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Tiny bar's snarky reply to Starbucks cease-and-desist letter

Tiny Bar's Snarky Reply To Starbucks Cease-And-Desist Letter

ST. LOUIS (AP) - A small Missouri brewery has responded to a cease and desist letter from Starbucks by sending the coffee chain a check to cover what it calls the profit from use of the word "Frappicino" - a check for $6.

Exit 6 Pub and Brewery in the St. Louis suburb of Cottleville named one of its brews the Frappicino, with one c instead of the two that Starbucks uses for its blended beverages. That prompted an attorney for Starbucks Coffee Co. to send Exit 6 a letter on Dec. 9.

The letter from attorney Anessa Owen Kramer noted that the Seattle-based company "is the owner of a number of world-famous trademarks, including the well-known FRAPPUCCINO trademark." It said that the words are "phonetically identical" and that Exit 6's use of Frappicino "is likely to cause confusion, mistake."

In his sarcastic response letter, Exit 6 owner Jeff Britton also wrote that the brewery "never thought that our beer drinking customers would have thought that the alcoholic beverage coming out of the tap would have actually been coffee from one of the many, many, many stores located a few blocks away."

Exit 6 posted the letter on its Facebook site and responded with a letter to "Mr. Bucks." The letter said Exit 6 would no longer use the term "Frappicino" and would instead refer to its beer as the "F Word."

Britton said in a telephone interview Tuesday that he brewed up a new batch of "The F Word" last Friday. By then, the dispute was already drawing attention on social media, and the beer sold out in three hours. He's contemplating making more, based on the calls, emails and Facebook messages of support he said he's received from around the world.

"It's been unbelievable," Britton said. "People are just saying, 'Hey, read the story, good job.' I'm getting emails and Facebook messages from Germany, China, England. People are just clamoring for it."

Starbucks spokeswoman Laurel Harper said the company was glad the brewery agreed to stop using the name.

"This was a respectful request asking Exit 6 to refrain from using the term 'Frappicino,' which differs by only one letter from our 'Frappucino' product," she said by telephone.

"We always prefer to resolve trademark disputes informally and amicably, and we appreciate them respecting our request to avoid confusion among customers."

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onedag27 January 01 2014 at 8:12 AM

Nothing beats a little F-Word……… Happy New Year.

Flag Reply +9 rate up
nalarj January 01 2014 at 8:30 AM

Starbucks, just another bully on the block. Those oi this ilk defy common sense in the quest to satisfy their inflated corporate egos. Best way to "put em down", don't pay their inflated prices and don't drink their swill. Go Exit 6!!!!!

Flag Reply +3 rate up
punky39 January 01 2014 at 8:31 AM

I'm with you Starbucks can keep it coffee

Flag Reply +4 rate up
jr3261 January 01 2014 at 8:31 AM

"Creative" and" Gready Bastard Corporation with Name Making Attorney" only differ by a few letters and are "phonetically identical" as well.

Flag Reply +1 rate up
1 reply
CUSACitizen jr3261 January 01 2014 at 8:47 AM

Excellent comment! I actually spoke the words out loud and my spouse could hardly tell the difference.

Flag Reply 0 rate up
meemeepit January 01 2014 at 8:32 AM

yeah yeah for the little guy !!!!

Flag Reply +1 rate up
tschiffsd January 01 2014 at 8:36 AM

Frap 'em I say. :)

Flag Reply +1 rate up
CreativeKimberly January 01 2014 at 8:40 AM

Starbucks sucks! I told Disney that that was the DUMBEST thing they could ever replace the bakery with at the Magic Kingdom! I will not patronize them while I am in the park or anywhere else! They are just a high priced fancy drink fad and besides I don't like those kind of stupid drinks anyway!

Flag Reply +1 rate up
fredme6910 January 01 2014 at 8:42 AM

Keep that nasty, overpriced coffee

Flag Reply +2 rate up
Dee January 01 2014 at 8:42 AM

Good for Exit 6 !!! I personally would stop in to have a taste of their new brew 'the F word' if i lived in the St. Louis area. As for the 'other big chain' - who cares??? I personally never liked thier bitter brew. Give me Dunkin Donuts coffee anytime! I'll be even more to the point and be politically incorrect. "God Bless and prosper Exit 6"

Flag Reply +1 rate up
Daddy January 01 2014 at 8:42 AM

Sounds to me like starbucks is getting greedy and hateful,
Noone with half a brain would mistake a beer for some crappy starbucks coffee

Flag Reply +1 rate up
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