Valentino apologizes for promoting bag seen at Philip Seymour Hoffman wake

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Valentino Apologizes For Promoting Bag Seen At Philip Seymour Hoffman Wake

Designer Valentino has apologized for a fashion faux pas that angered many fans and friends of the late actor Philip Seymour Hoffman.

The fashion house's representatives emailed various news outlets photos of actress Amy Adams carrying one of its newest handbags Friday at Hoffman's wake in Manhattan Thursday.

The New York Post reports the publicist's email read, "We are pleased to announce Amy Adams carrying the Valentino Garavany [sic] Rockstud Duble [sic] bag from the Spring/Summer 2014 collection on Feb. 6 in New York."

A USA Today entertainment reporter tweeted her response after receiving the email, using the hashtags "tasteless" and "ew."

ABC reports a representative for Adams calls the publicity stunt "truly appalling" and confirms the actress was not aware of her name being used for this purpose.

The fashion house has since apologized, tweeting: "We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologize to Ms. Adams."

But Valentino might not be the only one in hot water for seemingly using Hoffman's wake as a publicity venture. As the New York Post reports, UGG Australia sent boots as gifts to celebrities attending the wake and funeral, hoping they would wear them for publicity purposes.

Adams and Hoffman co-starred in several films including "Doubt" and "The Master" and were set to work together again later this year.

Hoffman was found dead last week in his apartment after an apparent drug overdose. The actor was 46 years old.

Valentino apologizes for promoting bag seen at Philip Seymour Hoffman wake
Mimi O'Donnell, estranged partner of actor Philip Seymour Hoffman, comforts two of their children, daughter Willa, and son Cooper as his casket arrives at the Church of St. Ignatius Loyola, Friday, Feb. 7, 2014 in New York. Hoffman, 46, was found dead Sunday of an apparent heroin overdose. (AP Photo/Mark Lennihan)
NEW YORK, NY - FEBRUARY 07: The casket carrying actor Philip Seymour Hoffman, who died of an alleged drug overdose on February 1, 2014, arrives at St. Ignatius of Loyola Catholic Church, for Hoffman's funeral service on February 7, 2014 in New York City. Hoffman was allegedly found dead in his bathroom with a needle in his arm. (Photo by Andrew Burton/Getty Images)
Actress Amy Adams arrives to attend late actor Philip Seymour Hoffman's funeral at St. Ignatius of Loyola Church in New York, February 7, 2014. Friends and relatives of Oscar-winning actor Philip Seymour Hoffman gathered in New York for his private funeral Friday, five days after he was found dead of a suspected overdose. The mass was closed to the public and press at the Church of St. Ignatius Loyola on Park Avenue, which also held the 1994 funeral of Jacqueline Kennedy Onassis, the wife of assassinated US president John F. Kennedy. AFP PHOTO/Emmanuel Dunand (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)
NEW YORK, NY - FEBRUARY 07: Louis C.K. attends the funeral service for actor Philip Seymour Hoffman who died of an alleged drug overdose on February 1, 2014 at St. Ignatius Of Loyola on February 7, 2014 in New York City. (Photo by Alo Ceballos/Getty Images)
NEW YORK, NY - FEBRUARY 07: Michelle Williams attends the funeral service for actor Philip Seymour Hoffman who died of an alleged drug overdose on February 1, 2014 at St. Ignatius Of Loyola on February 7, 2014 in New York City. (Photo by Alo Ceballos/Getty Images)
Writer David Bar Katz is embraced as he arrives at the Church of St. Ignatius Loyola for the private funeral of actor Philip Seymour Hoffman Friday, Feb. 7, 2014, in New York. Hoffman, 46, was found dead Sunday of an apparent heroin overdose. (AP Photo/Jason DeCrow)
Director Mike Nichols, left, and Diane Sawyer arrive for the funeral of actor Philip Seymour Hoffman at the Church of St. Ignatius Loyola, Friday, Feb. 7, 2014 in New York. Hoffman, 46, was found dead Sunday of an apparent heroin overdose. (AP Photo/Mark Lennihan)
Actress Cate Blanchett and her husband Andrew Upton arrive at the the Church of St. Ignatius Loyola for the private funeral of actor Philip Seymour Hoffman Friday, Feb. 7, 2014, in New York. Hoffman, 46, was found dead Sunday in his Greenwich Village apartment. (AP Photo/Jason DeCrow)
NEW YORK, NY - FEBRUARY 07: Spike Lee attends the funeral service for actor Philip Seymour Hoffman at St. Ignatius Of Loyola on February 7, 2014 in New York City. Hoffman died of an alleged drug overdose on February 1, 2014. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - FEBRUARY 07: A general view of St. Ignatius of Loyola Catholic Church, site of the funeral service for actor Philip Seymour Hoffman, who died of an alleged drug overdose on February 1, 2014, is seen before the funeral service on February 7, 2014 in New York City. Hoffman was allegedly found dead in his bathroom with a needle in his arm. (Photo by Andrew Burton/Getty Images)
A couple adds to the flowers placed outside the apartment building of actor Phillip Seymour Hoffman, in New York, Tuesday, Feb. 4, 2014. Autopsy results are expected soon in the death of actor Phillip Seymour Hoffman but police say it may take longer to determine if the heroin found in his apartment contains additives designed intensify the high. (AP Photo/Richard Drew)
Oscar-nominated actress Amy Adams and her fiancé Darren Le Gallo arrive at a wake for actor Philip Seymour Hoffman at the Frank E. Campbell Funeral Home on Manhattan's Upper East Side, Thursday, Feb. 6, 2014, in New York. Hoffman died Sunday of a suspected drug overdose in his New York apartment. (AP Photo/Kathy Willens)
Director Bennett Miller arrives at a wake for actor Philip Seymour Hoffman at the Frank E. Campbell Funeral Home on Manhattan's Upper East Side Thursday, Feb. 6, 2014, in New York. Miller directed "Capote" and "Moneyball," two films starring Hoffman. (AP Photo/Kathy Willens)
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