Diesel ad stars wheelchair-bound fashion editor Jillian Mercado, and it's amazing
What a week for incredible advertisements.
The latest Spring/Summer campaign from Diesel, titled "We Are Connected," stars Jillian Mercado as one of its models -- and the entire world is obsessed. Jillian, the Executive Editorial Director for WeTheUrban magazine, is a 26-year-old fashion blogger with Muscular Dystrophy.
The fashion editor and blogger stuns in the campaign: rocking a denim dress, red lip and her signature platinum blonde locks. The ad will run in the March issues of major magazines Interview and Vogue, and also in Diesel stores worldwide. Diesel's artistic director Nicola Formichetti purposely chose to feature -- not hide -- Jillian's electric wheelchair.
Formichetti said that Jillian was his favorite model to work with (out of 23 in the campaign). "It's never easy for her to move from point A to point B, but she's totally fearless and has really been an inspiration to me," Formichetti told WWD. "You don't have to be a conventional model type to represent a brand."
We wholeheartedly agree. The casting call for the campaign asked for young, culturally representative models -- and though Jillian says she and her friends entered "as a joke," it didn't take long for Diesel to reach out to her and ask for more pictures, eventually casting her.
In Formichetti's own words on the campaign, "The people got to us in different ways but they're connected visually, physically, mentally and denim is the thing that unites all of them."
Miss Mercado, a graduate of the Fashion Institute of Technology, told the Daily Mail that she thinks this campaign is so much more than an advertisement. "Anyone can wear Diesel," she said. "You don't have to be a supermodel, you don't have to be a millionaire, you can wear it no matter who you are and what you look like."
Along with last week's Aerie campaign (choosing to stop airbrushing their models), we hope this is a trend just starting to take off. All we need is more brands to get a whiff of the benefits that can come from empowering ourselves and others! But for now, we like the direction these campaigns are going.