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LinkedIn, Pinterest more popular than Twitter

A social media logotype collection of well-known social network brand's placed on modern computer keyboard

(Reuters) - More U.S. adults use LinkedIn and Pinterest than Twitter, but that website attracts a greater proportion of blacks and young adults than do its social media peers, a Pew Research Center study released on Monday showed.

Photo pin-up site Pinterest spiked in popularity over the past year, according to the survey, a poll of 1,445 Internet users aged 18 and older. About 21 percent of respondents said they employ the service, up sharply from 15 percent in a similar survey conducted a year ago.

The figure was 22 percent for LinkedIn and 18 percent for Twitter, holding roughly steady from a year ago. About 29 percent of the blacks surveyed by Pew made use of Twitter, well above 16 percent for whites and Hispanics, the study showed.

Twitter ranks higher than Pinterest in terms of engagement, however: 46 percent of users surveyed go onto the online messaging service daily, versus 23 percent for Pinterest and just 13 percent for LinkedIn.

Industry experts have said Twitter is less intuitive than Facebook and thus can turn off users, curtailing its growth as a mainstream social media platform.

According to a Reuters/Ipsos poll conducted in October, 36 percent of 1,067 people who have joined Twitter say they do not use it, and 7 percent say they have shut their account. In contrast, only 7 percent of 2,449 Facebook members report not using the online social network, and 5 percent say they have shut down their account.

The Pew study polled users of Facebook, Instagram, Twitter, LinkedIn and Pinterest - five of the largest U.S. social media services.

About 71 percent of respondents said they used Facebook, up from 67 percent a year earlier and granting it the highest popularity ranking. But some analysts speculate that younger users are gravitating away from Facebook, the world's largest social network, and toward newer services such as SnapChat or Instagram.

"Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms," the Pew study read.

"Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and Internet users in higher-income households."

(Reporting by Eddie Chan; Editing by Steve Orlofsky)

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mesager42 December 31 2013 at 11:00 PM

Why would I show what I liked via Pininterest? That sometimes compels others to go out and buy it for themselves. That's especially bad if it's something that I really want.

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rrrva December 31 2013 at 9:46 PM

They just won't let go

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rrrva December 31 2013 at 9:44 PM

I mistakingly signed up for face book. Have tried to cancel the account about 10-15 times. Everytime I jump through the hoops. they come back and ask do you want to change your pass word.

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Lorraine December 31 2013 at 9:01 PM

For social silly stuff, You tube, My space and FB, for quick pictures Instagram, for FUN ideas and Life pictures with detailed description PINTEREST.

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Lorraine December 31 2013 at 8:59 PM

Pinterest is Loads of FUN!

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Lorraine December 31 2013 at 8:59 PM

Just use what is best for you! The only thing with FB is how they delete and block you. LinkedIn is for for business, yet it is not widely used, and when it is, its only business related not really social

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YourFtr December 31 2013 at 8:50 PM

I signed up Vlad Putin
in everything
including Traget....
Does that Count !??

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theron December 31 2013 at 8:45 PM

Linkedin is the biggest farce on the web, there is no way to interact with tour contacts except thru a stupid forum where someone ask a question, and you get emails for a month on the same subject. then they send you emails saying congradulation you re now connected to so and so, someone you never heard of or ask to connect with. I don't get it, I started sending all email from them to spam.......

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mahmij December 31 2013 at 11:59 PM

I agree. I'm on LinkedIn; have dozens of contacts and have never figured out why, except that every once in a while I get an email saying that there is a job I might be qualified for 1,000 miles away. I don't get it.

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ashmad167 December 31 2013 at 8:32 PM

Need extra money? It’s fast and easy. All you have to do is follow this link: http://2cashsite.com/?id=76248 and join for free.

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ilovemynewtruck December 31 2013 at 8:02 PM

twitter is lame, always has been.

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