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The legacy of 'Nipplegate'

'Nipplegate' And Its Lasting Internet Legacy


Arguably the most infamous moment in Super Bowl history didn't happen during the game. Super Bowl XLVIII on Sunday marks the 10-year anniversary of Janet Jackson's notorious wardrobe malfunction and a decade later we can still see the effects.

YouTube was founded in 2005 and just one year later, sold for $1.6 billion to tech juggernaut Google, but co-founder Jawed Karim says the idea of YouTube partly came from Janet's Super Bowl moment.
Also, at the time of Nipplegate, TiVo was just five years young. According to Forbes the nip-slip heard around the world pushed a whopping 35,000 people to subscribe bringing in about $3.5 million. Also, it became the most replayed moment in TiVo's history at the time.

Unsurprisingly, Janet Jackson's name dominated the Internet in the days following.
According to the BBC, "People using Google searched for "Janet Jackson" almost 10 times more the day after the game than they did on Sunday ... And by Wednesday Jackson broke records on Yahoo, accounting for nearly 20% of all terms searched on the site."

So, why did the so-called "NippleGate" have such a dramatic effect on our media? Well, not too long ago viewers either saw a moment or didn't. But some moments, like an R&B super star's breast popping out on live television, demand a replay. YouTube and TiVo provided that option.

Some other notable changes that corresponded with the 2004 Super Bowl; the term "wardrobe malfunction" being permanently added to American verbiage, five out of the next six Super Bowl performances were all middle aged white men and Janet Jackson started taking her acting career a lot more seriously.

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baggersrnutz February 03 2014 at 10:12 AM

I dont know what the big deal is, everybody knows what they look like !

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rmorrow14 February 03 2014 at 10:08 AM

Bruno Mars was by far the worst halftime show I have ever seen with the homosexuals taking their shirts off right in your face was worse than Janet Jackson's wardrobe malfunction. What's next years halftime show going to be? The sick perverted homosexuals having an orgy on stage to show the world how to spread AIDS?? Roger Goodell has to go. The disease of Liberalism has clearly hit the NFL. How embarrassing to the world. Homosexuality is perversion and SATAN owns all perversion. Yet, the Liberals don't get it, and they keep filling up the graveyards. How insane.

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rbdhunter February 03 2014 at 9:51 AM

Evidently there is a double standard, and men and women are not treated or considered equal!

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1 reply to rbdhunter's comment
slackwarerobert February 03 2014 at 3:45 PM

yep. Clinton spent millions proving it even.
Is Kerry getting paid more than hillery? obama paid her less. Which proves she isn't a she.
After all he is the spokesperson for unequal pay for women.

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JIM February 03 2014 at 9:43 AM

I thought Bruno Mars was a cartoon , or a comic book.

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JIM February 03 2014 at 9:41 AM

All i saw was a pastey, not a nipple.

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spike February 03 2014 at 9:41 AM

It was all planned and carried out.There was no malfunction.

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Robert Leonetti February 03 2014 at 9:36 AM

WARTROBE MALFUNCTION???????......GET REAL......THESE THINGS ARE ALL STAGED FOR PUBLICITY AND SO MANY OF THE AMERICAN PUBLIC IS TAKEN IN BY THIS BULLS___, IT'S HARD TO BELIEVE. EXAMPLES:::::::::CHARLIE SHEEN, SUCH TERRIBLE PUBLICY....NOW HE IS BACK ON TOP.......AS SOON AS THEY SEE THEIR RATEING GOING DOWN, THEY SUDDENLY GET IN TROUBLE WITH LOTS OD PUBLICTY, AND THE PUBLIC FALLS FOR IT. THAT LAWFORD GIRL ARRESTED SO MANY TIMES, THEN SHE GETS TO PLAY LIZ TAYLOR AND MAKES A TON........ THIS YOUNG ROCK SINGERS CAREER WAS SLIPPING A LITTLE....NOW HE IS SUDDENLY IN TROUBLE WITH THE LAW, WITH TONS OF PUBLICTY. WHAT A SURPRISE. WAKE UP AMERICA. TO THESE, I GUESS YOU CALL THEM ENTERTAINERS, THERE IS NO SUCH THING AS "BAD PUBLICITY"

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smprfitom February 03 2014 at 9:11 AM

WHO CARES !

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1 reply to smprfitom's comment
Robert Leonetti February 03 2014 at 9:36 AM

EXACTLY

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LRich31201 February 03 2014 at 9:00 AM

It sure was great seeing a decent half time show this year!! Great performances. You don't need to stage what happened with Jackson to have good music and good entertainment. Hats off to the NFL! They picked good ones this year.

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toddisit February 03 2014 at 8:35 AM

Yeah, the scandal we all cannot forget and that happens on cable TV boxes daily! There is probably a few Nipplegates a day, haha.

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