BARBIE lands the cover of Sports Illustrated Swimsuit Edition
Two brands that have long been under fire for their effect on female standards are coming together this year. It's the 50th anniversary of the Sports Illustrated Swimsuit Edition, and who makes it on the cover? Literally the last person (?) we'd think: Barbie!
On the cover along side the image of Barbie is the quote, "the doll that started it all," and she is wearing her first swimsuit from 1957.
"As a legend herself, and under constant criticism about her body and how she looks, posing in" the issue "gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have done and be #unapologetic," Mattel said in a statement this week.
There will reportedly be a limited-edition Sports Illustrated Barbie doll sold exclusively on Target.com. Mattel is expecting a bump in sales, and that this will cause a surge of interest in the dolls.
Naturally, the move sparked criticism as soon as the news broke. Barbie has been under scrutiny for years surrounding her body shape and facial features -- and their effect on body image ideals and standards. While critics are questioning how putting the doll on the cover may now affect young girls' self esteem, there's also the question of this: why would they want to put a doll for children in a magazine for men? Comments on twitter have ranged from calling it creepy to praising the "#unapologetic side of Barbie."
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