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ST. LOUIS (AP) - A small Missouri brewery has responded to a cease and desist letter from Starbucks by sending the coffee chain a check to cover what it calls the profit from use of the word "Frappicino" - a check for $6.
Exit 6 Pub and Brewery in the St. Louis suburb of Cottleville named one of its brews the Frappicino, with one c instead of the two that Starbucks uses for its blended beverages. That prompted an attorney for Starbucks Coffee Co. to send Exit 6 a letter on Dec. 9.
The letter from attorney Anessa Owen Kramer noted that the Seattle-based company "is the owner of a number of world-famous trademarks, including the well-known FRAPPUCCINO trademark." It said that the words are "phonetically identical" and that Exit 6's use of Frappicino "is likely to cause confusion, mistake."
In his sarcastic response letter, Exit 6 owner Jeff Britton also wrote that the brewery "never thought that our beer drinking customers would have thought that the alcoholic beverage coming out of the tap would have actually been coffee from one of the many, many, many stores located a few blocks away."
Exit 6 posted the letter on its Facebook site and responded with a letter to "Mr. Bucks." The letter said Exit 6 would no longer use the term "Frappicino" and would instead refer to its beer as the "F Word."
Britton said in a telephone interview Tuesday that he brewed up a new batch of "The F Word" last Friday. By then, the dispute was already drawing attention on social media, and the beer sold out in three hours. He's contemplating making more, based on the calls, emails and Facebook messages of support he said he's received from around the world.
"It's been unbelievable," Britton said. "People are just saying, 'Hey, read the story, good job.' I'm getting emails and Facebook messages from Germany, China, England. People are just clamoring for it."
Starbucks spokeswoman Laurel Harper said the company was glad the brewery agreed to stop using the name.
"This was a respectful request asking Exit 6 to refrain from using the term 'Frappicino,' which differs by only one letter from our 'Frappucino' product," she said by telephone.
"We always prefer to resolve trademark disputes informally and amicably, and we appreciate them respecting our request to avoid confusion among customers."
Seems like the whole country has gone "LITIGATION" crazy. Hope I don't get sued for saying that.
Biggby....Is better coffee anyway....
Can't stand Starbucks coffee (too strong, even the decaf), although I liked the Frappuccino's, but they have gotten too pricey for me. As for Jeff, an easy solution, since it's made with beer is to call it 'Tapuccino'.
Corporate gets a dose of reality, ends up looking really stupid...
why copywrite a word if your not going to defend it ?
hey hey how about frap -a -chino............or is THAT all of a sudden gonna be a race issue???? man we let our government screw us left and right and THIS is what makes news...................wow
Actually, dd, I feel that I have been screwed by the right more than the left. (But, I could be mistaken).
That's only because you were "educated" by the government education system and brainwashed by the government thought control media.Think about it for half a second and you'll see.
I hate starbucks coffee tastes like it was left in the roaster too long\
I think you need to add the word "way" before the "too long." Their coffee has always tasted burned. (This too, shall pass).
People who drink Starbuck coffee are not coffee connoisseurs..........they are narcissistic lazy over paid dumba$$es that think that if they pay 3 times what a cup of coffee should cost that they have indulged in a life style that the rest of the world should envy.......unlike those of us who hang out at the local pub ******* a mug of home made brew. I drink a lot of coffee and the best tasting has come from home and the second best ........a local convenience store.
maybe they should just serve "frappissino?"
Funny...I always associated the "F" word with Starbucks!
Crappy coffee, crappy attitude.
And this is why I don't go to Star"pukes". Ask any marketing person, having your name out there is very important. So if someone is calling their drink, the frappicino, then that will only help get the name out there and make people want to go to a Star"pukes". I guess the higher ups are to busy counting their money to pay attention.
Ask any marketing person, branding your name legally makes it yours ... not anyone else's to use.
agreed ..people just want to bash any large successfull company .. it makes them feel better .... meanwhile in the real world .. if you pay to copywrite a word, you have to defend it ... wether you are starbucks or a small company