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Sochi still scrambling to sell Olympic tickets

Russia Putin
LONDON (AP) - What if they held an Olympics and nobody came?

The situation isn't that bleak, of course, for the Sochi Games. Yet, with less than three weeks to go until the opening ceremony, hundreds of thousands of tickets remain unsold, raising the prospect of empty seats and a lack of atmosphere at Russia's first Winter Olympics.

There are signs that many foreign fans are staying away, turned off by terrorist threats, expensive flights and hotels, long travel distances, a shortage of tourist attractions in the area, and the hassle of obtaining visas and spectator passes.

"Some people are scared it costs too much and other people are scared because of security," senior International Olympic Committee member Gerhard Heiberg of Norway told The Associated Press. "From my country, I know that several people and companies are not going for these two reasons. Of course, there will be Norwegians there but not as many as we are used to."

Sochi organizers announced last week that 70 percent of tickets have been sold for the games, which run from Feb. 7-23 and represent a symbol of pride and prestige for Russia and President Vladimir Putin.

So what about the remaining 30 percent?

"We are keeping a special quota for those who come for the games, so that they can indeed buy tickets for the competitions," organizing committee chief Dmitry Chernyshenko said.

Chernyshenko said about 213,000 spectators are expected at the games, with about 75 percent likely to be Russians.

"Tickets are being snapped up fast with the most popular events being hockey, biathlon, figure skating, freestyle and snowboard," the organizing committee said in a statement to the AP. "With 70 percent of tickets already sold and another ticketing office opening shortly, we are expecting strong last-minute ticket sales and do not envisage having empty seats."

Sochi officials have refused to divulge how many tickets in total were put up for sale, saying the figure would only be released after the games.

However, according to IOC marketing documents seen by the AP, Sochi had a total of 1.1 million tickets on offer. That would mean about 300,000 tickets remained available.

By comparison, 1.54 million tickets were available for the 2010 Winter Olympics in Vancouver and 97 percent (1.49 million) were sold. For the 2012 Summer Games in London, organizers sold 97 percent (8.2 million) of their 8.5 million tickets.

Heiberg, who chairs the IOC marketing commission, said the Russians have cut down by 50 percent on the number of spectators originally planned for the mountain events for security reasons.

"That means there will be less people and probably less enthusiasm than we had, for instance, in Lillehammer," he said. "I hope the Russians will fill not only their indoor stadiums but there will be enough people in the stadiums for the Nordic events."

Heiberg organized the 1994 Lillehammer Winter Olympics, which stood out for the colorful atmosphere generated by passionate Norwegian fans.

Sochi's ticket sales began in February 2013, a year before the games. Tickets have been sold on Sochi's official website on a first-come, first-served basis. Box offices are now open in Moscow and Sochi.

The cheapest tickets go for 500 rubles ($15), the most expensive for 40,000 rubles ($1,200). More than half of all tickets cost less than 5,000 rubles ($150). The average monthly salary in Russia is 30,000 rubles ($890).

The one and only authorized ticket office in Sochi was busy on a recent afternoon, with three dozen people lining up at what once was a waiting room at the city's railway station. Many, however, complained that all the cheap tickets were already gone.

"Prices leave much to be desired, but what can you can do?" said Sochi resident Yana Ivolovskaya, who bought two tickets for bobsled for 2,000 rubles ($60). "We're not going to get another Olympics in Sochi so I thought I should go."

Fans outside Russia buy tickets from authorized dealers appointed by their national Olympic committees.

Attracting foreign visitors has been a challenge amid all the headlines about Russia's law banning gay "propaganda," human rights issues and - particularly - the risk of terrorism.

Back-to-back suicide bombings killed 34 people last month in Volgograd, about 400 miles (640 kilometers) from Sochi. On Sunday, an Islamic militant group in Russia's North Caucasus claimed responsibility for the bombings and posted a video threatening to strike the Sochi Games.

CoSport, the official ticket reseller in the United States and six other countries, said the Sochi Games generated "good demand" for tickets and packages.

"We experienced demand at expected levels," spokesman Michael Kontos said, without giving figures.

Flights to Sochi are expensive, and most international travelers have to go through Moscow, with direct flights to Sochi only available from Germany and Turkey.

Western travelers must navigate the time-consuming visa process and requirement to obtain a "spectator pass" along with their tickets. This requires providing passport details that allow authorities to screen all visitors.

"What we are hearing is that the bureaucratic complexity, with spectator passes and visa and so on, is what scares off fans, more than worries about security," Austrian Olympic Committee spokesman Wolfgang Eichler said.

Jan Serenander, managing director of Jet Set Sports in Norway, cited a lack of tourist attractions in the Black Sea resort.

"When Sochi was announced no one had even heard of the place," he said. "They had to get out their atlases."

Die-hard winter sports fans, however, will not be discouraged. Orange-clad speedskating fans from the Netherlands are always among the most visible spectators at any Winter Games.

"I expect it to be orange," Jeroen de Roever, manager of official Duch ticket seller ATPI, said of Sochi's speedskating venue. "We have been sold out for quite a while."


Associated Press writers Nataliya Vasilyeva in Sochi, Eric Willemsen in Vienna, Matti Huuhtanen in Helsinki, Mike Corder in The Hague and Nesha Starcevic in Frankfurt contributed to this report.

Join the discussion

1000|Char. 1000  Char.
bobjimflys January 22 2014 at 1:33 AM

I would go, but it is financially out of the picture. To fly there and back and stay for two weeks would easily cost $10,000 to $20,000. I cannot go anyway have a surgery appointment on 12 Feb. Putin is much easier to understand than our Barack Hussein Obama. ;-)

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Velocity105 January 21 2014 at 1:01 PM

It's gonna be a disaster of olympic proportions, haw haw haw. No one's gonna come except the people that want to shoot you or blow you up and no one will watch on TV either. Wait and see.

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newsom January 21 2014 at 1:00 PM

Putin spent 5.6 billion dollars on the Olympics.To get to the venues you must drive through ghettos with some apartments with non-working toilets and without electricity that have been this way for decades. I wonder how much of the money Putin shaved off for his bank account? Since the wall came down he has accumulated over a billion dollars in personal wealth.Between the terrorists , the totalitarian government ,and the food(oxymoron) it should not be a surprise why no one wants to attend the Russian Olympics.

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1 reply
neeg newsom January 21 2014 at 1:52 PM

and how does Putin differ from any other country/goverrment official? splain that LUCY

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defensearms January 22 2014 at 1:47 AM

70% is good enough, I don't think Putin care much about fill up with a bunch of jack asses anyway...at least he don't bend over for media or any Sheik in Arabia like our POSSUN

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dave1marine January 21 2014 at 12:09 PM

Putin has already made a public statement that the gays will be treated with respect should they choose to come to the games. Pro-gay t-shirts, picketing venues, and the wearing of speedos would NOT be recommended would be MY guess though.

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1 reply
I love Snickers dave1marine January 21 2014 at 1:04 PM

And people should trust what Putin says????? HAHAHAHAHAHAHA!!!!!! Foreign gays should expect MANY "misunderstandings" between themselves and Putin's thugs for things as minor as wearing multi-colored button.

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Michael & Linda January 21 2014 at 12:04 PM

....So there's 'bureaucratic complexity'....in RUSSIA....who would've thought it possible....!!!?

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BIG GUY January 21 2014 at 12:04 PM

Save your money and stay home. Definately not worth the money nor the agravation.

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yurday6 January 21 2014 at 12:04 PM

Putin should blow Dagastan off the map. They are the same people who bombed Boston. 99% of them are terrorist. They live of the Worlds Welfare systems and then blow up the people who feed them. They are nothing but parasites.

Flag Reply +3 rate up
hi newpatch1951 January 21 2014 at 11:55 AM

hey testtube I guess being born in one is your excuse for being an ass

Flag Reply +2 rate up
emcdow9004 January 21 2014 at 11:51 AM

WHY did they ever put the Olympics in Russia anyway? bad decision. would not let my child go there.

Flag Reply +5 rate up
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