We're starting off on a bright note. Vibrant blue-based cherry reds contrast with pink undertones in fair skin to make lips pop, says makeup artist Susie Sobol. They also happen to make teeth look whiter. It's a youthful red shade, for sure, so keep the rest of your makeup clean and simple—a little pink blush, crisp black liner, and black mascara do the trick.
Chanel Rouge Coco Hydrating Crème Lip Colour in Paris
L'Oréal Paris Colour Riche Lipcolour in British Red
Looking for something more grown-up? Rich cranberry warms up fair skin tones and is just enough to look sophisticated—not vampirish or teenage angst-y.
CoverGirl Lip Perfection Lipstick in Tempt
Tom Ford Lip and Cheek Stain in Tainted Love
It's deep and moody—and the effect against porcelain skin is striking, thanks to a hint of violet that keeps complexions from looking washed out. (Sobol suggests those with lighter skin stay away from brown and brick reds.)
Giorgio Armani Beauty Rouge Ecstasy in Night Viper
Maybelline New York Color Sensational Lipcolor in Plum Perfect
A color so vivid that it looks like it was plucked out of a Lichtenstein, this fiery shade is great against warm complexions. Orange-y shades are hard to pull off, Sobol says, but this one has hints of blue to counteract sallowness.
Dolce & Gabbana Voluptuous Lipstick in Italian Monica
Revlon ColorBurst Lipstick in True Red
One swipe of this red-based purple delivers the same berry tint as a glass (or two) of pinot noir—minus the stained teeth. To keep things sophisticated, blend a creamy berry blush over the apples of your cheeks.
Clarins Rouge Prodige True-Hold Colour & Shine Lipstick in Blackberry
Yves Saint Laurent Rouge Pure Shine Sheer Lipstick SPF 15 in Wild Blackberry
Talk about bold: This orange punch shade really stands out against darker skin tones—just askSolange Knowles. But with colors this bright, you have to commit. To make it last, first fill in lips with a liner in the same shade as the lipstick. "Really push the liner into your lips. You want to stain them with it," Sobol says. Dab lipstick on top (straight from the tube), pat it in with your finger, then reapply. Blot with a tissue, and the color will stay put—even after a few cocktails.
Givenchy Le Rouge in Mandarine Boléro
Revlon Moon Drops Lipstick in Orange Flip
This deep, deep red is elegant, and the rich blue undertones keep dark complexions from looking garish. Stronger shades like these look best with little makeup elsewhere: "Go for bold brows and shimmery nude shadow," Sobol says.
Black Radiance Perfect Tone Lip Color in Eldorado Red
Clé de Peau Beauté Extra Rich Lipstick in 308
It's bright and young and contains a hefty dose of pink to warm up dark complexions. Top it with clear gloss for a juicy finish, suggests Sobol.
Avon Ultra Color Rich Lipstick in Berry, Berry Nice
Wet n Wild MegaLast Lip Color in Cherry Picking
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It's the stuff of pinups, old Hollywood glamour, and even science (study after study says guys really go for it). But that classic Rita Hayworth red doesn't necessarily flatter every complexion. We rounded up the absolute best reds for every skin tone, so you can breeze through the sea of cherries, raspberries, and any other scarlet fruit.