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Coke puts moviegoers in fake movie trailer

Coca-Cola Films Noisy Moviegoers, Puts Them in Fake Movie Trailers
By Andrew Dymburt

There's really nothing worse than people ruining a movie by texting, talking, or snacking way too loudly. It's almost like they become part of the movie ... and this time, thanks to a Coke prank, some people really were.

The folks at Coca-Cola created a fake movie trailer featuring people in the theater disrupting the action on screen. They set up shop at a theater in Copenhagen, installed a hidden camera and green screen and then recorded some distracted people in the lobby.

They didn't even try to hide the green screen, but that didn't stop moviegoers from stepping in front of it. While customers headed to their seats, the Coke crew was doing some on-site editing. When the lights went down, viewers didn't get your average movie preview or "turn off your cell-phone" PSA ... they got both.

Check out the full video here:

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LL March 17 2014 at 8:15 PM

Nice - and how scary, that these days, one can't even get away with picking their nose, without the entire world seeing it !

On the one hand, these annoying cell phone recordings should be a warning to the bad guys, that someone is always watching, but on the flip side - there is NO PRIVACY anywhere, any more - so act accordingly, folks .

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dialm4mry March 17 2014 at 10:34 AM

This is a pet peeve of mine. It actually makes me think twice before putting my money down to see a film. Am I going to be able to actually enjoy the film and all of it's nuances, quiet moments and all of the dialogue without the cellophane crunch in my ear? The suspension of disbelief is an integral part of going to the movies and without that, what have you got. A noisy group trip to the mall! No thanks. I love that someone thought to point this out. Will it make a difference. Probably not!

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2 replies
Cheryl dialm4mry March 17 2014 at 11:13 AM

It makes us considerate people happy for sure. I agree with you the thoughtless rude people , it will not affect because they think the rules do not apply to them.

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1 reply
emack150 Cheryl March 17 2014 at 12:57 PM

Well, let's see them being exposed on film or kicked out of the movie theater...I bet they would follow the rules consequentially.

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jktkw dialm4mry March 17 2014 at 11:33 AM

simple solution for us video on demand.......no rude teens, kids, babysitting by proxy...............and much cheaper

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mizgrits March 17 2014 at 10:39 AM

This is why we go to the movies on Monday afternoons. There's almost no one there! Nice!

Flag Reply +7 rate up
Steviek1 March 17 2014 at 1:56 PM

This was an excellent example of how in a modern, tech-age, you have to COMPETE to REALLY get people's attention. A straight message to turn your cell phone off or not to talk during the film projected up on the screen during the pre-screen trailers is just not enough to get people to truly listen to the message with so many distractions in our lives. To actually embed the message IN the film is a brilliant way to communicate with a normally distracted audience who, at this point are likely paying full attention to the film in front of them..... and this crew who worked for Coke did a great job getting the message across through clever editing and image manipulation. Really a lot of fun and a great experiment. Congrats to the crew for pulling it off well.

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Cheryl March 17 2014 at 11:12 AM

That was spectacular! Too bad they didn't actually film the people in the theater seats being thoughtless jerks who can't read and plaster them up on the big screen.

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jbarkey02 March 17 2014 at 11:12 AM

I love it!!!! What fun. :)

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djtayfam March 17 2014 at 11:36 AM

This is really clever... now can we do this in a concert???

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bjredmond64 March 17 2014 at 11:58 AM


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herbert March 17 2014 at 12:28 PM

Thatb was clever and a surprise that is genuine entertainment!

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shopsamm March 17 2014 at 12:32 PM

That was fun!

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