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The Science of Character (a new 8 min "Cloud Film")



Premiering online and at over 1,500 live events around the world on March 20, 'The Science of Character' reveals how it is possible for anyone to develop their character strength.

Created by award-winning filmmaker Tiffany Shlain ('Connect,' 'The Future Starts Here'), 'Character' challenges the conventional belief that people are stuck with the character attributes they are born with, and reveals how it is possible for anyone to build up their core character strengths and use them to achieve greater personal, academic, and professional success and happiness.



The film premiere will serve as the centerpiece of #CharacterDay, a 24-hour series of live events
and online conversations highlighting the expanding catalog of scientific research proving that positive characteristics like self control, optimism, and gratitude can be nurtured and developed.

The film expands on Shlain's signature filmmaking style of unraveling complex science, psychology,
and technology topics in a way that is entertaining, engaging, and challenging for audiences of all ages.

In her acclaimed Sundance feature documentary 'Connected' (2011) and in her new hit Aol series 'The Future Starts Here' (2013), which has received more than 20 million views since its debut last fall, Shlain has used a stunning mix of archival footage, animation, and home video to create a new type of visual storytelling experience, which The New York Times hailed as "high tech Terry Gilliam."

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