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The legacy of 'Nipplegate'

'Nipplegate' And Its Lasting Internet Legacy


Arguably the most infamous moment in Super Bowl history didn't happen during the game. Super Bowl XLVIII on Sunday marks the 10-year anniversary of Janet Jackson's notorious wardrobe malfunction and a decade later we can still see the effects.

YouTube was founded in 2005 and just one year later, sold for $1.6 billion to tech juggernaut Google, but co-founder Jawed Karim says the idea of YouTube partly came from Janet's Super Bowl moment.
Also, at the time of Nipplegate, TiVo was just five years young. According to Forbes the nip-slip heard around the world pushed a whopping 35,000 people to subscribe bringing in about $3.5 million. Also, it became the most replayed moment in TiVo's history at the time.

Unsurprisingly, Janet Jackson's name dominated the Internet in the days following.
According to the BBC, "People using Google searched for "Janet Jackson" almost 10 times more the day after the game than they did on Sunday ... And by Wednesday Jackson broke records on Yahoo, accounting for nearly 20% of all terms searched on the site."

So, why did the so-called "NippleGate" have such a dramatic effect on our media? Well, not too long ago viewers either saw a moment or didn't. But some moments, like an R&B super star's breast popping out on live television, demand a replay. YouTube and TiVo provided that option.

Some other notable changes that corresponded with the 2004 Super Bowl; the term "wardrobe malfunction" being permanently added to American verbiage, five out of the next six Super Bowl performances were all middle aged white men and Janet Jackson started taking her acting career a lot more seriously.

Join the discussion

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cabinsmoke February 02 2014 at 9:10 PM

Two narcissistic punks who thought they were going to change this nation's morality. And when it blew up in their faces they blamed "malfunction" and hid under their beds.

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briock February 02 2014 at 10:23 PM

Changed the world? Really? How lame is all this? How stupid are people? A nipple was shown on TV... Oh my God, let's all commit mass suicide. How can we live our daily lives after seeing a... nipple? Everyone run to counceling! The United States is ridiculously behind the times.

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Dave February 02 2014 at 5:55 PM

Nipplegate....wardrobe malfunction.... good thing Janet had a pastey covering her nipple, just in case their was a "wardrobe malfunction"... What a load of malarkey.

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Carabella February 02 2014 at 5:54 PM

It was a non-issue then, it's more so now.

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r1234598760 February 02 2014 at 10:27 PM

Thewhole thing was staged for publicity

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drjin February 02 2014 at 5:49 PM

As Shakespeare said, "MUCH ADO ABOUT ABOUT NOTHING"

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1 reply
Dave drjin February 02 2014 at 5:53 PM

You are so right, I have seen much more on regular tv, after all Janet did have a pastey covering the nipple. Lawsuits and you would have thought the world was coming to and end. Good grief.

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roadrunner006 February 02 2014 at 5:44 PM

i love nipples show the all....

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1 reply
Dan roadrunner006 February 02 2014 at 6:32 PM

Got to love boobs a lot! ☺

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tuffyjl February 02 2014 at 5:43 PM

CHANGED THE WORLD!!!! WHO ARE YOU KIDDING?
WHAT MORON WROTE THIS?

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1 reply
Dan tuffyjl February 02 2014 at 6:33 PM

The same kind of moron who thinks Woodstock was biggest event of the late 1960s when our astronauts on the moon was the Real Biggy! ☺

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madmax821 February 02 2014 at 10:38 PM

Janet's hot your not. Great nipps !

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horsestoy February 02 2014 at 5:36 PM

Wardrobe malfuntion my butt! I saw no nipple and even if I did, we see worse things on TV every day. There is nothing wrong with the female nipple. America is such a prudish Nation! Get over it America!!! It's legal for a female to ride the subway topless in New York. Soooo?!

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1 reply
horsestoy horsestoy February 02 2014 at 5:43 PM

By the way I am a Republican and not conservative nor liberal. I am like most Republicans, middle of the road!
And yes, Colin Powell's son Michael, was head of the FCC, and yes he is a raging conservative, more so than his father. My family knew them, both my parents have died now, but Michael should not have fined the network. He should have handled it better. Like Oops, hope that doesn't happen again. But it didn't scar the youth of America! Lighten up America!!!

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