Man behind most awkward kiss cam speaks

The man behind the hilarious Valentine's Day kiss cam is speaking out. By now you've probably seen the video from the Minnesota Gophers game where a guy and a girl were featured on the kiss cam, but the two didn't kiss ... because she was his sister.

The footage was published on YouTube on February 17th and has since gained 13 million views. The brother, Adam Martin, has provided the story behind the sign.

His sister maria told People Magazine that the stunt is in her brother's character, "He always was a planner. He brought the sign as a joke. He didn't want people to think i was his girlfriend... we had no idea [we'd be chosen], honestly. It was by luck."

She says next time she will go to a game with a sign that reads, 'Older brothers are so embarrassing." He says next time he hopes to bring a girlfriend.