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McDonald's might extend breakfast hours

McDonald's Might Extend Breakfast Hours

Breakfast and fast-food enthusiasts might soon be in for a treat.

After hinting about it in the past, McDonald's is reportedly considering extending its breakfast hours to cater to those in their 20s and 30s who are changing the way they eat.

Customers might be able to get their coveted McGriddles and Egg McMuffins later than the current breakfast hours, which end at 10:30 a.m.

Despite calls from the public, the restaurant has been reluctant to do so in the past, citing concerns over the chain's small kitchens that would make it difficult to prepare more food, according to Business Insider.

But the company says its young target audience is more in the "brunch mindset" than its older customers, and according to NBC, the 10:30 a.m. cutoff is just not working, especially on the weekends.

USA Today says McDonald's currently reigns supreme in the breakfast-food world, responsible for about 20 percent of the industry. But some wonder if the fast-food giant will be able to keep that hold with so many other chains offering breakfast at all hours of the day.

McDonald's is, of course, not without its fast-food breakfast competitors. After all, it's about a $50 billion industry.

According to Daily Finance, Burger King, Starbucks, Wendy's and even Subway have all seen success in the breakfast business.

Starting March 27, Taco Bell will get its foot in the door by offering more unconventional breakfast foods such as a Waffle Taco - yes, the Waffle Taco - or the breakfast version of its popular Crunchwrap taco-sandwich, potentially giving Taco Bell a $700 million share in the industry.

If our McDonald's fast food dreams come true, it's currently unclear whether breakfast items will be offered as an all-day addition, or if the breakfast hours will just be extended.

Join the discussion

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ajr_rocks February 25 2014 at 2:45 PM

taco bell is going to make a waffle taco. umm sounds like a disgusting thing to have for breakfast.

Flag Reply +4 rate up
n1khb February 25 2014 at 6:05 PM

I never understood the 10:30 cutoff for breakfast. I mean, what's the rush to offer lunch items at 10:31 A.M. anyway?

Flag Reply +1 rate up
Julie Trimble February 25 2014 at 1:01 PM

I wish that I could buy lunch food earlier.

Flag Reply +1 rate up
judyisdancn February 25 2014 at 1:01 PM

I would enjoy having a sausage egg Mcmuffin available 24/7

Flag Reply +1 rate up
sica896 February 25 2014 at 6:23 PM

i like 24/7

Flag Reply +1 rate up
mgibson974 February 25 2014 at 12:18 PM

WONDERFUL!! Even at 55 brunch is my habit

Flag Reply +2 rate up
dennismlns February 25 2014 at 12:11 PM

I have no intention of ever going to McDonald's ever again, not since they fired a manager for BUYING firefighters breakfast after putting out a fire, I used to go once a week for lunch, Burger King now has 2 days a week.

Flag Reply +3 rate up
1 reply
licplumb dennismlns February 25 2014 at 12:25 PM

Good for you. I agree

Flag Reply 0 rate up
bj2493 February 25 2014 at 12:09 PM

I agree it is about time they extented there breakfast hours....I always eat late

Flag Reply +3 rate up
bienhoa72alum February 25 2014 at 11:50 AM

It's about time!
Don't you just hate driving up to the window at !0:31 and being told, "Sorry we can't serve you a Sausage McMuffin with egg now."
I'd go for the 24/hour service, like Denny's, who serves breakfast at anytime.
Or at least offer the Breakfast menu "after Hours, at their late night stores.

Flag Reply +1 rate up
Debbie Schneider February 25 2014 at 3:35 PM

Some of the McDonald's breakfasts are perfect for some one who counts calories or points with weight watchers. I lost 63 pounds eating egg mcmuffins for breakfast while on weight watchers.

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