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Kraft making changes to popular product

Kraft Removing Artificial Preservatives from Its Kraft Singles Products


Kraft says it's making some changes to Kraft singles, one of its more popular products.

'After five years of testing, Kraft is now removing artificial preservatives from its Kraft Singles. The full-fat American and white-American cheese slices only apply,' 'Fox & Friends' explains.

'That's even though the FDA says those preservatives are safe,' HLN adds. 'Kraft is looking into doing this for other products, but it's starting with its top-sellers first.'

CBS says Kraft is making this change because its customers are making an effort to stick to foods they feel are natural.

This isn't the first time the company has changed its recipes to please its customers. In October, Kraft announced it was removing artificial coloring from several of its products.

At the time, the company said the decision was not influenced by a Change.org campaign started by food bloggers in March. It asked Kraft to remove the unnecessary artificial dyes from its products, and the campaign gained plenty of traction.

Time reports Kraft will have the preservative-free cheese products on shelves within the next few weeks.

Join the discussion

1000|Char. 1000  Char.
rondonit February 12 2014 at 10:26 PM

oh no, no more 4 month shelf life

Flag Reply +2 rate up
el21141 February 12 2014 at 3:56 PM

I luv Kraft slices..........thank you!!

Flag Reply +4 rate up
Vinnie February 12 2014 at 9:20 AM

BOUTH TIME

Flag Reply +3 rate up
blkvending February 12 2014 at 9:51 AM

Thank you for a good start.

Flag Reply +1 rate up
jjbwnyc February 12 2014 at 1:24 PM

may we all just start being nice to other again? lets make that change.

Flag Reply +2 rate up
2 replies
imaprod jjbwnyc February 12 2014 at 2:03 PM

No way Jose. Let's all be miserable together !!

Flag Reply 0 rate up
Sterling Lieb jjbwnyc February 12 2014 at 2:28 PM

I like that. Keep thinking positive.

Flag Reply 0 rate up
e5sgtmc February 12 2014 at 6:59 PM

Cheese Product is not cheese, neither is cheese food.
real cheese is pasteurized cheese

Flag Reply +3 rate up
1 reply
campbell1221 e5sgtmc February 12 2014 at 7:16 PM

I think it is real cheese, problem is they use preservatives The phony cheese is called processed cheese.

Flag Reply 0 rate up
1 reply
Elizabeth campbell1221 February 12 2014 at 8:24 PM

No, it is not cheese. I don't know what it is, but it isn't cheese.

Flag 0 rate up
tc February 12 2014 at 7:06 PM

Never eat anything labled "Cheese Food" or "animal bi-products" or "natural and artificial flavors"
"mechanically extracted, " also "caramel color" doesn't come from overcooked sugar.

Flag Reply +2 rate up
1 reply
average77 tc February 12 2014 at 8:14 PM

that's what I'm saying.. and read labels because last i knew cheese was made from milk no oil.

Flag Reply +1 rate up
swolfe736 February 12 2014 at 7:10 PM

the deluxe cheese is not cheese food or product

Flag Reply +1 rate up
RONNIE February 12 2014 at 1:58 PM

Their kraft singles were and still are the most unhealthy food out there. Its nothing more than hydrogenated oils, processed cheese food,,not real cheese..the chemicals being removed is a market ploy,,I'd rather get real cheese,aged,cut from a block of it,,not processed so called cheese food.. no thanks,,I'll still pass !

Flag Reply +2 rate up
olmommee February 12 2014 at 10:34 AM

If they want a healthier product they need to quit using the glue grade casein they buy back from China....

Flag Reply +4 rate up
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