says. At this point, make sure your brow bones are the lightest area of skin on your face. If they aren't, you may getting too heavy-handed with your makeup application. 

Bobbi Brown Eye Shadow

Okay, so we know gel liner looks tricky, but Kim has us convinced anyone can pull it off -- you just need to get the hang of it! Kim's trick is get up close to your mirror, look up, and rest your chin on it. Then apply the gel liner using a brush, with your eyes open, getting as close to the lash line as possible. "Top liner should always be stronger," Kim says. "If your bottom liner is thicker, it pulls your eyes down too far."

Bobbi Brown Gel Liner

An eyelash curler is essential, but make sure you do your curling before applying mascara. Layer on a few coats of your chosen formula, making sure you carefully roll over your lashes to avoid clumps. 

Bobbi Brown Smokey Eye Mascara

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"The secret to beauty is simple -- be who you are," Bobbi Brown likes to say. Since founding Bobbi Brown Cosmetics, now a thriving global business, in 1991, Bobbi's message has remained exactly the same. "Women want to look and feel exactly like themselves, only prettier and more confident," is Bobbi's simple philosophy, and the basis of her brand's signature clean, fresh, and modern makeup look.

Prettier and more confident is exactly how we feel when we put on any product from Bobbi's line of makeup, skincare, and fragrance. Bobbi's cosmetics are made to look and feel natural. Rather than disguising, her products are all about enhancing a woman's best features.

"I really believe that a woman is most beautiful when she looks like herself," Bobbi says.


"As a makeup artist, I've always been inspired by women's natural beauty. From my early days as a freelancer I used makeup to enhance what was real -- I wanted skin to look like skin, lips to look like lips and cheeks to look like they were naturally flushed. One of my biggest frustrations as a makeup artist in the 90s was that there weren't any products that allowed me to achieve this natural look."

Beginning with a line of lipsticks back in the early 1991, Bobbi has championed the idea of a "nude makeup" aesthetic -- a simple, natural look that lets the real you shine through your cosmetics. Bobbi's tricks for picking your perfect nude are easy to remember. "Your perfect 'nude' lip color is one or two shades lighter or darker than your natural lip color, and your perfect blush is that of your cheeks when they are naturally flush."


Another of Bobbi's earliest hits was her Foundation Stick, a genius solid foundation in a lipstick-like tube that comes in a variety of yellow-based shades. It was the first-ever skin tone correct foundation with a creamy texture on the market. This year, Bobbi has modernized the already-sleek, iconic product. Along with updating the packaging, she's improved the formula -- an innovative, translucent base now features multiple layers of sheer natural mineral powders and color pigments, allowing more light to penetrate for the most even, natural makeup finish you can imagine.

The new Skin Foundation Stick is more moisturizing, line-reducing, long-wearing, oil-controlling, and sweat-resistant than ever before.

It also happens to be one of the first steps in Bobbi's 10-Step Beauty everyday routine for all women. On a visit to Bobbi's Soho headquarters last summer, Bobbi Brown's Director of Global Artistry, Kim Soane, demonstrated all 10 steps for us, and we were officially converted. Inspired by the belief that it's about offering 'makeup lessons, not makeovers,' Bobbi's makeup artists take into account a woman's personal style, lifestyle and preferences to create a totally personalized experience. Makeup lessons are designed to be adapted for a woman's individual needs and concludes with a personalized face chart to help her re-create the look easily at home.

Bobbi's guide to doing your everyday makeup is time-efficient and approachable, and truly achieves that effortless, natural beauty look Bobbi swears by. To see all ten steps, click through the gallery.
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