What Investors Need to Know About Yum! Brands in 2014

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Although shares of Yum! Brands have risen 12% year to date, it's easy to forget the stock has underperformed the broader market by around 13% so far in 2013.

To be sure, this year has been tough on this fast-food giant, which most notably suffered through a year-long bout with negative comparable sales at its KFC locations in China. And even though Yum! finally just announced positive comps in the Middle Kingdom for November, the Fool's Steve Symington explains in the following video why those numbers aren't all they're cracked up to be.

However, Steve also outlines what investors should expect from Yum! Brands in 2014, and why he thinks patient long-term shareholders stand to be handsomely rewarded.

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The article What Investors Need to Know About Yum! Brands in 2014 originally appeared on Fool.com.

Fool contributor Steve Symington and The Motley Fool have no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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