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Fury and frustration over Target data breach



NEW YORK (AP) -- Potential victims of credit card fraud tied to Target's security breach said they had trouble contacting the discounter through its website and call centers.

Angry Target customers expressed their displeasure in comments on the company's Facebook page. Some even threatened to stop shopping at the store. Target apologized on Facebook and said it's working hard to resolve the problem and is adding more workers to field calls and help solve website issues.

The fury and frustration come as the nation's second-largest discounter acknowledged Thursday that data connected to about 40 million credit and debit card accounts was stolen as part of a breach that began over the Thanksgiving weekend.

The theft is the second-largest credit card breach in U.S. history, exceeded only by a scam that began in 2005 involving retailer TJX Cos. That incident affected at least 45.7 million card users.

Target disclosed the theft a day after reports that the company was investigating a breach. The retailer's data-security troubles and its ensuing public relations nightmare threaten to drive off holiday shoppers during the company's busiest time of year.

Christopher Browning, of Chesterfield, Va., said he was the victim of credit card fraud earlier this week and believes it was tied to a purchase he made at Target with his Visa card on Black Friday. When he called Visa on Thursday, the card issuer could not confirm his suspicions. He said he hasn't been able to get through to Target's call center.

On Monday, Browning received a call from his bank's anti-fraud unit saying there were two attempts to use his credit card in California - one at a casino in Tracey, Calif., for $8,000 and the other at a casino in Pacheco, for $3,000. Both occurred on Sunday and both were denied. He canceled his credit card and plans to use cash.

"I won't shop at Target again until the people behind this theft are caught or the reasons for the breach are identified and fixed," he said.

Customers who made purchases by swiping their cards at its U.S. stores between Nov. 27 and Dec. 15 may have had their accounts exposed. The stolen data included customer names, credit and debit card numbers, card expiration dates and the embedded code on the magnetic strip found on the backs of cards, Target said.

There was no indication the three- or four-digit security numbers visible on the back of the card were affected, Target said.

The data breach did not affect online purchases, the company said.

Target hasn't disclosed exactly how the breach occurred but said it has fixed the problem.

Given the millions of dollars that company's such as Target spend implementing credit-card security measures each year, Avivah Litan, a security analyst with Gartner Research said she believes the theft may have been an inside job.

"The fact this breach can happen with all of their security in place is really alarming," Litan said.

Other experts theorize that Target's network was hacked and infiltrated from the outside.

Whatever the case, Jason Oxman, CEO of the Electronics Transaction Association, which represents the payments technology industry, said data breaches like Target's are generally "heavily organized and sophisticated."

Annual losses from global credit and debit card fraud are on the rise. Last year, it reached $11.27 billion, up 11.4 percent from the previous year, according to The Nilson Report, which tracks global payments. Even so, Nilson's publisher David Robertson pointed out that fraud still accounts for less than 6 cents of every $100 spent.

Target, which has almost 1,800 stores in the U.S. and 124 in Canada, said it immediately told authorities and financial institutions once it became aware of the breach on Dec. 15. The company is teaming with a third-party forensics firm to investigate and prevent future problems.

The credit card breach poses a serious problem and threatens to scare away shoppers who worry about the safety of their personal data.

Target's stock dropped more than 2 percent, or $1.40, to $62.15 on Thursday.

"This is close to the worst time to have it happen," said Jeremy Robinson-Leon, a principal at Group Gordon, a corporate and crisis public relations firm. "If I am a Target customer, I think I would be much more likely to go to a competitor over the next few days, rather than risk the potential to have my information be compromised."

Target advised customers Thursday to check their statements carefully. Those who see suspicious charges should report them to their credit card companies and call Target at 866-852-8680. Cases of identity theft can also be reported to law enforcement or the Federal Trade Commission.

"Target's first priority is preserving the trust of our guests, and we have moved swiftly to address this issue, so guests can shop with confidence," Chairman, President and CEO Gregg Steinhafel said Thursday in a statement.

Brianna Byrnes of Kansas City, Mo., a student at the University of Missouri-Kansas City and a call center worker, said she made a Target purchase during the affected period. The situation made her "a little bit" nervous, but she still plans to shop for toys at the store, she said.

"I've never had anyone steal my identity. I guess it's taking a risk."

The incident is particularly troublesome for Target because it has used its store-branded credit and debit cards as a marketing tool to attract shoppers with a 5 percent discount.

During an earnings call in November, the company said some 20 percent of store customers as of October have the Target-branded cards. In fact, households that activate a Target-branded card have increased their spending at the store by about 50 percent on average, the company said.

"This is how Target is getting more customers in the stores," said Brian Sozzi, CEO and Chief Equities Strategist. "It's telling people to use the card. It's been a big win. If they lose that trust, that person goes to Wal-Mart."

TJX Cos., which runs stores such as T.J. Maxx and Marshall's, had a breach that began in July 2005 and exposed at least 45.7 million credit and debit cards to possible fraud. The breach was not detected until December 2006.

Without anyone noticing, one or more intruders installed code on the discount retailer's systems to methodically collect and transmit account data from millions of cards.

In 2009, TJX agreed to pay $9.75 million in a settlement with multiple states.

Litan doubts the breach will have much effect on Target's sales, noting that TJX launched sales promotions immediately following the news of its breach. The effort increased sales.

"People care more about discounts than security," Litan said.

---

Associated Press writers Michelle Chapman in New York and Heather Hollingsworth in Kansas City, Mo., contributed to this report.

Follow Anne D'Innocenzio at --HTTP://WWW.TWITTER.COM/ADINNOCENZIO

© 2013 THE ASSOCIATED PRESS. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED. Learn more about our PRIVACY POLICY and TERMS OF USE.

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Jim and Sandy January 18 2014 at 2:30 PM

We used our BOA debit card at Target during the breach period. The day after Christmas, we went to BOA and got new debit cards linked to our existing checking account. It took a grand total of 10 minutes. I check our checking and credit card accounts at least once a day and no problems. Back in the fall I got a call at work from a BOA branch in Daytona Beach. A "gentleman" was trying to cash a $2,500 check from our account, and the teller was calling to confirm if we had written the check. I told her "no", we had not and asked if she would fax me a copy of the check. Now here's the scary part. The "forged" BOA check was unbelievably close to the printing on our BOA checks, including the current check number from our account! Turns out, it was an email scam where someone in Russia sent an email and the check to an individual in Florida with instructions to cash the check, keep $500 for himself, and return the balance to the Russian sender. The BOA teller in Daytona Beach did her job.

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Jill December 25 2013 at 6:30 AM

I learned of the breach from CNN, not Target. I also learned on CNN that Target contacted all customers involved. Target never contacted me. I used my credit card twice during the breach. I contacted my credit card company and asked to have my credit card cancelled. I will never enter a Target store again!

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Kathy December 22 2013 at 5:46 PM

Time to switch to the digital chips and get rid of these outdated magnetic strips!! Also, protect your cards by carrying them in metal wallets so that hackers can't walk past you and collect your data!

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Christopher December 22 2013 at 4:37 PM

Technology isn't all what it's cracked up to me huh?? Why is it only in America that this still happens?? Because we are still using 20th century cards in a 21st century world..

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Bill December 22 2013 at 4:07 PM

Not as bad as poor security with government's Obama Care website where they may be giving out your SS #'s with your credit card info and associated address. Hope Uncle Sam has fixed that by now.

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babefromga December 22 2013 at 3:10 PM

Do you have any clue how many breaches never even make the news? For everyone scared to shop at Target again search for the Heartland breach that happened back in 2008 or 2009. You have no clue what merchants were using Heartland to process credit cards.

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Say NO to libs! December 22 2013 at 1:46 PM

LMAO! I don't have a Target card, I pay cash, ESPECIALLY during the holidays. They're offering folks who could potentially have their bank accounts cleaned out a 10% discount to come back and zip that card again? Sheeple are even more stupid than the fleece covered version...SMH

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richard December 22 2013 at 1:39 PM

target called me, an they are telling me they think a family member might have charged on my account. can you beleave that. an now i have to go to the police department an fill out a report. an the police here in port orange fl. don't do there job as it is. a waste of time.

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phpoling December 22 2013 at 12:52 PM

Glad I don't shop at Target!

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theframingone December 22 2013 at 12:12 PM

oh stop the whining , if you use a debit or credit card now a days , be prepared to have your info stolen , it is not a matter of if , it is a matter of when

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2 replies to theframingone's comment
xkpr December 22 2013 at 12:16 PM

It gets better after OBAMA CARE takes effect HA HA HA

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1 reply to xkpr's comment
Bill December 22 2013 at 4:08 PM

is that WORSE

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Say NO to libs! December 22 2013 at 1:47 PM

EXACTLY!

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