'TODAY' reported that one daredevil is literally grabbing the selfie trend by the horns, risking his life to take a crazy photo during a bull run.
Yes, with a line of angry creatures behind him ... Christian Plaing decided the time was right to take a quick pic.
If it looks scary, that's because it was -- and the video he filmed during the Great Bull Run in Baytown, Texas is proof. In it, you can hear him screaming as he runs for his life.
On its website, the Great Bull run promises participants the 'experience and rush of a lifetime,' sprinting down a 400 meter track, running away from 24 bulls weighing nearly 1,500 pounds.
According to the Houston Chronicle, 3,500 people experienced that rush this year. The idea is pretty basic: don't get trampled.
The founder of the event says that people 'make their choice. Do they turn and hide? Or do they try to run?'
It looks like our selfie thrill-seeker decided to run.