Athleta teams up with Mudderella
If you are looking for a high-energy fitness experience this summer, look no further than Mudderella, an outdoor obstacle course for women created by women. CEO Cristina DeVito described the companies mission as a chance for women to empower other women. Cristina says, "We want Mudderellas to feel a STRONG sense of pride and accomplishment when they complete the challenge. We hope this new found strength will help them achieve other personal goals outside Mudderella."
Now, Mudderella is teaming up with Athleta, the national fitness apparel brand. Athleta will be the official partner for Mudderella's 2014 events across the country which aligns the two like-minded brands with a focus on empowering women. "At Athleta, we're inspired every day by our amazing customers, who love to take on new challenges," said Tess Roering, VP of Marketing and Creative for Athleta. "We are thrilled to partner with Mudderella for the 2014 season of events and bring together Athleta's 'Power to the She' campaign with 'Own Your Strong' to help women achieve their personal goals and be their best selves."
Mudderella is not your average obstacle course, which is why Athleta apparel is the perfect partner. According to Cristina, the course is a "5-7 mile long course featuring 12 – 15 obstacles designed to test stamina, willpower and strength, in a fun and team focused atmosphere. Created by women for women, our courses focuses on testing balance, and full-body strength and agility. The course itself is about teamwork, pushing your boundaries and feeling great about being strong and having fun."
To learn more about Mudderella, click here!