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Kraft making changes to popular product

Kraft Removing Artificial Preservatives from Its Kraft Singles Products

Kraft says it's making some changes to Kraft singles, one of its more popular products.

'After five years of testing, Kraft is now removing artificial preservatives from its Kraft Singles. The full-fat American and white-American cheese slices only apply,' 'Fox & Friends' explains.

'That's even though the FDA says those preservatives are safe,' HLN adds. 'Kraft is looking into doing this for other products, but it's starting with its top-sellers first.'

CBS says Kraft is making this change because its customers are making an effort to stick to foods they feel are natural.

This isn't the first time the company has changed its recipes to please its customers. In October, Kraft announced it was removing artificial coloring from several of its products.

At the time, the company said the decision was not influenced by a Change.org campaign started by food bloggers in March. It asked Kraft to remove the unnecessary artificial dyes from its products, and the campaign gained plenty of traction.

Time reports Kraft will have the preservative-free cheese products on shelves within the next few weeks.

Join the discussion

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ohforpetes February 12 2014 at 2:52 PM

As is usually the case will the price of these products be doubled because now they are more safe to eat?

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sal February 12 2014 at 8:08 PM


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2 replies
Judith sal February 12 2014 at 8:18 PM

correct! Slices are so thin now that they are hard to handle without them crumbling. I can remember when the slices were MUCH thicker.

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miriamisrael1 sal February 12 2014 at 8:18 PM

Don't forget the orange juice companies

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olmommee February 12 2014 at 10:34 AM

If they want a healthier product they need to quit using the glue grade casein they buy back from China....

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neeg February 12 2014 at 8:08 PM

I knew someone was-a-messin with my cheese

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swolfe736 February 12 2014 at 7:10 PM

the deluxe cheese is not cheese food or product

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loamylam February 12 2014 at 11:05 AM

Now, if we could only get them to remove the soy from their Miracle Whip I'd buy it again. The good ole fash'n Miracle Whip is what made people choose it out of all the other products out there. By the way...I DID find a good substitute. Bye bye Miracle Whip

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tc February 12 2014 at 7:06 PM

Never eat anything labled "Cheese Food" or "animal bi-products" or "natural and artificial flavors"
"mechanically extracted, " also "caramel color" doesn't come from overcooked sugar.

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1 reply
average77 tc February 12 2014 at 8:14 PM

that's what I'm saying.. and read labels because last i knew cheese was made from milk no oil.

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e5sgtmc February 12 2014 at 6:59 PM

Cheese Product is not cheese, neither is cheese food.
real cheese is pasteurized cheese

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1 reply
campbell1221 e5sgtmc February 12 2014 at 7:16 PM

I think it is real cheese, problem is they use preservatives The phony cheese is called processed cheese.

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1 reply
Elizabeth campbell1221 February 12 2014 at 8:24 PM

No, it is not cheese. I don't know what it is, but it isn't cheese.

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Kate February 12 2014 at 6:02 PM

People still eat that stuff? It isn't even cheese, it's a cheese 'product.'

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car nut February 12 2014 at 12:14 PM

Hate processed food, especially cheese. All have changed their recipes. Nothing taste like it use to.

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