The history of 'The Elf on the Shelf'

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The first rule of The Elf on the Shelf is that you can't touch the elf. The second rule of The Elf on the Shelf is that the elf will not speak or move while you are awake.

The Elf on the Shelf at the Macy's Parade

So where did this popular elf come from? The North Pole, of course, but he was popularized by Carol Aebersold and her daughter Chanda Bell.

In 2005, the children's picture book 'The Elf on the Shelf: A Christmas Tradition' was released by Aebersold and Bell. The premise was simple - this little elf was sent from the North Pole to watch over children. At night, the elf would return to Santa to tell him about the children's behavior and return home to take up a new position in the house.

In the last decade, this elf has collected numerous accolades, including Learning Express' Best Toy Award in 2008, 2009 and 2010.

For those of us that were not children of the new millennium, the Elf on the Shelf phenomenon is still fairly new but you can find photos of this watchful elf in all kinds of places and getting up to lots of mischief of his own.
Take a look at some of our favorite Elf on the Shelf moments from 2013 so far in the gallery below!

The history of 'The Elf on the Shelf'
We found our @ElfOnTheShelf melting his cares away in a giant hot chocolate marshmallow bath. http://t.co/mgrRZ0DJdl http://t.co/mRvO4jqgqA
We caught Mr Elf on the Shelf playing Twister this a.m.! What crazy mischief has Mr. Elf done at your house? Share! http://t.co/ODpBth3bhL
Simon is patiently reading while the kids sleep. @elfontheshelf I can't wait till morning. http://t.co/LDt1ng8kj3
@elfontheshelf genius! Santa's little helper got my friend's kids to quit fighting, lol! http://t.co/YjS1UljKQ7
Poor Frank has the sniffles! Nothing a little hot chocolate can't fix! @elfontheshelf #elfontheshelf http://t.co/nRg2d0ReIy
@elfontheshelf put @WWE superstar @reymysterio in a submission hold while @JohnCena laughs! @WWEDanielBryan tagging. http://t.co/VBbzsUmVfX
Apparently the toothfairy brought a friend with her last night @elfontheshelf #magicalmorning http://t.co/vW4gpIFP6a
Mini M&M's fun @elfontheshelf http://t.co/yaSvTRYI0L
Good morning! Right now...Snowflake is watching The @TODAYshow. He's looking for Sunny. http://t.co/wWSWGJT7ev http://t.co/jrqVTaId3D
@elfontheshelf Our classroom elf Snowflake sure is innovative! http://t.co/NQBQNuyXWH
Our @elfontheshelf at it again. He is soaking up the sun in Grand Turk with the @CarnivalCruise Breeze #CCLsummer http://t.co/maPerYmEj4
Simon is patiently reading while the kids sleep. @elfontheshelf I can't wait till morning. http://t.co/LDt1ng8kj3
Kids are loving this! So is mom! #elfontheshelf @elfontheshelf happy kids happy mom! http://t.co/KsYemdMwBp
@elfontheshelf racked up on the Christmas cookies last night. Santa was peeking! NO!NO!!NO CHEATING @ UNO Santa!!!! http://t.co/DaIsLtTD9q
Our elf on a shelf is a thrill seeker. http://t.co/gxp8iGEQ2q
@elfontheshelf PJ was caught reading a spider-man comic this morning. http://t.co/Paot77pgWo
Mission impossible elves! @elfontheshelf http://t.co/e55iaJha1Z
We love @Kelloggs_US Rice Krispies & we know our @elfontheshelf 'Snowflake' loves them too! #elfontheshelf #toddler http://t.co/BliVrDzHam
@elfontheshelf Our Elf, Chip, got into the marshmallows! http://t.co/n6VE2E9CU4
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