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Kraft making changes to popular product

Kraft Removing Artificial Preservatives from Its Kraft Singles Products


Kraft says it's making some changes to Kraft singles, one of its more popular products.

'After five years of testing, Kraft is now removing artificial preservatives from its Kraft Singles. The full-fat American and white-American cheese slices only apply,' 'Fox & Friends' explains.

'That's even though the FDA says those preservatives are safe,' HLN adds. 'Kraft is looking into doing this for other products, but it's starting with its top-sellers first.'

CBS says Kraft is making this change because its customers are making an effort to stick to foods they feel are natural.

This isn't the first time the company has changed its recipes to please its customers. In October, Kraft announced it was removing artificial coloring from several of its products.

At the time, the company said the decision was not influenced by a Change.org campaign started by food bloggers in March. It asked Kraft to remove the unnecessary artificial dyes from its products, and the campaign gained plenty of traction.

Time reports Kraft will have the preservative-free cheese products on shelves within the next few weeks.

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BARRY AND KATHY February 13 2014 at 1:42 PM

Next change, take that damn wrapper off every slice. I have to buy 5 lbs from Gordons to get some stacked cheese.

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Brian Workman February 12 2014 at 11:31 PM

It's About Time!!

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rondonit February 12 2014 at 10:26 PM

oh no, no more 4 month shelf life

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you sweet thing February 12 2014 at 10:25 PM

Sam's Club (and WalMart also) has real cheddar packaged the same way as the American cheese and it is much tastier. Also you can buy butter in bulk, no margarine allowed in this house and no curly bulbs, either. Freeze half and take it out as you need it, that way it lasts a long time.

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RAY RAY February 12 2014 at 10:22 PM

The quicker it goes bad, the quicker you'll be buying more. Pathetic how big business absolutely has to take every last penny it can from us in any way possible.

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1 reply to RAY RAY's comment
Rodney February 12 2014 at 11:26 PM

You don't have to buy it Ray.

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Laura February 12 2014 at 9:47 PM

When are we going to see high fructose corn syrup removed from our foods?

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elpmlp February 12 2014 at 9:44 PM

Brilliant! After companies have cut the size and weight of products to mere shadows of what they once were...like potato chips. Now planned obsolescence is back; only this time it's in the food industry.

Good job you management morons.

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spirit4448 February 12 2014 at 9:41 PM

About time we go back to natural products! Wake up America!

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BARRY AND KATHY February 13 2014 at 1:45 PM

Yeah! That way we can help Mother Nature keep the population in check by restricting the source of food.

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M February 12 2014 at 9:41 PM

This is soooo typical USA....this product has NOTHING to do with cheese......but the sad fact is that usa citizens are now so used to all these horrible fake plastic products they dont even know any better:-)
this product is just plastic....and u are what u eat....so usa people will remain to be plastic:-)
can i have some xxl fries with my diet gulp soda please?...lol

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mae13rle11 February 12 2014 at 8:56 PM

"Cheese Product" people ! ......IT IS NOT, IT IS NOT Real Cheese! It is a "Cheese Product" Wake up !!

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